6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared)
Are you looking for the best SEO rank tracker tool for keyword tracking? A Search Engine Results Page Tracking (SERP) tool helps you track your website's SEO position for specific keywords. It shows you the changes in keyword positions and allows you to compare them with your competition. In this article, we'll share our expert […]

Are you looking for the best SEO rank tracker tool for keyword tracking?

A Search Engine Results Page Tracking (SERP) tool helps you track your website's SEO position for specific keywords. It shows you the changes in keyword positions and allows you to compare them with your competition.

In this article, we'll share our expert pick of the best SEO rank tracking tools for keyword tracking.

best rank tracking tools

Why should you use a SERP keyword tracker?

A SERP keyword tracker can help you put your search engine optimization (SEO) strategy on the right path.

You can monitor keyword rankings for different pages to see what is working in your business. If your keyword rankings go up and your organic traffic goes up, that means your SEO efforts are working.

On the other hand, these SERP tracking tools will immediately notify you when your keyword rank drops.

This allows you to quickly implement a fix, so that you don't lose any revenue.

Another benefit of using rank tracking tools is that you can eye on your competitors. You can see what search terms they are ranking on and find new keyword opportunities for your website.

That being said, let's take a look at the best ranking tracker tools you can use to grow your business.

1. SEMrush

semrush rank tracker

SEMrush is the best ranking tracker to monitor your keyword rankings. This is a comprehensive SEO toolkit and is preferred by many digital marketers.

This is the tool we use for WPBeginner and our other companies.

With the help of SEMRush's position tracking feature, you can track and monitor the movement of your site keyword ranking. The tool also shows which search terms are in SERP features like snippets, Google related links, or knowledge panel.

SEMrush gives you a general overview of your rank by showing you the number of search terms in the top 3, 10, 20, and 100. You can even see your ranking distributions over time.

semrush position tracking function

Another powerful feature of SEMrush is that you can also track your competitors' keywords. You can add up to 10 URLs of your competitors and track their search engine performance.

Additionally, you can use SEMrush to perform keyword research, find backlink opportunities, conduct a detailed competitor analysis, find paid keywords, track social media performance, and more.

Prices: WPBeginner users get a 30-day free trial of SEMrush. Paid plans start at $ 99.95 per month.

2. Ahrefs

ahref best serp tracking tool

Ahrefs is another great leaderboard tracker. Similar to SEMRush, it is also a complete SEO and digital marketing platform.

With the help of its Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs to import projects. Then add the keywords you want to track to your Ahrefs dashboard.

Ahrefs shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and position changes.

For each keyword, you can see their current position, search volume, total traffic they are receiving, keyword difficulty, and whether the keyword is in a SERP feature such as People also ask section.

ahrefs rank tracking function

You can add up to 10 competitors in the Ahrefs Rank Tracker tool and compare them with your own website. However, if you are looking for a more in-depth competitor analysis, we suggest using its other features.

For example, you can enter a URL in the Site Explorer feature and find the number of backlinks, organic keywords and identify content gaps.

Likewise, you can use Ahrefs to perform a site audit, use Keyword Explorer to find search terms for your content, and more.

Prices: Ahrefs prices start at $ 99 per month.

3. MonsterInsights

monsterinsights best wordpress analytics plugin

MonsterInsights is the best Google Analytics plugin for WordPress. This allows you to easily configure Google Analytics in WordPress and display the data you need right in your WordPress dashboard.

MonsterInsights helps you monitor keyword rankings in the WordPress admin area. You can check the Search Console report to see the top 50 Google search terms for your site and their rank.

It will also display the number of clicks, impressions, click-through rate (CTR) and average position of each keyword. It helps you optimize your website and improve your rankings. For example, you can find content that ranks 11th or 12th, you can optimize these posts to get them to the first page.

monsterinsights research console report

Note: you will need connect Google Search Console to Google Analytics in order to unlock these reports in MonsterInsights.

Prices: The MonsterInsights Search Console report is available in its Plus plan, which costs $ 99.50 per year.

4. SERPWatcher by Mangools

SERPWatcher by Mangools

SERPWatcher by Mangools is a powerful SEO toolkit that allows you to easily track SERP for your business.

You also have access to their SERPChecker, Link Miner, Keyword Finder, and Site Profiler tools, which makes Mangool a good alternative to some expensive SEO platforms.

It's a user-friendly tool and you can get started in minutes. Just add your website, select a location you want to track, select the platform (desktop or mobile), then enter your keywords.

