It's been a hot minute since I shared anything on the blog since the corona virus has taken a huge shit all over our lives. It was fun and games at first, I even got into legitimate cooking, but slowly, daily washing of utensils, life, etc. have become a bit heavy. There were some great days there where I counted my blessings, I was grateful for what I had or I was just drunk with shit and then there were days it was a fucking struggle . I tried my best to be consistent on Instagram at least, but my blog bloggity blog was a bit left out. Then the “unlocking” happened - anything crap, because we were all still scared to go out (at least I was). But eventually, for my reason, I got out - I've only visited my parents and Naina's house a few times yet (visiting people usually involves handing / taking things out of the door or sitting down away from them with the least contact. and not too long), had 1 girlfriend for beers and lunch and now regularly goes to another very close friend (very close to mine) to practice yoga with 2 super fools cool (one of them is actually trained to teach yoga so it works great for the other 2 of us). I can't begin to comment on how great just doing this (going to a friend's house to practice about 1.5 hours of yoga most mornings followed by a cold brew and then relaxing a bit afterwards, read / trouble / etc.) helped me mentally. It got me out of the madness if that makes sense and feels really good. It doesn't have much to do with my location shooting but I guess it's a way for me to thank Prateeq, Devang & Sahil for being so nice to me.
And maybe because I feel so 'here' now, it just felt natural to want to dress (just a little bit, because personally I would be rather happy to spend my life in underwear, t-shirt and sportswear) when I walked in to go to my parents' house today and do a quick impromptu shoot around him - like the good old days. I didn't care that it was hot, that I was sweating, that it was windy, that my hair was all over the place, and that I have hair on almost every square inch of my skin now. It was great. Hope you enjoy the outfit and if you are in the least offended by my politically incorrect language in this article you can fuck yourself.
Your brand is unique and so is the audience you are targeting. For fashion and apparel, interior style, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, texture, and benefits of the piece of clothing easily in one image. to make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a important role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.
The photographer should acknowledge the season of the fashion lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall gammes. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the abîmer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout style, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or réactive models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the collection.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook design on the Photo Book Maker, select a theme, connect to your Facebook, and fermé the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their looks should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, style it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.