How to change your beliefs (this trick will change your life)
Beliefs are a tricky thing. We all believe that we are totally aware of this guide on how we move through life. We have political beliefs, beliefs about how to raise children, religious beliefs. The list is endless. But then there is another set of beliefs that are hidden. I call these beliefs invisible scripts […]

Beliefs are a tricky thing. We all believe that we are totally aware of this guide on how we move through life. We have political beliefs, beliefs about how to raise children, religious beliefs. The list is endless.

But then there is another set of beliefs that are hidden.

I call these beliefs invisible scripts - truths so pervasive and deeply embedded in society that we don't even realize they guide our attitudes and behaviors. Like water to a fish, they surround us even though we don't know it.

It may be shocking that you have some hidden beliefs that guide your behavior, but I have good news - you can change them! But before we get to that, let's see how these invisible scripts job.

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How These Hidden Beliefs Control Your Life

I can almost guarantee you that you have some deeply held beliefs in your mind that you don't even know.

Here are some examples:

"I should buy a house"

"I should be married at 30"

"I need to go to university to be successful"

Let me ask you this question, where do these beliefs come from?

Some reflect our societal values, while others may be the result of peer pressure. Either way, these hidden beliefs need to be brought to our consciousness so that we can decide whether or not they serve us.

Which brings me to my next point about these invisible scripts - they can be useful or harmful. In fact, there are some that you might really believe even after you realize that these are invisible scripts.

Consider the invisible scenario that Ramit inherited from his parents who made him value education. Ramit came from a childhood where he and his family had to be very careful with their expenses. But somehow, whenever an education expense arose, her parents found a way to pay for it.

In this situation, Ramit noticed a hidden belief that actually helped him get to the chosen destination, so he kept it.

It's okay as long as you realize that any invisible script you adopt has the power to tremendously shape your life, especially when it comes to money. Over time, some negative scripts become traps and their power to hold you back increases dramatically.

Now let's see how to identify and overcome your invisible scripts.

5 steps to identify and overcome these beliefs

Below is a step-by-step process that you can use to identify and ultimately overcome all the invisible scripts that are causing obstacles in your life.

Step 1: What is really important in your life?

This is an important step. Before we can decide which hidden beliefs serve us and which hinder us, we need to be clear about what we want.

For many people, they may have goals like finding a romantic partner, getting another job, or starting to gain financial security. It can even be as easy as having fun!

You don't have to review your whole life at this stage. Just think about what to expect for a year or two. After that, let's move on to step 2.

Step 2: What Kinds of People Have What I Want?

Then you will need to seriously think about the types of people who actually have the things you listed above.

It is very likely that your psychological defense mechanisms will manifest themselves at this stage. That's why it's important to reserve judgment and honestly explore who these people are.

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Step 3: Notice the differences between these people and you

After noting the assumptions you have about the differences between you and these people, I want you to think about it differently.

I want you to ask yourself, what if these assumptions are not true?

For example, if you want to go out 4 times a week and think about what kind of people are doing it, you might find yourself saying something like, "so you say I have to hang out with a bunch of idiots and spend thousands of dollars a night?

Woah, nobody says that!

It's called an extreme reach barrier, because you immediately assume that in order to reach something you have to go to the extreme. This is not true at all.

After writing down all of your assumptions, ask yourself, what if we can just remove them?

Step 4: Ask yourself, what if these assumptions are not true?

Some assumptions you can make fall into specific buckets. One of them is called "natural error".

You can tell that this person is just a natural person or that they attended this school or lived in this city. It serves you by explaining how someone else has what you want and you don't.

Natural products are very, very rare. And what you think is natural is normally someone who has spent a lot of time developing a skill.

If you take away assumptions like being a natural, all that's left is that you just haven't taken the specific action as a person who has what you want.

Step 5: Eliminate Common Mistakes and Find More

One of the deepest invisible helf scripts is "this is always how it was done". This is one of the most dangerous because there is so much history fueling the hidden belief.

Our parents and grandparents have all passed on to us the phrases and code words that reinforce these beliefs. Here are some invisible scripts based on the “it's always been done that way” fallacy.

"I'm 27 years old, I should have my own apartment now"

"I should work harder"

"Online dating is for weirdos"

Can you think of any others? If so, write them down. Just being aware of the invisible script will allow you to break free from its shackles.

Finally take control of your habits

These hidden beliefs, basically, are just habits of the mind. With the information in this article, you now have the step by step process for mastering your beliefs.

If you want to take it one step further and take control of all your habits, I have a treat for you.

The IWT team have put together this FREE ultimate habit guide that will help you break bad habits and create good ones.

To get your copy, simply click on the link below.

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The biggest problem founders and small owners have is that they’re experts in their field and novices in what it really takes to effectively run a business. That’s what usually trips them up, sooner or later.

Don’t let that happen to you. Admit that you don’t know what you don’t know about , starting with these 15 tips guaranteed to help keep you and your company out of hot water. Some are straightforward, others are counterintuitive, but they’re all true. And some day they’ll save your butt.

