CELEBRATION OF RETAIL… (not an ad!) – Caroline Hirons

Nana <3>

During the lockdown one of the things that I really missed (other than the obvious family etc) is walking through beauty parlors and department stores, shopping slowly, and looking for things that I don't. didn't know I needed. I love the retail business. I love retailers (ok, most of them).

I asked a few of my retail friends for their favorite or most memorable moments in their stores from the past few years… and they all threw a gift certificate to be won at the bottom of the item.

Entry details below.

my huge thank you retailers and their teams - sending you all a lot of love for what has arguably been the most difficult year for retail in modern history.


TOP 3 LAUNCHES OF THE LAST 10 YEARS by Katrina Fulluck, ASOS Face + Body Senior Buyer

The ordinary - we introduced the brand to our client in 2017 and it remains our number 1 skincare brand today. By changing the luxury skincare landscape and customer buying behavior, this brand offers desirability at the most affordable price.

MAC - The addition of MAC makeup authority to our brand portfolio in March 2018 was a pivotal moment for ASOS Face + Body. Celebrating each other's beauty, MAC shares the same core values ​​as ASOS and the campaign embraced individuality celebrating the diversity of the past, present and future of MAC cosmetics. At the time, it was the biggest launch we have ever done!

Revolution - It's our fastest growing brand on ASOS that speaks directly to our 20-year-old customer. No other brand is launching a new and innovative product to keep pace with Revolution. This allows our trend-driven client to access the latest products and formulations quickly and at an affordable price.

Gift: £ 200 gift voucher


TOP 3 LAUNCHES OF THE LAST 10 YEARS by Alexia Inge, co-founder of Cult Beauty

The ordinary - The first must be ordinary. This skincare line was like a zeitgeist antenna embodying two landmark movements of this decade - radical transparency and a growing, Hiron-inspired army of ingredient-loving skintellectuals ☺ This brand has had a rough four-year road since its inception. creation, but she transformed our expectations of affordable skin care and democratized high performance skin technology to create a new category that I call "Luxfordable" skin care.

Beauty Huda - Huda Beauty invented what I call "conversational commerce" alongside her huge social media following. One of the first Instabrands, rather than rushing for a white-label clone like many back then, Huda pioneered not just tapping into her audience, but also listening to their comments in real time and placing them in the center of high quality. product development pipeline. As a result, she perfected her line with her audience and created a billion pound brand in 5 years.

Olaplex - Hair care has seen sparse innovation for decades, which is why Dean Christal caused a stir when he launched Olaplex in 2014, first as a salon treatment and then extending love to our bathrooms. . Finally, this blonde ambition became achievable, fearlessly, we could end up emulating Grant Mitchell / Patrick Stewart, and all thanks to a good bond - a bis-amino diglycol dimaleate bond to be precise. Clinical trials have shown that using # 0 and # 3 together repairs 68% of damage and makes each strand 3 times stronger. SOLD

Giveaway: £ 500 gift voucher


TOP 3 LAUNCHES OF THE LAST 10 YEARS by Kathryn Catanzaro, Senior Buyer, Perfumery, Beauty and Home Fragrance

Worship 51 - We launched CULT51 in July 2013. It was founded by expert chemist, Richard Mears, who was determined to create a product that could meet all of the skin's needs in one formula. India Knight has helped put CULT51 firmly on the map with incredible endorsement, and rave reviews from the beauty industry have followed. It turned out to be the most successful beauty launch in Fortnum history. It is one of our best brands to date with a loyal following.

Iconic London - This vibrant brand of Color was founded by Jade Elliott and started life in the kitchen of her parents' house. Trendy makeup aimed at a younger market, it was a step forward for Fortnum's, whose houses of color until now have consisted of the more classic brands. Iconic was an overnight success and remains a key player.

Skin Design London - Discovered and launched exclusively by Fortnum & Mason, 2017 marked a turning point for a small niche brand that wanted to link the two worlds of prescription and luxury care with a collection edited to meet the needs of the skin. The creator and innovator of the brand is Fatma Shaheen, mother of three and award-winning skin care and clinical expert with over a decade of industry experience. Its intelligent use of pioneering technology with powerful formulations offers a new kind of destination for skin care.

Gift: £ 100 gift voucher


TOP 3 EVENTS / LAUNCHES by Catherine Bossom, Beauty Director

In terms of things that has changed beauty for both us and the industry, Harvey Nichols was the first store in the UK to launch MAC, Trish McEvoy, Aveda, Armani and Shu Uemura, among others.

Beyond beauty has been a catalyst for promoting small independent brands in the department store environment, and it's still a great in-store destination for us to this day.

In terms of recent successes, our exclusive launch of Beauty Fenty was phenomenal. We had to engage extra security and use a strict queuing system that saw people lining the streets of Knightsbridge for months.

