A Peek Into the Life of Founder and Creative Director, Kate Arends
Hi! Welcome to Wit & Delight. We've had new faces frequenting our site (and our Instagram page) lately, and we decided it was time to give new and longtime readers a bit of reintroduction. For the uninitiated, I'm Kate, the founder and creative director of this internet space.Our Editorial Director sent me some burning questions […]

Hi! Welcome to Wit & Delight. We've had new faces frequenting our site (and our Instagram page) lately, and we decided it was time to give new and longtime readers a bit of reintroduction. For the uninitiated, I'm Kate, the founder and creative director of this internet space.

Our Editorial Director sent me some burning questions to answer and I share my answers below, including a little bit about my background, what a typical day in my life looks like, which I look forward to, and more. If you have any additional questions for me, leave them in the comments and I'll get back to you ASAP!

Thanks, as always, for reading. It really means the world. Without delay…


1. Tell us a bit about your background. What were you doing before you started W&D?

Before starting Wit & Delight, I was working as a graphic designer for a small branded design agency in downtown Minneapolis. I was really in the blogging community and couldn't find any sites that represent my style aesthetic, so I decided to create my own. Enter: W&D.

2. What is the origin story of W&D?

In 2008, the housing market collapsed and I was afraid of losing my job, so I decided I wanted to expand my network and expertise through a creative business. I was interested in writing about style and design and decided to start my own blog.

Wit & Delight started out as a personal creative project. When I first created it, I was hoping to enter the world of online design. Back then, my career was mostly working with men in the branded design industry and I wanted to do more writing for women. The blog was originally called Afternoon Delight, but I eventually changed it to Wit & Delight, which I felt was a better representation of the kind of content I wanted to bring to the online landscape.

3. What is one of the most valuable lessons you have learned in your career?

I learned that you never understood anything at the start of a project or a business and that the best thing to do is to keep moving forward, little by little. If you wait to start until each circumstance is "perfect," you might be dissuaded from starting. It is so important to foster a willingness to keep going and showing up every day.

If you wait to start until each circumstance is "perfect," you might be dissuaded from starting. It is so important to foster a willingness to keep going and showing up every day.

4. We talk a lot at W&D about improving our habits and prioritizing the goals that matter most to us. What's one of your proven ways to manage your time and do your shit?

One of the biggest lessons I've learned along the way (and the one I'm most proud to cultivate) is to not fight back when I procrastinate. I have learned that there is always a reason behind my tendency to procrastinate. Maybe it's because I need to take a step back and take care of myself, or because I'm afraid that everything I do isn't as “perfect” as I would like it to be. Whatever the reason, I have learned that when procrastination occurs it is crucial not to fight too hard against it but rather to have a dialogue with myself about the issue. Why behind.

I am a curious person by nature and enjoy being involved in a variety of different projects at the same time. I have learned over time that sometimes this feeling of curiosity can lead me to stray from the task at hand. I try not to worry about being perfect anymore, to accept that sometimes I take the long road to get to the end result, and not to fight when I put something back or have a hard day.

5. What does a typical working day look like for you (if typical even exists…)?

Most days of the week I wake up between 6.30am and 7am and spend some time with my kids. From there, I check my agenda for the day ahead and often text Nancy, my executive assistant, before getting ready for the day. At 8 a.m. (or 8:30 a.m., depending on the day), I'll sit down to start writing, creating, or tackling whatever task is the highest priority. Most weeks Mondays and Tuesdays are busier in meetings, and I can devote more time to creative and administrative work towards the end of the week.

(You can read more about one day in my life at the start of homework at the end of March, and a very different version of it since early March… oh how things have changed in a few weeks.)

6. Tell us about an article on W&D that you liked the most.

There are so many. A few that have really resonated recently are "Marriage is too important to take it too seriously"By Carol Bruess and"How to learn to profit from your own businessBy Jill Elliott (among many other). I love learning from the perspective of others, and reading our contributors' perspectives on how to lead a life well lived is one way to achieve this.

7. What advice would you give to someone who wants to pursue a career like yours?

In fact, your trip will be different from mine and there is no specific formula that suits everyone! I've found that by being prepared to show yourself, do things that sometimes scare you, and listen to your audience, you'll be better equipped to follow a path that feels true to you.

In fact, your trip will be different from mine and there is no specific formula that suits everyone! I've found that by being prepared to show yourself, do things that sometimes scare you, and listen to your audience, you'll be better equipped to follow a path that feels true to you.

8. Where does the inspiration for the colorful design of your home come from?

One of the biggest sources of inspiration for this house comes from places i traveled. Thinking back to previous hotel stays, I realized that designing these spaces was about creating a different take on home and manufacturing customers feel taken care of, and it's been a very inspiring change of perspective for me.

It has also been curious to come back to my Pinterest Story and the images I have saved over the years - these images definitely reveal that play with color in design is something that has always attracted me. This house forced me to play with color in a very tangible way and I found this sense of experimenting with new design elements to be something I really wanted.

9. When you have free time, how do you spend it?

Most often in my free time I hang out with my kids and with Joe - the kids have tons opinions and are super creative, and it's always a pleasure to experience life through their eyes. me too love to cooktake care of my plants, and read. This year has really been about bringing life to the basics and finding the simple things that give me a lot of joy.