Always make sure there is and will be enough cash in the bank. Period. The most common business-failure mode, hands down, is course out of cash. If you know you’ve got a cash flow or liquidity problem coming up, fix it now. You can’t fire bad employees fast enough. You just can’t. Just make sure you know they’re the problem, not you ( see next tip ).

The problem is probably you. When I was a young directeur, my company sent us all to a week of quality training where the most important concept we learned was that 90 percent of all problems are management problems. When things aren’t going well, the first place to look for answers is in the mirror.

Take care of your stars. This goes for every company, big and small. The cost of losing a vedette employee is enormous, yet business leaders rarely take the time to ensure their top performers are properly motivated, challenged, and compensated. Your people are not your kids, your personal assistants, or your shrink. If you use and abuse them that way, you will come to regret it. Capiche ?

Learn to say ' yes ' and ' no ' a lot. The two most important words owners and founders have at their disposal are “yes” and “no. ” Learn to say them a lot. And that means being decisive. The most important reason to focus – to be clear on what your company does – is to be clear on all the things it doesn’t do.

It boggles my mind how little most créateurs d'entreprise value their customers when, not only are their feedback and input among the most critical information they will ever learn, but their repeat business is the easiest business to get. Learn two words : meritocracy and nepotism. The first is how you run an organization – by recognizing, rewarding, and compensating based solely on ability and achievement. The deuxième is how you don’t run an organization – by playing préférés and being biased.

Know when and when not to be transparent. Transparency is as detrimental at some times as it is beneficial at others. There are times to share openly and times to zip it. You need to know when and with whom to do one versus the other. It comes with experience.

Trust your gut. This phrase is often repeated but rarely understood. It means that your own instincts are an extremely valuable decision-making tool. Too often we end up saying in retrospect and with regret, “Damn, I knew that was a bad idea. ” But the key is to know how to access your instincts. Just sit, be quiet, and listen to yourself.

Protect and defend your intellectual property. Most of you don’t know the difference between a copyright, trademark, trade secret, and patent. That’s not acceptable. If you don’t protect and defend your IP, you will lose your only competitive advantage.

Learn to read and write effective agreements. You know the expression “good fences make good neighbors ? ” It’s the same in business. The more effective your agreements are, the better your relationships will be.

Far too many entrepreneurs run their business like an extension of their personal finances. Bad idea. Very bad idea. Construct the right business entity and keep it separate from your personal life. Know your finances inside and out. If you don’t know your revenues, expenses, capital requirements, profits ( gross and net ), debt, cash flow, and effective tax rate – among other things – you’re asking for trouble. Big trouble.

You don’t know what you don’t know. Humility is a powerful trait for précurseurs, and that goes for new owners, veteran CEOs of Fortune 500 companies, and everyone in between. More times than not, you will come to regret thinking you knew all the answers. Behind every failed company are dysfunctional, delusional, or incompetent leaders. The irony is, none of them had the slightest idea that was true at the time. Even sadder, most of them still don’t. Don’t end up like one of them.

For every success you have in growing your market share, another or other businesses will inevitably lose ground. Here are 11 quick and easy business tips to gain a competitive advantage over your rivals and insulate yourself from the threat of new entrants in the market.

Of course, we all want to spark business growth and increase revenue. But the way you do this in a sustainable way is to focus instead on the building of a loyal database of avid fans. Content marketing, paired with optimized website forms and compréhensif email automation follow-up is critical to success. This approach builds trust by giving away free value before asking for someone’s hard-earned money. Not an spécialiste in creating optimized lead generation pages on a website ? No worries, use a trusted tool like Leadpages to make it happen.

Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product ( unless you run Starbucks or Adidas ! ) Don’t list all the benefits your product brings. Focus on the solutions. Explain to the customer in simple, straightforward terms how or why your product can help them or assist in the attainment of their goals. Consider FedEx’s iconic slogan : When it absolutely, positively has to be there overnight. This was a clear example of addressing widely-spread anxiety about the reliability of delivery services. Run through some market research to profile your target customer. How does your product or service – and your delivery and and price point – solve other people’s problems and make their lives easier or more pleasurable ?

Dropping prices doesn’t necessarily raise sales, for instance ( though it will definitely squeeze margins ). If you position yourself as a premium brand, then your customers aren’t necessarily value-driven in the first place, and cutting prices could even tarnish your brand. Consider this case study from Robert Cialdini’s seminal book ‘Influence : The Psychology of Persuasion’ : a jeweller sold out of turquoise jewelry after accidentally doubling, instead of halving, the price. The inflated price tag lent the product an unwarranted cachet ! If you are a premium brand, there are ways to optimize your pricing without lowering prices. For example, offer the quality-conscious customer an ‘exclusive’ benefit that your rivals do not or cannot provide. If you are at the value-driven end of the market, on the other hand, don’t assume slashing prices means incurring a loss. Low pricing can help you rapidly onboard a heap of new customers who may also buy other items in your shop and return again. Context also counts for a lot with pricing. The best way to sell a $5, 000 watch, for instance, could be by putting it next to a $10, 000 watch. Think strategically when it comes to deciding any price point.

