the Fendi show in Milan is always my favorite and personal highlight during Fashion Month and I'm more than proud to be work with Fendi for so long now. Although I attended the Fall-Winter 2020/21 show and preview the beautiful upcoming trends, today's blog post will mainly focus on the current Resort 2020 collection. Get ready for my from head to toe Fendi outfits featuring two new - but well-known - bag models.
Fendi Resort Collection 2020
the Fendi Resort Collection 2020 is the brand's first season conceived without an end Karl Lagerfeld direction. You can obviously feel the huge loss, however Silvia Venturini Fendi has succeeded in filling in the great traces of its predecessor. She worked alongside Karl Lagerfeld for many years and has designed a collection that not only recalls the Drawings by Karl Lagerfeld, but also has its own and innovative way.
Its new collection is inspired by the 80s crime thriller "Gloria" which tells the story of a gangster's girlfriend who helps a child escape the mafia. The whole collection is very sophisticated and solid, but also shows very delicate and feminine elements.
Pointed blazers and trench coats meet feminine high slit dresses and skirts. Modern cuts and shapes go hand in hand with the traditional brands from the legendary fashion house. I love how Fendi has evolved over the years and how the brand still combines patrimony with current essentials. Leather is the fabric of choice throughout the Resort collection. However Iconic styles from Fendi have a strong presence too. Silvia Venturini Fendi not only brought back the iconic double FF, but she also detailed skirts and a dress with the famous Karligraphy. Fendi does not forget where he came from. The logo is regularly displayed throughout the collection, playing with power wrap and femininity.
Fendi Pico baguette
It seems that the Baguette not going to leave us anytime soon. And if you thought the wand couldn't be smaller, you are totally wrong. As a member of Spring-summer 2020 show, Fendi surprised us with its iconic Baguette bag in one mini version. It is classified as a bag but can also be worn as a Necklace. Each bag is made from microbeads, embellished with a pretty double F buckle. The delicate chain shoulder strap can be worn as a necklace or as a shoulder strap. The bag opens via a small front flap. Even though it's supposed to be a bag, you can't fit almost anything inside. Think of it as a fun and cheerful accessory which immediately improves your outfit.
I decided to go for the orange version of the Fendi Pico baguette. I love orange for spring and I love how you can mix it with neutral colors like brown and beige.
This total Fendi look was love at first sight. Snake print? Logo printing? These magnificent Fendi parts have both. I wear a beautiful snake print logo jacket and a correspondence midi skirt. Both are made from super soft brown leather featuring the iconic double F logo print, covered with a cool snake effect pattern. The skirt has a high waist, sexy high slits on the sides and white details along the seams. I went for white slippers to add a calm touch to the rather strong and daring outfit.
the Fendi Pico baguette makes the right statement and makes me super excited for spring.
Mini iconic Peekaboo
The main actor of my second Fendi look is this handsome Mini iconic Peekaboo in one soft pink. It has such a classic yet exceptional design and is made with woven bands of lambskin and pink calfskin. The small zipped pocket inside the bag and both twist locks on both sides are not only super practical but also very stylish. The bag has a delicate single handle and a thin removable shoulder strap.
I decided to go for a very feminine and sophisticated outfit. I am so in love with this beautiful Karligraphy shirt dress and the way Silvia Venturini Fendi combines heritage with new designs. It is made of high quality soft denim, detailed with FF Karligraphy motif by Karl Lagerfeld. The dress has a timeless shape, with long sleeves, contrasting stitch details and a midi length. I love the pointy collar and the way it adds acuity to female attire.
my pink tights pick up the color of Hello and create a harmonious and color-matched look.
Your brand is unique and so is the audience you are targeting. For fashion and apparel, interior style, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your business is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable styles for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the fashion and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain large, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, matière, and benefits of the piece of clothing easily in one image. tera make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a essentiel role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the collection.
The photographer should acknowledge the season of the lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall gammes. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the abîmer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout style, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or active models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the collection.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook design on the Photo Book Maker, select a theme, connect to your Facebook, and select the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their styles should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, style it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.