Today's outfit is all about my new Proenza Schouler dress and my all time classic Adidas superstar.
Even though the current situation is very difficult and new for all of us and we face many negative headlines every day, I want to spread some Good vibes and share my new spring favorites with you guys. Dress at home, dress for yourself and look forward to hot sunny days.
shop my look:
Proenza Schouler is a New York-based company ready to wear and accessories brand by designers Lazaro Hernandez and Jack McCollough. For their brand name, the creators combined the maiden names of their mothers. Since 2002 Proenza Schouler has become one of the most influential brands. Traditional craftsmanship meets young drawings - inspired by contemporary art and youth culture. The brand always emphasizes adaptation and high quality fabrics. Proenza Schouler means portable and luxury casual, experiment with proportions, fabrics and colors.
The Proenza Schouler dress
My new dress was love at first sight. This is the perfect midi dress for warm spring temperatures. I decided to go for a super relaxed and casual look but you can also style the dress for a chic evening. This is the ideal versatile for every occasion.
I like the high V-neck and the cap sleeves. The fitted empire waist creates a beautiful and very female silhouette. the crumpled dress is crafted in an all-over black and yellow check print. I really like how Proenza Schouler combined urban aesthetic and signature designs. With his pointed sculptural cut and exceptional color, my new dress is a real eye-catcher for spring.
My look in detail
As I already mentioned above, I tried to keep today's outfit like simple and relaxed as possible. You don't need to add any striking accessories and fancy shoes to create an interesting look - the dress is eye-catching and exceptional piece himself.
There are a handful of outfit combinations it will always look good. If I had to choose one as my favorite, I would always choose feminine dresses with sports sneakers. You can never go wrong with a classic pair for your everyday casual look. The sneakers add a sporty touch and cool attitude and instantly make your dress less girly and cute.
You can't go wrong with a classic: the Adidas superstar. Originally designed for the basketball court, the Superstar has gone from a functional sports shoe to a hip hop icon and a must have when it comes to street style. This year, Adidas celebrates its 50th anniversary of the superstar. I love its cleanliness and classic design and the famous rubber shell tip.
Do you like my relaxed spring look?
Your brand is unique and so is the audience you are targeting. For and apparel, interior style, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your business is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain large, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, texture, and benefits of the piece of clothing easily in one image. tera make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a important role in producing a quality lookbook. Think grande photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the collection.
The photographer should acknowledge the season of the fashion lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall gammes. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the détériorer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout design, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or réactive models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the gamme.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook style on the Photo Book Maker, select a theme, connect to your Facebook, and fermé the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their styles should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, style it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.