After delving into my 30X30 Spring Pod, I feel like I'm slowly making progress with my personal style. As someone who bragged about knowing what she likes, and How? 'Or' What to wear it, that part of the postpartum experience left me a bit lost. And I think it probably shows in the outfits I've thrown together at random.
Wearing Ulla Johnson Off Shoulder Top (here too and white floral version here); Aje denim mini skirt; Two-tone Vaneli pumps; Vintage Fendi bag; Linjer earrings (10% reduction on jewelry with the code "mademoiselle10"); Missoma Bracelet
So when I tinkered this outfit together this morning, I felt a little sparkle. I felt like ... me. The "me" before having a baby. And while I'm not sure that's quite the point, I loved the way this outfit came together. It was comfortable, relatively simple, but looked laid back and a little dressed.
Let's quickly go over the outfit.
The top is a navy blue off the shoulder top Ulla johnson, which I bought while I was pregnant. I tried to trace this since month, and finally got lucky The real real. I sized up to a US6 / FR38, and I'm glad I did. It doesn't look too chunky and has a nice relaxed fit across the body. For me, the winning detail is this puffed sleeve, with a tie on the shoulder. The pretty print all over the sheet adds extra depth, and the navy color on the top is a winner for me. Even though I like wearing black from head to toe, it can sometimes feel a little 'harsh' when worn close to my face. The Navy is the perfect alternative.
They say navy and black shouldn't be worn together, but clearly I don't mind breaking the style rules. I tend to build most of my outfits around a center piece, and today was this mini trapeze denim from Aje. My body has changed dramatically since I had a baby, and my beloved ASOS denim mini no longer fit the way he used to. Denim skirts have always been a big part of my uniform style, so I was determined to find an alternative that made in shape. It ticks so many boxes and the A-line silhouette is super flattering as well. Love the little raw edge hem, add extra texture to the look!
Finally… accessories. I kept it simple with two old favorites. My two-tone Vaneli pumps are part of these safety pieces for me. I can wear them with virtually any outfit and know it will work. So, it was a bit of a no-brainer. I liked that there was a certain juxtaposition with the styling elements here as well. The top and the shoes are dressier, then the skirt has a real relaxed vibe. Paired together, it feels like there's a nice balance, which looks ultra feminine (something I find works well for me). I didn't want to carry a bag across my body, so I went with my Fendi Mama Zucca bag. It has a really soft texture and shape which I think complemented the rest of the outfit well.
Your brand is unique and so is the audience you are targeting. For fashion and apparel, interior design, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a gamme of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the fashion and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, matière, and benefits of the piece of clothing easily in one image. tera make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a crucial role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the gamme.
The photographer should acknowledge the season of the fashion lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the détériorer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout design, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or réactive models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the collection.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook style on the Photo Book Maker, select a theme, connect to your Facebook, and fermé the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their styles should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, design it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.