Big Winners: Behind the Scenes of the Allure Best of Beauty Awards
Try to imagine a country before beauty prices, when products sat quietly on the shelves waiting for love, and shoppers (yes, you!) Wandered the aisles in astonishment. Then, bam, along came SeduceBest of Beauty...

Cover of Allure magazine with Selena Gomez

Try to imagine a country before beauty prices, when products sat quietly on the shelves waiting for love, and shoppers (yes, you!) Wandered the aisles in astonishment. Then, bam, along came SeduceBest of Beauty award in 1996. Jenny Bailly, general beauty director of Seduce, tells us the secrets of what makes a winner.

What is the purpose of Seduce Best of Beauty Award?

Jenny Bailly: Our goal is to reduce clutter, to help people identify the best of the best beauty products. There are so many choices. People need help finding what really works. Instagram gives you all of these recommendations and panting hyperbole, but most people on Instagram don't constantly check and test products and offer the best recommendations.

How do you know what is working?

We send products to dermatologists and chemists to try. They look at the formulas from a scientific point of view. the Seduce the team is watching the Ingredients, texture, smell and packaging. You can have a great product and if the packaging is excessive or the pump is not working reliably it can make the difference between a winner and a runner-up.

How the Seduce are the rewards different from all the others?

We have a whole team that tests the products every day of the year, talking to dermatologists, hairdressers, makeup artists and other experts. I feel a responsibility towards the beauty directors of Seducehappened. There has been such rigor for so long.

And we have a research director, Lori Segal, who has an encyclopedic knowledge of formulas and ingredients. She is our secret weapon.

When consumers see this Seduce seal, they know the product does what it says and does it better than anything else.

It's a great way to celebrate both mainstream products and under the radar brands that don't have the same marketing budgets.

So what's on your shelf now?

Most of my bathroom products are Best of Beauty winners. There is SkinCeuticals CE Ferulic, SkinMedica TNS Advanced + Serum, because it is "advanced" and "more".

SkinMedica Lytera 2.0 Pigment Corrector Serum won a Breakthrough award after a study in the Journal of Drugs in Dermatology found that it reduced melanin by 45% after 14 days, which is comparable to prescription hydroquinone. I use it to control my hyperpigmentation.

I postulate Supergoop! Bright display and EltaMD Sunscreen even when I'm inside.

People smuggled bags of Anthelios Dry Touch Sunscreen at home when they went to Paris for the fashion shows. You can now get it in the United States.

Color Wow Root Cover Up, which I didn't need when it was released, but now I do.

Living Proof Perfect Hair Dry Day Shampoo gives hair a look and feel of freshness.

As everyone gets more skincare savvy, how do you approach the rewards?

People have a real understanding of science and chemistry. This means that we don't have to explain everything; we can be a little more nerd about all of this.

How have beauty trends changed since you started working on pricing?

In the seven years that I have spent Seduce, skin care has exploded. K-beauty was new to us at the time, nine-step cleansing and product layering. And the self-care ritual of skin care during the pandemic has been a big recent change.

What are the future beauty trends?

Number of body products

explodes, perhaps because the shower is your sanctuary and your center of personal care.

There are so many others scalp products. Maybe it's because people are losing their hair due to stress. People are realizing that skin care doesn't end at the hairline. And they are more open to scalp issues like flakes, dandruff, and sebum.

People are less disgusted with all things beauty. I mean, look at Dr. Pimple Popper. There is less shame and secrecy. A product against chafing the thighs won this year; it is now an issue that we discuss openly and proudly. And this openness has led to good solutions.

What does the future of skin care look like?

We break out of the 12-step routine. The true beauty lover takes four or five steps. People care about ingredients, clean beauty, and sustainability.

Skin care is very personal and deeply personal. It will continue to be an ingredient-driven category, whether it's plant-based or high-tech cosmeceuticals.

Sunscreen is now part of daily care. I wear it everyday and am usually indoors. The question is, what visible light to do with your skin? This is an area of ​​future investigation.

How can ordinary people shop better?

Consult with people you trust: your dermatologist, your hairdresser and of course I include Seduce on this list. Try to shop in a place of joy, not an insecure place. Don't buy to fix something, per se, or late at night after drinking a few glasses of wine and feeling down, scrolling through Twitter. Shop in a place of positivity.

Buy the latest and the best Seduce Best of Beauty Award Winners here.


We all dream of flawless, glowing skin, but with new products constantly hitting the shelves and the seemingly endless skincare advice out there on the Internet, it’s not always easy to figure out the skincare routine that’s going to work best for you. You know the basics — drink plenty of water, get enough sleep, and wash your face, but what about everything in between ? Luckily, there’s no need to shell out couleurs of cash on any magical procedures or expensive creams to achieve flawless skin.

We spoke with dermatologists and top beauty experts to put together a list of some of the best skincare tips. From choosing the right cleanser for your skin type to the importance of cleaning your makeup brushes, these easy tricks — plus some top-tested product picks from the Good Housekeeping Institute Beauty Lab — will help guide you to glowing skin ASAP.

