With the government's latest plans to reopen non-essential stores on June 15, businesses around the world are rallying to prepare.
But it's not as easy as opening your doors. The government's plans depend on the continued success of protecting the public - and that means we all need to do what we can to help minimize risk.
For most companies, this means taking a fresh look at their existing risk assessments and tracking the recent government directions.
But there are a few basic steps every store should take before they are ready to reopen. Here are some quick tips to help you prepare:
Make your messages essential
It's safe to say that everyone who walks into your store should be aware of the current crisis.
But when stores reopen, some people might take this as a sign that everything is back to normal.
So if you want your store to do business safely, you will need to give your customers the constant reminders they need to act and behave in a way that protects those around them.
And the easiest way to do that is to get your safety messages across every corner of your store - from the first step at the door to the final transaction at checkout.
It could mean things like:
- Convenient Strut Cards which can be placed on any shelf, counter or surface
- Pull-up Roller Banners bold enough to grab the attention of buyers, displayed at the entrance or in shop windows.
- Big and bold Printed posters on the walls, doors and window of your store indicating your opening
Help your customers help themselves
We all do what we can to respect the two-meter distance rule when we are on the move.
But that's an easy thing to forget - and even easier to misjudge!
So wherever you have queues in your store (or any area where people congregate) you can help reduce risk by demarcating measured spaces on the floor with Vinyl floor stickers.
These stickers are perfect for queues. But it's also a useful way to control the flow of traffic to your store. You can set a one-way walking route through your premises, with helpful tips for directing people to the areas they need (and minimizing the amount of backtracking and people colliding!)
Get the right protection for your staff and the public
For some types of businesses, close interaction is almost impossible to avoid - such as checkouts and checkouts or customer service desks.
And if your staff are stuck in one place, they won't be able to create the distance they need if a distracted customer gets too close.
So, to give your employees some peace of mind, you can protect their workstation with a physical shield, such as a transparent screen dividers. These customer barriers help protect your employees from the public (and you can even use them to separate the different customer queues in your checkout area).
Screen dividers like these provide great protection. But they may not be practical for a business with a small room - or any environment with a difficult floor space.
So if your store has a smaller layout, you can try a more mobile and adaptable barrier, like a Transparent retractable screens. These versatile dividers can be rolled up and moved or stored more easily, and some of them come with adjustable height to help you place your screen in an inconvenient space.
You are looking to stay safe but you are struggling with your design. We offer a free design for orders over £ 100 on all social distancing products.
This is a whole new situation for all of us. And you might not know what steps your store needs to take to reduce your risk. So if you need help, give us a call and we'll walk you through your options - and we'll even add a free design service on any order over £ 100.
Contact our artistic team via email@example.com or call them today at 01952 850730
Dean Williams is a Design and Marketing Blogger working for Print-Print Limited, promoting businesses and building brands through quality print marketing. If you are interested in promoting small business, please contact us firstname.lastname@example.org
Your brand is unique and so is the audience you are targeting. For and apparel, interior style, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your business is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, matière, and benefits of the piece of clothing easily in one image. to make the desired effet, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a crucial role in producing a quality lookbook. Think grande photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.
The photographer should acknowledge the season of the fashion lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the abîmer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout style, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or active models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the collection.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook style on the Photo Book Maker, fermé a theme, connect to your Facebook, and fermé the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their looks should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, design it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.