Step out of plastic straws, bring your reusable bags, and don't use single-use plastic water bottles. We've all heard these phrases, but have you ever wondered why it is so bad to use plastic anyway? Today, July 1, begins July without plastic, which is a global movement that is helping millions of people be part of the solution to plastic pollution - so we can have cleaner streets, oceans and communities. In this blog we will explain to you Plastic pollution 101 - how it started, how is it affecting the environment and how we can end it - so you can become a more informed consumer.
Let's start with the basics: what is single-use plastic? Single-use plastics are only used once before being thrown away or recycled. These items are things like plastic bags, straws, coffee stirrers, soda and water bottles, and most food packaging.
The history of plastics
Since the 1950s, more than 8.3 billion tons of plastic have been produced around the world. It's a lot! Unfortunately, most plastics are petroleum based and it can take up to 450 years for a plastic bag to decompose in nature.
In the late 1970sIt became clear that something had to be done about plastic pollution and environmental groups began to advocate for more recycling. Introducing recycling to the general public has proven to be more difficult than expected.
It is calculated that only 9% of all plastics products have been recycled.
What happens to the rest? Most are found in our oceans and in nature and are here to stay - at least for a few hundred more years.
Plastic in nature
The problem with plastic isn't just a plastic bag floating in the air. Plastic pollution kills animals, disrupts ecosystems and creates a toxic environment affecting the health of people and the planet.
Plastic pollution is particularly damaging to our oceans. Plastic can hurt tiny organisms like plankton, which large animals depend on for food. If small organisms are poisoned by ingesting plastic, the animals that eat them will also consume toxins. The toxins move up the food chain and can even be found in the fish that people eat.
Bigger pieces of plastic can also be problematic because when animals come in contact with the waste, they can get tangled in the plastic and suffocate. Every year, 1.1 million marine animals die from plastic pollution. Plastic also contains toxic chemicals that confine our groundwater and air, causing health problems such as asthma and other chronic illnesses.
New studies reveal that microplastics, tiny pieces of plastic resulting from degraded plastic debris, are found in our groundwater. According to Orb Media, more than 90% of plastic water bottles contained water contaminated with microplastics.
To put these numbers into perspective, in 2019, the average human would have to ingest approximately 5 grams of plastic per week, the same amount of plastic as a credit card. While there hasn't been definitive research on the subject, these microplastics contain chemicals that have been linked to cancer and other health issues.
If this information has left you hopeless, hang in there! Read on to discover inspiring work from around the world and find out how you can help.
Plastic prevention around the world
Over the past decade, there has been a growing movement educating the public about plastic pollution and pushing officials to make changes.
In 2017, Kenya was the first country to take a stand against plastic pollution when they made the purchase, sale or production of single-use plastic bags punishable by law.
Since then many countries have followed. The UK has implemented a 25-year plan to ban single-use plastics in the country and urge the rest of the world to follow. Taiwan announced one of the world's toughest plastic bans, restricting the use of single-use plastic bags, straws, utensils and cups. These are just a few of many examples where steps have been taken to limit plastic waste - there are many more!
In 2014, California was the first state to ban plastic bags. Since there was talk of policies banning all single-use plastics by 2030. Many states have followed California - for example, Hawaii, Maine and New York. Vermont recently implemented the most comprehensive plastic ban in the United States The bill signed by lawmakers states that Single-use plastics, from packaging to straws, will be illegal in Vermont by summer 2020.
You don't have to be a world leader to fight plastic pollution. Waste has become a negative by-product of our daily life, but it doesn't have to be! According to 5 Gyres plastic ban list, the The top six sources of plastic pollution include food packaging and containers, bottle and container caps, plastic bags, straws and stirrers, and take-out containers which are all products that can be easily disposed of in our store. everyday life.
Our top tips for limiting plastic waste are:
- Store your food in reusable containers and jars. Our favorite containers are U-Keep and they come in many different shapes and sizes to fit whatever you decide to store.
- Substitute plastic water bottles, single-use coffee cups, and plastic straws for reusable products. Not only does this reduce plastic waste, but it is also beneficial for your health as you will decrease the amount of microplastics and other toxins you ingest. Klean kanteen have many water bottles of different shapes and colors.
- By your bulk shopping. This way you will avoid plastic packaging for many different products and only use one container! Your wallet will thank you too. Watch THIS guide how to buy organic food in bulk by Eco Goddess.
- Support restaurants, stores and businesses that are committed to sustainable packaging. And speak! Your favorite restaurant doesn't use sustainable packaging? Speak up and ask for an alternative!
- Think twice before buying new! Buying second hand can reduce the amount of new plastic in the system.
Now that you know the basics of plastic, it's time to take action and reduce your waste! The plastic-free month of July is a great time to get inspired and start making changes, both in your life and in your community.
If you want to learn more about other environmental issues and equip yourself to become a future climate leader, subscribe to Green Challenge 2019 project. As of October 1, 2019, Project Green Challenge (PGC) aims to inform, inspire and engage high school, college and graduate students around the world. This powerful and diverse call to action presents 30 days of environmental-themed challenges. PGC aims to touch lives, change mindsets, and equip students with the knowledge, resources and mentorship to lead change on campuses and communities around the world.
Register here: https://projectgreenchallenge.com
Happy July without plastic!
Your brand is unique and so is the audience you are targeting. For and apparel, interior design, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your business is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, matière, and benefits of the piece of clothing easily in one image. to make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a essentiel role in producing a quality lookbook. Think grande photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.
The photographer should acknowledge the season of the fashion lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall gammes. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the user flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout design, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or active models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the gamme.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook style on the Photo Book Maker, select a theme, connect to your Facebook, and fermé the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their looks should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, design it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.