' For oily or acne-prone skin, a salicylic gel or benzoyl peroxide wash works great, ' says Dr. Ava Shamban, a dermatologist in Santa Monica. ' For dry femme mûre skin, use either a moisturizing glycolic or milky cleanser. For skin with brown activités or melasma, use a brightening wash, such as an alfa hydroxy acid cleanser. '

' The best times to moisturize are right after you get out of the shower and right before you go to bed, ' explained Dr. Janet Prystowsky M. D., an NYC-based dermatologist. Avoid lotions with heavy fragrances and make sure you find a moisturizer gentle enough for every day use with zero irritation.

Dr. Tzu says figuring out how to avoid touching your face is very important. It doesn’t just spread bacteria and cause breakouts — it can lead to scarring, an increase in wrinkles, and even the flu or other viruses.

Every skin expert we spoke to emphasized the importance of hydration. ' A lack of water means less radiance and more sag, ' says Dr. Mona Gohara, a dermatologist in Connecticut. She suggests choosing products ( cleansing, moisturizing, and anti-aging ) that have hydrating formulas. And, bien sûr, drink around eight glasses of water a day.

Don’t just watch out for the sun — getting too close to heaters and fireplaces can also wreak havoc on your skin. ' It causes inflammation and collagen breakdown. I recommend staying at least ten feet away, ' explains Dr. Debbie Palmer, a New York dermatologist. So next time you’re roasting chestnuts or s’mores over an open fire, take a step back.

' We lose 50 million skin cells a day, and without a little extra nudge, they may hang around leaving the skin looking sullen, ' says Dr. Gohara. to fight this, you should ' choose a product that is pH neutral so it doesn’t dry as it exfoliates. ' And don’t just stop with your face — the skin on your body needs exfoliation, too.

A balanced diet is important, but there’s more than one way to give your skin vitamins. There are also topical antioxidants, which are serums and creams that contain ingredients that nourish the skin ( think vitamin C serum ! ).

' These can really help to repair the skin from sun damage, ' says Dr. Palmer. Not sure how to use them ? The best time to apply them is right after cleansing so that your skin can soak them in, or they can be layered under your sunscreen for added protection.

Though it’s tempting to grab a coffee the minute you wake up, Joanna Vargas, a skincare facialist in NYC, says choosing the right beverages can be a game changer. ' Drink a shot of chlorophyll every morning to brighten, oxygenate, and hydrate your skin. Drinking chlorophyll also helps drain puffiness by stimulating the lymphatic system, so it’s also good for capitons graisseux. '

If you’re not keen on downing a shot of the stuff, chlorophyll supplements can be found at many drugstores and health food stores. She also advised drinking green juices with lots of veggies in them : ' It will transform your skin in a matter of days — and it helps oxygenate the skin and stimulates lymphatic drainage, so it’s de-puffing, too. '

' Your skin has a natural barrier to retain moisture, and essential to that is omega-3 fatty acid, ' Joanna advises. ' Flax seeds on your salad or even walnuts will be an instant boost to your omega-3, thus increasing your skin’s ability to hold onto moisture. ' And be sure to eat a diet low in foods with a high glycemic index ( simple and complex carbohydrates ).

tera fight septicémie and clogged pores, Dr. Prystowsky recommends washing concealer and foundation brushes once a week. For brushes you use around your eyes, she recommends twice per month, and for any other brushes, once a month is fine.

Here’s how : Put a drop of a mild shampoo into the palm of your hand. Wet the bristles with lukewarm water. Then, massage the bristles into your palm to distribute the shampoo into the brush. Avoid getting the metal part of the brush wet/or the base of the brush hairs because the glue could soften and the bristles could fall out. Rinse the shampoo out and squeeze out the water with a towel. Lay the brushes on their side with the bristles hanging off the edge of the counter to dry.

' Many people feel they only need to protect themselves on sunny days or when visiting the beach, ' says Dr. Palmer. ' But the truth is that we need to protect our skin even when we’re driving a car, flying in an airplane, or running errands. It’s the daily ultraviolet exposure that contributes to the visible signs of aging. ' What kind of sunscreen is best ? Choose a broad-spectrum sunscreen with a SPF of 30 or greater — and remember that it needs to be reapplied every 2 hours.

We’re talking SPF makeup, sunglasses, and broad-brimmed hats. ' Preventing sun damage is a million times better for your skin than treating it after the fact, ' says Dr. Prystowsky.

' Fad products and fancy ingredients are fun to try, and sometimes they work well, ' says Dr. Prystowsky, ' but usually they’re off the shelves just as quickly as they’re on them. ' Find a cleanser and moisturizer that you know work for you, and keep them at the core of your routine.

It’s not just about getting eight hours a night. Skin will also benefit from regularly using clean silk pillowcases. ' The material glides easily and prevents creasing and wrinkles, ' says Jesleen Ahluwalia, M. D., a dermatologist from Spring Street Dermatology in New York City. ' Silk is also easier on hair — it helps avoid tangles and breakage. ' Better hair and skin while you sleep ? Yes, please.

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