In the SERPWatcher report, you get a detailed picture of your website's performance in the SERPs. It shows you the ranking of each keyword, the evolution of positions, the average position, the best position, the search volume and the estimated visitors per month.

serpwatcher tracking report serp

In addition, you can also view your site's performance index, estimated visits, keyword distribution, and position feed.

SERPWatcher allows you to get daily ranking updates via email alerts. This helps you stay on top of any changes that might arise in the SERPs and act quickly.

Prices: SERPWatcher prices start at $ 29.90 per month.

5. SE classification

rankings tracking tool

SE classification is another great tool to monitor SERPs for your business. It is very easy to use and helps you keep your SEO strategy on track.

With its keyword rank tracking feature, you can monitor your website's search terms on Google, Yahoo, Bing, Yandexand YouTube. The SE Rank also allows you to track keywords based on geographies and devices.

To get started, you can use the SE Ranking Assistant by entering your site URL, adding keywords you want to track, and specifying the search engine and country.

You can even add up to 5 competitors for tracking and connect the tool to your Google Analytics and Google Search Console accounts.

Once you've added your website and keywords, you can use the SE Ranking dashboard to monitor rankings, view historical data, track competitors, and more.

ranking dashboard

In addition to tracking your search terms, you can use SE Ranking to analyze your traffic, measure SEO potential, create a real-time marketing plan, perform a website audit, monitor backlinks, and more.

Pricing: SE Rankings prices start at $ 31 per month for tracking 250 keywords.

6. Serpstat

serpstat rank tracking tool

Serpstat is the last SERP tracker on our list and is an all-in-one SEO solution. You can use it to analyze your website, conduct keyword research, search for backlinks and watch for keywords.

The tool offers a clean dashboard where you can control all your settings and perform various actions. To track the ranking of your search terms, go to the Rank Tracker option.

After that, create a new project, enter your website details, select your search engine options, and add the keywords you want to monitor.

Serpstat allows you to visualize the positional changes of your search terms, compare them with your competitors, group your keywords and much more from your dashboard.

serpstat dashboard

Compared to other tools on our list, SERPStat offers more visual reports and an intuitive dashboard. You get charts and graphs that give you an overview of your reports that you can dig deeper into.

However, the tool isn't the most beginner-friendly, and it can take some getting used to its interface and navigating its options.

Prices: Serpstat prices start at $ 69 per month.

What is the best SEO ranking tracker (expert choice)

We believe this SEMrush is the best SEO rank tracking tool on the market. This is an easy-to-use all-in-one SEO toolkit with lots of features and easy keyword tracking.

SEMRush is trusted by many marketers and you can use it to research keywords, backlinks, analyze your competition, monitor your social media campaigns, track paid advertising campaigns, and more.

Our team uses SEMRush for keyword tracking for the WPBeginner site and all of our activities.

We hope this article has helped you find the best rank tracking tools for SERP tracking. You can also consult our list of best WordPress plugins for business websites.

If you liked this article, please subscribe to our Youtube channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post office 6 Best SEO Rank Tracker Tools For Keyword Tracking (Compared) appeared first on WPBeginner.


The biggest problem founders and small business owners have is that they’re experts in their field and novices in what it really takes to effectively run a business. That’s what usually trips them up, sooner or later.

Don’t let that happen to you. Admit that you don’t know what you don’t know about , starting with these 15 tips guaranteed to help keep you and your company out of hot water. Some are straightforward, others are counterintuitive, but they’re all true. And some day they’ll save your butt.

Always make sure there is and will be enough cash in the bank. Period. The most common business-failure mode, hands down, is course out of cash. If you know you’ve got a cash flow or liquidity problem coming up, fix it now. You can’t fire bad employees fast enough. You just can’t. Just make sure you know they’re the problem, not you ( see next tip ).

The problem is probably you. When I was a young manager, my company sent us all to a week of quality training where the most important concept we learned was that 90 percent of all problems are management problems. When things aren’t going well, the first place to look for answers is in the mirror.

Take care of your stars. This goes for every company, big and small. The cost of losing a star employee is enormous, yet business précurseurs rarely take the time to ensure their top performers are properly motivated, challenged, and compensated. Your people are not your kids, your personal assistants, or your shrink. If you use and abuse them that way, you will come to regret it. Capiche ?

Learn to say ' yes ' and ' no ' a lot. The two most important words business owners and founders have at their disposal are “yes” and “no. ” Learn to say them a lot. And that means being decisive. The most important reason to focus – to be clear on what your company does – is to be clear on all the things it doesn’t do.