10. What are your favorite personal care rituals that you would currently recommend?

At the moment one of my personal care rituals is ice rolling—It's so calming and boasts a host of benefits, like reduced inflammation and a more defined jawline. I also became very focused on intentional breathing - it helps when I'm feeling excited or stressed (I read this book on the subject and I really like the posts in it). I also worked intentionally do not do anything more often and not to feel guilty (more difficult said than done sometimes!).

11. What are some of your favorite blogs, designers or social media accounts to follow right now?

There are so many! Right now, I really like following Jessica Reilly at @ domacile37, Dr Nicole LePera at @ the.holistic.psychologist, Laura Jackson at @iamlaurajackson, Jamie Beck at @ jamiebeck.coand Shavonda Gardner at @sgardnerstyle.

12. What are you looking forward to?

I look forward to a slow holiday season compared to seasons past, maybe more time for activities like baking bread, a new season with the kids as they become more independent and (eventually!) travel more with children in tow.



Sometimes it can feel like maintaining a healthy lifestyle is an overwhelming challenge that doesn’t fit within the realities of daily life. It’s tough to hold down a full-time travail, eat well, train for a marathon, make homemade green juice, spend quality time with your family/partner, and meditate for an hour each day.

Coffee’s great too, but it’s best to start your day by re-hydrating with a full glass of water. Hydrating first thing in the morning helps to aid digestion, enhance skin health and boost energy.

Taking the stairs instead of the elevator is a simple way to get a little more physical activity in your daily life. It also strengthens and tones your legs and core while you’re at it !

A simple cheat for healthy eating ( and portion control ) is to make half your plate veggies at each meal. The veggies pack in essential vitamins, minerals and other phytonutrients important for health and longevity. And, because they’re rich in fiber, they help to aid assimilation ( aka keep you regular ! ) and keep you feeling full longer.

Using a sport tracker ( like the Fitbit, Apple Watch or similar ) to track your steps is an easy way to make sure you’re getting enough physical activity each day. We aim for 10, 000 steps daily, which has significant physical and mental health benefits. The Fitbit will also remind you to get 250 steps each hour ( another important measure of health

Conventional household cleaning products are full of harmful chemical ingredients that are not good for our health ( or the health of our kids or pets ! ). Switching to healthier alternatives is a simple way to reduce your exposure to environmental toxins in your home. See our Healthy Cleaning Guide for a complete list of recommendations, and what to look for when choosing safer household cleaning products.

Similar to cleaning products, conventional skincare and personal care products are formulated with toxic ingredients we should not regularly let absorb into our body’s largest organ. Reduce the toxic burden on your body by switching to non-toxic personal care and beauty products ( see our specific recommendations on deodorant, sunscreen, and green beauty products ).

Maintaining a saine gut has significant impacts on digestion, skin health, immunity, mental health and more. Taking a daily probiotic with a glass of water each morning is one of the simplest things you can do to boost your gut health ( which, in turn, boosts overall health in many ways too ). Learn more about the health benefits of probiotics ( and all the ways to get them in your diet ), and shop our favorite probiotic supplement here.

Aim to eat real food that’s made of whole food ingredients you would have in your own kitchen pantry, or that your grandmother would recognize. ( Yup, this rules out most packaged food, sorry ! ) This is a little different than suggesting you eat only “health foods” ( many of which are increasingly processed ! ). “Real food” includes unprocessed foods like an apple, a cucumber, soybeans or a steak, as well as foods loosely processed from one ( or few ) real-food ingredients, like butter, olive oil, yogurt, tofu, etc. In other words, aim for foods that could be reasonably made in your own kitchen and avoid foods that can only be made in a lab.

Reduce the harmful effects of sitting ( like at your desk emploi ) by standing up and moving around for a minute or two every half hour.

Vitamin D is one of the most important nutrients for overall health, and sunlight is one of our best sources of it. Aim to get at least 30 minutes of sunlight each day—preferably in the afternoon, and without sunscreen ( read more about that here ). Not much sunlight in the winter where you real ? It might be worth supplementing with a vitamin D supplement and/or other food sources of this essential nutrient.

Houseplants help to cleanse your indoor air ( sadly, it probably needs it ! ), they’re pretty, and research even shows they improve mood, creativity and problem solving !

Aim to sweat in some way each day—whether that’s via course, biking, dancing, hot yoga, or any other physical activity you enjoy. See our Fitness Guide for more workout ideas, as well as tips and tricks for building regular physical activity into your daily life and a downloadable fitness planner you can use to outline your own custom fitness plan to stay on track.

Green smoothies as a snack or simple, on-the-go breakfast are an easy way to get your greens in each day. Check out our curated list of healthy ( veggie-packed ! ) smoothie recipes for our favorite starter green smoothie recipe ideas.

“The only difference between a good day and a bad day is your attitude. ” It’s true—mindset is everything ! Cultivate a positive mindset by recognizing negative thought patterns and countering them with positive thoughts or affirmations. Here are more mindset resources for positive thinking.

Most adults need 7-9 hours of sleep each night. But in addition to quantity, quality of sleep matters too ! Follow our tips on getting quality sleep—things like keeping your bedroom cool at night, avoiding blue light after dark, and more.

{Start each day with fulfilling activities that set the tone for how you want to feel—whether that’s inspired, relaxed, productive, or something else.

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