(This was also the first beauty store I worked in the 90s - Hi Aveda! - CH)

Giveaway: £ 500 gift voucher


TOP 3 LAUNCHES OF THE LAST 10 YEARS by Sarah Coonan, Purchasing Director

Biological research - This brand has been around for decades but has completely transformed our business. The P50 is a one-off product in a generation that has completely revolutionized the way people think about and buy skin care. The success of this brand has been breathtaking.

The rise of influencers and in particular you Caroline. 10 years ago, I proposed a budget to bring you to an event. It was such a success and I saw with my own eyes the power of your influence. What was amazing was the concept of embracing unfiltered advice that went against traditional retail. The world has changed dramatically since then, and credible influencers are the driving force behind much of our beauty business.

The Liberty Advent Calendar - We were the first truly multi-brand calendar and we had no idea what we were creating. It is such a special product and of which I am extremely proud. Seeing the massive rise of this trend in the industry shows that a small retailer can strike well above their weight and bring to market a product that delights tens of thousands of people every day in December - which we could. all do this year!

(This was also where I worked as a Saturday Girl in the early 90s. Suffice it to say. - CH)

Giveaway: £ 500 gift voucher


TOP 3 LAUNCHES OF THE LAST 10 YEARS by Rachel Moss, Head of Partnership Marketing

Jo Malone London has been a fantastic start for us. The uniquely British brand loved by many for its classic and elegant fragrances for home and personal wear and a brand founded by women!

YSL are a leading product for us, reaching out to a sophisticated female demographic and were the # 1 fragrance brand on Google on lockdown.

Olaplex are a constant LF bestseller, with increasing demand during lockdown of clients using Olaplex treatments as a salon alternative.

Gift: £ 250 gift voucher


TOP 3 LAUNCHES OF THE LAST 10 YEARS by Margaret Mitchell - Chief Merchant

The launch of Sunday Riley in 2015 it was truly the first digital skincare brand from Space NK that we introduced in the UK. It continues to be one of our best-selling brands.

Tan-Luxe has truly revolutionized self-tanner, harnessing the benefits of skincare ingredients and application techniques, but for a whole new category.

Our Colab Caroline Hirons box earlier this year our product sold out the fastest in just under 2 hours.

Giveaway: £ 500 gift voucher and a live skin consultation either in zoom or in store if restrictions allow (with their pro team, not me, just to be clear!)

(This is also where I was a store manager for a few years and I met Sylvie Chantecaille at the counter and the rest, as they say, is history .. CH)



Revolution 'Hide and Define' in 2018. He was the best NPD in the total market (despite being exclusive to Superdrug). This was a breakthrough for our clients as foundations and concealers are available in 50 shades, bringing the prestige approach to the mass market at good prices for clients. It was an important part of our “Shades of Beauty” campaign to expand the foundation lines to meet all skin tones.

Garnier Micellar Water 2014 - Bioderma brought Micellar to UK customers in 2013, but it was Garnier who really hit the mass market in 2014. This was transformative in moving customers from wipes to water. The micelles in the water attract all the makeup, excess oil, and grime to your skin like a magnet leaving it clean without becoming dehydrated. Micellar water is now part of the cleaning product category, it's hard to imagine without it.

Maybelline Falsie Lash Lift Mascara February 2020 - this was a huge launch for us. The product has worked really well in bringing the salon eyelash treatment trend into the home care world. This reignited engagement in the mascara category and customers had the confidence to move from the salon to the main street to achieve that look from home. Back in February, we didn't know how important 'home treatments' would become in 2020.

Gift: £ 200 gift voucher

To enter to win any of the vouchers above, simply enter your email address when prompted and the winners will be chosen at random after the contest closes at 11:59 p.m. on Friday, November 27.

Open internationally and you can enter daily. No purchase necessary, and this is not a sponsored post, just a true love of the beauty business.

a Rafflecopter gift

Mom on the left <3>

We all dream of flawless, glowing skin, but with new products constantly hitting the shelves and the seemingly endless skincare advice out there on the Internet, it’s not always easy to figure out the skincare routine that’s going to work best for you. You know the basics — drink plenty of water, get enough sleep, and wash your face, but what about everything in between ? Luckily, there’s no need to shell out couleurs of cash on any magical procedures or expensive creams to achieve flawless skin.

We spoke with dermatologists and top beauty experts to put together a list of some of the best skincare tips. From choosing the right cleanser for your skin type to the importance of cleaning your makeup brushes, these easy tricks — plus some top-tested product picks from the Good Housekeeping Institute Beauty Lab — will help guide you to glowing skin ASAP.