Yes, it sounds obvious, but it’s so very important ! Whether consciously or not, people are more likely to buy a product if they like the sales assistant who’s attending to them. While the employee’s personality obviously has no bearing on the price or your product’s ability to serve their needs is irrelevant. Friendly customer-facing équipe will always attract more sales. Be rigorous in hiring people who are genuinely cheerful, friendly and outgoing. Make sure your training program teaches them to adopt a consistently friendly approach that puts customers at ease and feel like a priority.

Say you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time approaches… why not close up an hour later ? While this may cause disgruntlement among staff, solve this provenant by getting creative with rosters. Monitor customer footfall throughout the day and week to identify your busiest periods, and équipe people accordingly. You can also reduce headcount during quieter periods to offset the higher costs and longer working hours created by your extended opening hours. It’s a win-win !

Even in the digital age, some customers will always prefer to contact you by phone rather than mail or Facebook. While many online companies with tight margins eschew manned phone lines altogether, it’s worth giving customers the option of having a voice-to-voice conversation with your brand. By all means, slash the time and cost spent responding to queries by funnelling customers to standardized, pre-existing responses on your webpage ( i. e., FAQs ). But if their query isn’t listed in the drop-down menu of FAQs, then don’t make them click more than once more to find your phone number. Put it front and center on your digitale page, particularly if you’re a retail offering. ‘Live chat’ bots are an inexpensive way of offering real-time communication, too.

Why not give your happy customers a voucher with their purchase to redeem on your products and services ? If they love what you do already, they’re only going to love you more for this. It’s good for you because : It guarantees they will return to your store again. People hate to waste freebies ! When they return to your store to redeem their voucher, they may buy other items, too. If your operates online, then the freebie could be strategically timed to coincide with a special sale. Oh, and guess what ? Chances are customers who have received vouchers or freebies won’t stay quiet about it either, so you could enjoy some positive buzz on social media.

Local businesses can arguably connect with their unique communities with much greater authority than any global chain. A local retailer, hair mobilier or gardening company can sponsor a kid’s sports team and offer deep discounts for OAPs at the same time. Some cinemas feature special ‘sensory’ screenings where parents can bring kids with autism ( who would normally be overwhelmed by busy, noisy environments ) to enjoy a movie in a relaxed, stress-free atmosphere. This reflects well on them and also guarantees them a loyal customer niche. Whatever you choose to do to support your community, make sure it authentically fits with your brand offering and journey to date.

Social media is a great medium through which to build a solid relationship with customers – just don’t forget what ‘social’ actually means ! Soul-less corporate shop-talk won’t work on Twitter. Try to give your brand some ‘personality’ when you write updates or posts. This can bring its own risks, bien sûr. But if you get it right, the benefits can be très grande. Develop a tone of voice that aligns well with your brand identity. Seek to inform, help, entertain or amuse. And most importantly – given the dire PR consequences – don’t patronize, try too to be funny, or tweet after a few alcoholic drinks !

Sometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple revenue streams do spread your risk : if one falters, others can take up the slack. Nevertheless, consumers often associate ‘specialists’ with higher quality products or services than generalists. And with good reason, too : specialists typically invest all their resources into perfecting a single product or service. So what should you specialize in ? tera state the obvious, it should be something in which you excel. You could also pick something with rising or recession-proof demand which is resilient to technological change in which you possess a competitive advantage over your rivals or where there’s an obvious gap in your local market. Own it, whatever you do.

Don’t ever get too satisfied with your business. You can always improve – and improve you must ! Don’t get me wrong : without the odd moment of smug satisfaction, what’s the point ? Do relish in the successful launch of a game-changing product or take pleasure in positive customer feedback. But don’t let your customers hear you banging on about it time after time ! Be alert to the common element that has led to the downfall of countless hitherto thriving brands : complacency. Imaginative, nimble and innovative start-ups often do better than big market leaders that just got lazy. You may be the disruptive innovator today, but tomorrow you could be the complacent market leader with a tired business model. So try to be humble and always strive to improve. Seek inspiration from other fondateurs, from books and from seminars. The moment you think ‘mission accomplished’ is the same moment you become vulnerable to being usurped.

There are lots of ways in which you can improve your , and not all of them are complicated ! Try out the above tips or integrate them with your existing strategies, and let me know how you go in the comments below. Guest Author : Faye Ferris is responsible for the day-to-day management of the Dynamis APAC Pty Ltd offices in Sydney. She develops the DYNAMIS stable of brands and their expansion into the Asia Pacific region as well as BusinessesForSale. com, FranchiseSales. com and PropertySales. com. If you have an interest in partnering up with Faye or advertising on any of these websites in the APAC territories, please do not hesitate to contact her on faye@businessesforsale. com.


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