Sustainable Fashion on a College Budget
Making changes in your own life to be more sustainable doesn't have to be expensive or difficult. Fashion is a great place to start, and moving away from economically cheap fast fashion is a...

Making changes in your own life to be more sustainable doesn't have to be expensive or difficult. Fashion is a great place to start, and moving away from economically cheap fast fashion is a lot easier than you might think - there are still some budget-friendly ways for college students to look cute and help the environment. while you're at it. This blog is a bit more in-depth on how to make the most of what you have, save, make and finally buy clothes in a sustainable or transient way.

The Fashion Buyerarchy of Needs just starts with using what you have. Whether it's mending or recycling, getting the most out of things you've already bought is cheaper and more efficient. Second, borrow and then trade. Both are great options for things you will only wear once, like evening wear or costumes. Then save money, then make your own, and lastly, buy ethically.

The purpose of this hierarchy is to encourage reflection in your buying process, to slow down and reflect on the pervasive impacts of the items you collect. Who made them? Where will it go when you're done? What is the impact of this coin on you, the planet and others?

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The buyer of needs, by Sarah Lazarovic

Fixation

While it may take a while, learning how to patch up your own clothes - or second-hand clothes - is very useful and a lot cheaper than buying something new. Adding patches, darning holes, and even modifying the pants to fit your waist or hem can dramatically change the look of a room. Use the resources you have to keep what you've bought for longer.

Upcycling

Somewhere between sewing or knitting your own clothes and fixing what you already have is upcycling. You are no longer interested in changing the look of a mediocre room, modifying it to make it unique and new to you. Creative reuse! This post of Merrick's Art is a very good example.

Economy

Saving is both an inexpensive and sustainable clothing option. You can still pick up the parts you need or want, without contributing more to the quick modes. Reduce Reuse and Recycle! Almost all university towns have a Good will. Stores like Plato's Closet and Uptown Cheapskate also sell high-quality second-hand parts for the more avant-garde.

If you're looking for a specific item or looking for a very cultivated aesthetic in your wardrobe, apps like Depop, Poshmark, and ThredUP featured used and thrifty clothing in a variety of styles and sizes. These apps are usually a bit more expensive than physical thrift stores, but the coins have already been sorted and it's easy to find exactly what you're looking for. Goodfair's vintage surprise shirts and packs are a fantastic way to stock up on basics.

Remember, if you frequent thrift stores, be sure to give back! When you have items you no longer need or need, donate them to your local thrift store.

Make yours

If you have time to spare, making your own clothes is both very rewarding and surprisingly affordable. No guesswork in sizes, or scuffed materials - the variables are in your control. Annika victoria and With Wendy have beginner tutorials on YouTube to get started.

New purchase

For organic basics, Pact and Everlane to offer soft, comfortable and affordable clothes - especially when they are on sale, which is quite common. ABLE and Alternative clothing both offer durable fashion pieces at a premium price than the other options, but are still looking for a sale! CHNGE follows both ethical business practices and screams social sustainability in their graphic and enabling designs.

Everything else

the Good for you takes the guesswork out of ethical consumption, providing a valuation of apparel companies based on their treatment of workers, animals and materials used in the manufacturing process of their products. If you need an item that isn't available through savings or a known sustainable fashion brand, do a little research before you buy. Where you spend your limited budget is important.

However, the most affordable and sustainable option is to simply buy less.

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Morgan is a first year student at McDaniel College in Maryland, where she is studying political science and environmental science. They were finalists in the Green Challenge project in 2018 and are excited to continue to encourage socially and environmentally sustainable practices among students. They also work with the Gender Sexuality Alliance on their campus and enjoy reading, watching Netflix, and gardening.


Your brand is unique and so is the audience you are targeting. For and apparel, interior design, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.

What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.

While this definition mainly focuses on the fashion and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain large, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.

Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, matière, and benefits of the piece of clothing easily in one image. to make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.

You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a essentiel role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.

The photographer should acknowledge the season of the lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !

It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the détériorer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout design, and products themselves.

Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or active models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the gamme.

With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook style on the Photo Book Maker, select a theme, connect to your Facebook, and select the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !

Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.

Lookbooks should have a cohesive look. The selection of models and their styles should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, style it around the emotions and vibe that the client wants to convey.

With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.

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