“13th” Reflection on becoming a green intern Zoe Cowan
Ava DuVernay's documentary film "13th" explores the history of systemic racism in the United States, particularly in the prison system and the prison-industrial complex. She takes us through a timeline of American history, showing each step that leads to the immensely corrupt prison system we have today. DuVernay portrays this powerful image using deep quotes from interviews with powerful public figures, as well as activists - many of these activists having previously been incarcerated. "13th" follows a growing list of award-winning films directed, written or produced by DuVernay.
I watched 13th a few weeks ago as part of my personal racism education, and I was completely blown away. My jaw dropped the whole movie, every quote, fact, and statistic more heartbreaking than the last. It made me realize how ingrained the prison system is in our society and made me think about how I myself support this horrible reality. I have discovered some of the businesses and corporations that use prison labor, businesses that are so common that I'm sure every person in the country has supported them in one way or another - most of them. 'between them without realizing the heavy reality behind their purchases. Because it is so integrated into our daily life, it will probably be impossible to completely remove myself from the systems, businesses and businesses that use or support prison work, but I can certainly give it a try.
I was very interested in ALEC, which I (and all my friends I discussed about the movie with) had never heard of in my life. I was shocked and horrified at how much of an impact this private organization has on our government.
I am absolutely disgusted with America, and this thinking is just the tip of the iceberg of how I feel. I had to pause the film several times to process what had just been said. For me, one of the most powerful things has been watching the prison population grow as presidents increasingly pass laws and policies aimed at blacks / BIPOCs and prisoners. It is breathtaking.
This documentary inspired me to pursue my personal education with renewed energy, filling in the gaps left by my American history classes in high school. Going forward, I realize the importance of taking more history classes in college, in order to examine injustices in America from a more focused and varied perspective.
About the author, Zoe Cowan:
Zoe is a second year student at Scripps College in Claremont, California. She was raised in the great outdoors in Marin County, which played a central role in shaping her passion for studying and conserving the environment. This passion has grown throughout her life, leading to volunteering at Slide Ranch and Turning Green, as well as participating in the Project Green Challenge 2017. When she's at home, you can find her doing it. explore the local trails on foot or mountain bike, bake or work in the garden. She implements sustainability in her lifestyle by working to be zero waste and by supporting ethical and environmentally friendly companies. At school, Zoe studies environmental analysis and media, and is involved with the Sustainability Club which works to bring lasting change to the Scripps campus.
Your brand is unique and so is the audience you are targeting. For and apparel, interior style, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your business is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a gamme of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable styles for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, texture, and benefits of the piece of clothing easily in one image. tera make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a essentiel role in producing a quality lookbook. Think grande photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.
The photographer should acknowledge the season of the lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the user flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout design, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or réactive models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the gamme.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook style on the Photo Book Maker, select a theme, connect to your Facebook, and select the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their styles should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, design it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.