It boggles my mind how little most fondateurs value their customers when, not only are their feedback and input among the most critical information they will ever learn, but their repeat is the easiest to get. Learn two words : meritocracy and nepotism. The first is how you run an organization – by recognizing, rewarding, and compensating based solely on ability and achievement. The second is how you don’t run an organization – by playing préférés and being biased.

Know when and when not to be translucide. Transparency is as detrimental at some times as it is beneficial at others. There are times to share openly and times to zip it. You need to know when and with whom to do one versus the other. It comes with experience.

Trust your gut. This phrase is often repeated but rarely understood. It means that your own instincts are an extremely valuable decision-making tool. Too often we end up saying in retrospect and with regret, “Damn, I knew that was a bad idea. ” But the key is to know how to access your instincts. Just sit, be quiet, and listen to yourself.

Protect and defend your intellectual property. Most of you don’t know the difference between a copyright, trademark, trade secret, and patent. That’s not acceptable. If you don’t protect and defend your IP, you will lose your only competitive advantage.

Learn to read and write effective agreements. You know the expression “good fences make good neighbors ? ” It’s the same in . The more effective your agreements are, the better your relationships will be.

Far too many entrepreneurs run their like an extension of their personal finances. Bad idea. Very bad idea. Construct the right entity and keep it separate from your personal life. Know your finances inside and out. If you don’t know your revenues, expenses, capital requirements, profits ( gross and net ), debt, cash flow, and effective tax rate – among other things – you’re asking for dysfonctionnement. Big dysfonctionnement.

You don’t know what you don’t know. Humility is a powerful trait for leaders, and that goes for new business owners, veteran CEOs of Fortune 500 companies, and everyone in between. More times than not, you will come to regret thinking you knew all the answers. Behind every failed company are dysfunctional, delusional, or incompetent leaders. The irony is, none of them had the slightest idea that was true at the time. Even sadder, most of them still don’t. Don’t end up like one of them.

For every success you have in growing your market share, another or other businesses will inevitably lose ground. Here are 11 quick and easy business tips to gain a competitive advantage over your rivals and insulate yourself from the threat of new entrants in the market.

Of course, we all want to spark business growth and increase revenue. But the way you do this in a sustainable way is to focus instead on the building of a loyal database of avid fans. Content digital, paired with optimized website forms and intelligent email automation follow-up is critical to business success. This approach builds trust by giving away free value before asking for someone’s hard-earned money. Not an expert in creating optimized lead generation pages on a website ? No worries, use a trusted tool like Leadpages to make it happen.

Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product ( unless you run Starbucks or Adidas ! ) Don’t list all the benefits your product brings. Focus on the solutions. Explain to the customer in simple, straightforward terms how or why your product can help them or assist in the attainment of their goals. Consider FedEx’s iconic slogan : When it absolutely, positively has to be there overnight. This was a clear example of addressing widely-spread anxiety about the reliability of delivery services. Run through some market research to profile your target customer. How does your product or service – and your delivery and and price point – solve other people’s problems and make their lives easier or more pleasurable ?

Dropping prices doesn’t necessarily raise sales, for instance ( though it will definitely squeeze margins ). If you position yourself as a de haute gamme brand, then your customers aren’t necessarily value-driven in the first place, and cutting prices could even tarnish your brand. Consider this case study from Robert Cialdini’s seminal book ‘Influence : The Psychology of Persuasion’ : a jeweller sold out of turquoise jewelry after accidentally doubling, instead of halving, the price. The inflated price tag lent the product an unwarranted cachet ! If you are a premium brand, there are ways to optimize your pricing without lowering prices. For example, offer the quality-conscious customer an ‘exclusive’ benefit that your rivals do not or cannot provide. If you are at the value-driven end of the market, on the other hand, don’t assume slashing prices means incurring a loss. Low pricing can help you rapidly onboard a heap of new customers who may also buy other items in your site and return again. Context also counts for a lot with pricing. The best way to sell a $5, 000 watch, for instance, could be by putting it next to a $10, 000 watch. Think strategically when it comes to deciding any price point.

Yes, it sounds obvious, but it’s so very important ! Whether consciously or not, people are more likely to buy a product if they like the sales assistant who’s attending to them. While the employee’s personality obviously has no bearing on the price or your product’s ability to serve their needs is irrelevant. Friendly customer-facing staff will always attract more sales. Be rigorous in hiring people who are genuinely cheerful, friendly and outgoing. Make sure your training program teaches them to adopt a consistently friendly approach that puts customers at ease and feel like a priority.

