It has been a strange year for most of us.
We worked without our colleagues, celebrated without our friends, and kept our parents away even further than usual.
And as if things couldn't get stranger, this is a year that is about to end with what could be the strangest holiday season of all.
We might be envisioning a Christmas without big parties - without meeting friends and family, and without the extended Christmas gatherings and dinners, we're all so used to it.
But that doesn't mean we can't keep in touch.
With so many families and groups of friends keeping a safe distance during the holiday season, people across the country are looking for new (and old!) Ways to send seasonal greetings to the most important people in their country. life.
So this year we see a huge new demand for Christmas cards - both for personal and business use. And here's why:
Christmas cards are a physical presence in isolated time
In more normal times, Christmas would be the part of the year when old friends and distant relatives reconnect - and thoughtful businesses would provide a personalized welcome to their most valuable customers and clients.
You would see family members you haven't met in months - or friends you might not have seen since Christmas last year. And after nearly a year of lockdown and social distancing, that would have been a welcome blessing.
But this year, we may not be able to meet people in person. (Or at least not as much as we would like.)
And without that physical connection, a Christmas card might be the best thing to be there in person.
When you send a physical card in the mail, you are giving someone a tangible experience. You give them a tangible keepsake of everything you care about - a lasting keepsake they can add to their collection, which can stay on display throughout the holiday season.
And if you're running a business, it's no different for your customers. You may have spent years building real-world relationships in face-to-face meetings (or establishing a presence in the local community with space on the street).
But if you've spent this year behind closed doors, taking orders online and providing customer service via email, a Physical Printed Christmas Card can be a helpful reminder that you are a real business made up of real people in a real building - and you value your customers enough to send them a real message, however far we all need to stay.
They are a personal touch in the digital age
By now we are all used to Zoom and Skype. An email is just an everyday memo, and an e-card is usually a last resort when you've almost forgotten a birthday.
But with a hand-printed Christmas card, you add a personal touch. You're showing someone that you weren't happy to tap a keyboard and hit send - or pick a JPEG and enter an email address.
Instead, you took the time to think about them. You ordered a card, thought of a message, wrote it by hand, sealed an envelope and visited a mailbox.
Of course, we all know these things aren't strictly necessary. But the act itself has sentimental value: spending time and taking care of something as simple as sending a message.
And it's the kind of extra mile that makes a huge difference to your business. According to Epsilon, 80% of customers are more likely to buy when brands offer a personalized experience - and there is nothing more personalized than a handwritten message delivered right to their door.
They are proof of a lasting relationship
Let's be honest: you don't send a Christmas card to everyone you know.
It's almost like an annual ritual. Much like Santa, you have a list of everyone that is nice - and if someone is on your Christmas card list, it's because they really mean something to you.
This means that they are not just a friend of the good weather or a passing acquaintance. This is a sign that you have an ongoing, long-term relationship with someone (even if you don't see them very often) and that you intend to continue showing them that you think of them (even if it's only once a year!).
It is not something that is reserved for personal relationships - and it is not something that is lost on the recipient.
Every year we receive orders for Christmas cards from small businesses, entrepreneurs and freelancers, all sending handwritten cards to their clients and clients. And while we don't have any solid stats, we can confidently say it's the kind of extra-special professional touch that we love to see ourselves as clients.
Looking for something a little different then send a Covid-related Christmas card?
We know this has been a difficult year for most of us. And the way things are going, this year's Christmas is bound to be weird.
So we thought we were injecting some fun into Christmas this year with our new line of funny lock-themed Christmas cards.
You can check out some of our quirky designs below - or get a head start on storing your cards by ordering today. Because if we're facing a holiday season, you might find that your Christmas card list is a little longer than usual this year!
Are you looking to have Christmas cards printed?
FREE card templates and next day delivery available
Dean Williams is a Design and Marketing Blogger working for Print-Print Limited, promoting businesses and building brands through quality print marketing. If you are interested in promoting small business, please contact us email@example.com
Your brand is unique and so is the audience you are targeting. For fashion and apparel, interior style, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a gamme of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable styles for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, texture, and benefits of the piece of clothing easily in one image. tera make the desired effet, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a essentiel role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.
The photographer should acknowledge the season of the lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the altérer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout style, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or réactive models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the collection.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook design on the Photo Book Maker, select a theme, connect to your Facebook, and fermé the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their styles should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, style it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.