' For oily or acne-prone skin, a salicylic gel or benzoyl peroxide wash works great, ' says Dr. Ava Shamban, a dermatologist in Santa Monica. ' For dry femme mûre skin, use either a moisturizing glycolic or milky cleanser. For skin with brown ateliers or melasma, use a brightening wash, such as an α hydroxy acid cleanser. '

' The best times to moisturize are right after you get out of the shower and right before you go to bed, ' explained Dr. Janet Prystowsky M. D., an NYC-based dermatologist. Avoid lotions with heavy fragrances and make sure you find a moisturizer gentle enough for every day use with zero irritation.

Dr. Tzu says figuring out how to avoid touching your face is very important. It doesn’t just spread bacteria and cause breakouts — it can lead to scarring, an increase in wrinkles, and even the flu or other viruses.

Every skin professionnel we spoke to emphasized the importance of hydration. ' A lack of water means less radiance and more sag, ' says Dr. Mona Gohara, a dermatologist in Connecticut. She suggests choosing products ( cleansing, moisturizing, and anti-aging ) that have hydrating formulas. And, évidemment, drink around eight glasses of water a day.

Don’t just watch out for the sun — getting too close to heaters and fireplaces can also wreak havoc on your skin. ' It causes inflammation and collagen breakdown. I recommend staying at least ten feet away, ' explains Dr. Debbie Palmer, a New York dermatologist. So next time you’re roasting chestnuts or s’mores over an open fire, take a step back.

' We lose 50 million skin cells a day, and without a little extra nudge, they may hang around leaving the skin looking sullen, ' says Dr. Gohara. tera fight this, you should ' choose a product that is pH neutral so it doesn’t dry as it exfoliates. ' And don’t just stop with your face — the skin on your body needs exfoliation, too.

A balanced diet is important, but there’s more than one way to give your skin vitamins. There are also topical antioxidants, which are serums and creams that contain ingredients that nourish the skin ( think vitamin C serum ! ).

' These can really help to repair the skin from sun damage, ' says Dr. Palmer. Not sure how to use them ? The best time to apply them is right after cleansing so that your skin can soak them in, or they can be layered under your sunscreen for added protection.

Though it’s tempting to grab a coffee the minute you wake up, Joanna Vargas, a skincare facialist in NYC, says choosing the right beverages can be a game changer. ' Drink a shot of chlorophyll every morning to brighten, oxygenate, and hydrate your skin. Drinking chlorophyll also helps drain puffiness by stimulating the lymphatic system, so it’s also good for cellulite. '

If you’re not keen on downing a shot of the stuff, chlorophyll supplements can be found at many drugstores and health food stores. She also advised drinking green juices with lots of veggies in them : ' It will transform your skin in a matter of days — and it helps oxygenate the skin and stimulates lymphatic drainage, so it’s de-puffing, too. '

' Your skin has a natural barrier to retain moisture, and essential to that is omega-3 fatty acid, ' Joanna advises. ' Flax seeds on your salad or even walnuts will be an instant boost to your omega-3, thus increasing your skin’s ability to hold onto moisture. ' And be sure to eat a diet low in foods with a high glycemic index ( simple and complex carbohydrates ).

to fight contagion and clogged pores, Dr. Prystowsky recommends washing concealer and foundation brushes once a week. For brushes you use around your eyes, she recommends twice per month, and for any other brushes, once a month is fine.

Here’s how : Put a drop of a mild shampoo into the palm of your hand. Wet the bristles with lukewarm water. Then, massage the bristles into your palm to distribute the shampoo into the brush. Avoid getting the metal part of the brush wet/or the base of the brush hairs because the glue could soften and the bristles could fall out. Rinse the shampoo out and squeeze out the water with a towel. Lay the brushes on their side with the bristles hanging off the edge of the counter to dry.

' Many people feel they only need to protect themselves on sunny days or when visiting the beach, ' says Dr. Palmer. ' But the truth is that we need to protect our skin even when we’re driving a car, flying in an airplane, or course errands. It’s the daily uv exposure that contributes to the visible signs of aging. ' What kind of sunscreen is best ? Choose a broad-spectrum sunscreen with a SPF of 30 or greater — and remember that it needs to be reapplied every 2 hours.

We’re talking SPF makeup, sunglasses, and broad-brimmed hats. ' Preventing sun damage is a million times better for your skin than treating it after the fact, ' says Dr. Prystowsky.

' Fad products and fancy ingredients are fun to try, and sometimes they work well, ' says Dr. Prystowsky, ' but usually they’re off the shelves just as quickly as they’re on them. ' Find a cleanser and moisturizer that you know work for you, and keep them at the core of your routine.

It’s not just about getting eight hours a night. Skin will also benefit from regularly using clean silk pillowcases. ' The material glides easily and prevents creasing and wrinkles, ' says Jesleen Ahluwalia, M. D., a dermatologist from Spring Street Dermatology in New York City. ' Silk is also easier on hair — it helps avoid tangles and breakage. ' Better hair and skin while you sleep ? Yes, please.


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