Say you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time approaches… why not close up an hour later ? While this may cause disgruntlement among staff, solve this venant by getting creative with rosters. Monitor customer footfall throughout the day and week to identify your busiest periods, and équipe people accordingly. You can also reduce headcount during quieter periods to offset the higher costs and longer sérieux hours created by your extended opening hours. It’s a win-win !

Even in the digital age, some customers will always prefer to contact you by phone rather than email or Facebook. While many online companies with tight margins eschew manned phone lines altogether, it’s worth giving customers the option of having a voice-to-voice conversation with your brand. By all means, slash the time and cost spent responding to queries by funnelling customers to standardized, pre-existing responses on your webpage ( i. e., FAQs ). But if their query isn’t listed in the drop-down menu of FAQs, then don’t make them click more than once more to find your phone number. Put it front and center on your digitale page, particularly if you’re a retail offering. ‘Live chat’ bots are an inexpensive way of offering real-time communication, too.

Why not give your happy customers a voucher with their purchase to redeem on your products and services ? If they love what you do already, they’re only going to love you more for this. It’s good for you because : It guarantees they will return to your store again. People hate to waste freebies ! When they return to your store to redeem their voucher, they may buy other items, too. If your business operates online, then the freebie could be strategically timed to coincide with a special sale. Oh, and guess what ? Chances are customers who have received vouchers or freebies won’t stay quiet about it either, so you could enjoy some positive buzz on social media.

Local businesses can arguably connect with their unique communities with much greater authority than any global chain. A local retailer, hair mobilier or gardening company can sponsor a kid’s sports team and offer deep discounts for OAPs at the same time. Some cinemas feature special ‘sensory’ screenings where parents can bring kids with autism ( who would normally be overwhelmed by busy, noisy environments ) to enjoy a movie in a relaxed, stress-free atmosphere. This reflects well on them and also guarantees them a loyal customer niche. Whatever you choose to do to support your community, make sure it authentically fits with your brand offering and business journey to date.

Social media is a great medium through which to build a solid relationship with customers – just don’t forget what ‘social’ actually means ! Soul-less corporate shop-talk won’t work on Twitter. Try to give your brand some ‘personality’ when you write updates or posts. This can bring its own risks, bien sûr. But if you get it right, the benefits can be immense. Develop a tone of voice that aligns well with your brand identity. Seek to inform, help, entertain or amuse. And most importantly – given the dire PR consequences – don’t patronize, try too hard to be funny, or tweet after a few alcoholic drinks !

Sometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple revenue streams do spread your risk : if one falters, others can take up the slack. Nevertheless, consumers often associate ‘specialists’ with higher quality products or services than generalists. And with good reason, too : specialists typically invest all their resources into perfecting a single product or service. So what should you specialize in ? to state the obvious, it should be something in which you excel. You could also pick something with rising or recession-proof demand which is resilient to technological change in which you possess a competitive advantage over your rivals or where there’s an obvious gap in your local market. Own it, whatever you do.

Don’t ever get too satisfied with your . You can always improve – and improve you must ! Don’t get me wrong : without the odd moment of smug satisfaction, what’s the point ? Do relish in the successful launch of a game-changing product or take pleasure in positive customer feedback. But don’t let your customers hear you banging on about it time after time ! Be alert to the common element that has led to the downfall of countless hitherto thriving brands : complacency. Imaginative, nimble and innovative start-ups often do better than big market leaders that just got lazy. You may be the disruptive innovator today, but tomorrow you could be the complacent market leader with a tired model. So try to be humble and always strive to improve. Seek inspiration from other créateurs d'entreprise, from books and from seminars. The moment you think ‘mission accomplished’ is the same moment you become vulnerable to being usurped.

There are lots of ways in which you can improve your business, and not all of them are complicated ! Try out the above business tips or integrate them with your existing strategies, and let me know how you go in the comments below. Guest Author : Faye Ferris is responsible for the day-to-day management of the Dynamis APAC Pty Ltd offices in Sydney. She develops the DYNAMIS durable of brands and their expansion into the Asia Pacific region as well as BusinessesForSale. com, FranchiseSales. com and PropertySales. com. If you have an interest in partnering up with Faye or advertising on any of these websites in the APAC territories, please do not hesitate to contact her on faye@businessesforsale. com.

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