The Complete Guide to Social Distancing for Bars, Pubs, Restaurants and Cafes
From July 4, 2020, the government will be relax locking restrictions for businesses and non-essential locations.
In short, this means that bars, restaurants, pubs and cafes will resume their activities and will be open to the public. But that doesn't mean things will get back to normal. Like any other place of business opened during the current crisis, you will need to put in place measures to reduce the risks against your staff and customers.
Here's everything you need to know to get your business ready:
Think about the layout
Before you can start thinking about reopening your doors to the public, you'll need to spend some time preparing your premises. And for cafes, restaurants and pubs, that means making the right adjustments to your tables and the layout of your guest areas.
So far we've all followed the two-meter rule of social distancing.
But recent government tips for restaurants has changed slightly:
When a distance of 2 meters is not possible, a distance of 1 meter is now acceptable, provided that measures are taken to mitigate the risk.
So what exactly does this mean?
This means that if you can't stick to the 2-meter rule, you should do what you can to further reduce the risk of close contact. It could mean things like:
- Reduce the number of clients you authorize at any time
- Stagger your reservations and entry times to reduce foot traffic
- Move more of your customers and tables to an outdoor seating area
- Or using protective screen dividers to separate your tables.
Some sites are even temporarily closing their parking lots to give them more outdoor space for tables and benches - meaning they can accommodate more customers in total, while still keeping their indoor tables a safe and healthy distance.
And if your room is already a tight space (or if you have low ceilings), you can try furniture, retractable screens with adjustable heights - so you can maintain a physical barrier while remaining flexible in how you organize the room.
Don't give people a place to pick up food or drink.
If you run a pub or a cafe, one of the easiest upgrades you can make is to close your bar to the public. It may mean a little more work to move into table service, but it's one of the easiest ways to cut lines and potential congregation into a smaller space.
But announcing it will not be enough. The habits of pub goers run deep, so you will need to give them constant reminders with clear signage and posters to make sure your restricted areas stay clear. (Or even the most mobile Strut Cards, if you expect a bit of trial and error as you move things around and try new measurements.)
Likewise, you'll need to think carefully about all of the places in your restaurant where queues might naturally form - and then do what you can to make those queues as safe as possible. In most cases, this means marking the recommended safety distance on the ground with a set of vinyl floor stickers - or even separate your customers with a screen splitter if you expect multiple queues.
Finally (and perhaps most importantly), you'll need to give your customers a safe space to pick up their take out orders. It is likely that those who order take out are among the most vulnerable people who do their best to avoid public spaces. If possible, therefore, try to create a collection point close to your entrance - or ideally outside! As the government continues to constantly review safety regulations in order to lift the lockdown, you may want to consider purchasing a small portable printer to enable you to print on the go, you can change your point-of-sale signs immediately in accordance with government guidelines.
Follow the little things
With so many new regulations and tips appearing every week, it can be easy to lose sight of some of the most basic good hygiene practices. So, while you're getting your cafe or restaurant ready for its long-awaited reopening, make sure you always pay attention to things like:
- Stock up on masks and gloves for your staff
- Create sufficient ventilation
- Provide soap and disinfectant dispensers (both for your staff and public areas)
- And wipe down your furniture and items on your tables between each guest or group of people (especially if you're saving money with washable waterproof menus).
Ready to welcome your guests again?
Preparing your pub or café for a reopening doesn't have to be complicated. But that means putting in place the right tools and practices to keep everyone who visits your site safe.
If you don't know where to start, you can check out some of our Printed social distancing products. Or if you have any questions about your business needs, give us a call - we'll be happy to help make your workplace a safer space.
Dean Williams is a Design and Marketing Blogger working for Print-Print Limited, promoting businesses and building brands through quality print marketing. If you are interested in promoting small business, please contact us firstname.lastname@example.org
Your brand is unique and so is the audience you are targeting. For fashion and apparel, interior style, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable styles for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the fashion and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, texture, and benefits of the piece of clothing easily in one image. to make the desired effet, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a essentiel role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.
The photographer should acknowledge the season of the lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the détériorer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout design, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or réactive models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the gamme.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook design on the Photo Book Maker, fermé a theme, connect to your Facebook, and fermé the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their looks should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, design it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.