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This one's for the beauty lover, and boy, oh, have the holiday collections been well this year. Besides being a fun gift idea (especially if you go with a jazzy eyeshadow palette), it's also a great opportunity to replenish your vanity. Gift sets are always great value, and what I love to do is redeem my skin care heroes to put them on hold when I'm short during the year. It's also when I'm looking to try new products, because minis are a great way to experience a new brand, without having to invest upfront.
Let's start with makeup. I figured I would start by sharing four products that I think would make a lovely treat for a loved one. First of all, the Laura Mercier Grand Overture Mini Quartet. I find this quite difficult as it is to get through a full size cream shade. These pint-sized eye pencils feel like a great solution; the small size is perfect to slip into your bag if you're doing makeup on the go, and you can try four different shades. It's win-win. As an eye shadow choice, I also wanted to mention the Madison Beer X Morphe Channel Surf Artist Palette. It's super affordable, but the shadows really pack a punch. Very pigmented, a good mix of highlights and mattes, and the color history is perfect for summer.
My other two favorites are for the face. Every year, Hourglass is always one to watch as their holiday collections are always a delight. This year is no exception. My choice? the Ambient Lighting Edit Mini in `` sculpture unlocked ''. This quartet is compact, with powder, bronzer, blusher and highlighter. In a pinch, you can easily use it as an eyeshadow palette. me too love the Double-Take Creme & Powder Blush by Patrick Ta (shadow "it's that girl" in the photo above). Again, I see this as a bit of a versatile product. While you have the option of using cream or powder blush on your cheeks, you can also put the cream on your lips for consistent makeup.
You can purchase my other makeup choices below.
Skin care is where it is at this year. I was a little blown away by the holiday gift sets, and I have to admit, it's always hard to know where to start. As a Christmas stocking, I think a luxury body wash and butter never go wrong. I am magnet this set of guavas from Korres. So cool and tropical, it smells like summer vacation. Also for the bath, I have two choices of Salt by Hendrix. Soaked infusions are absolutely beautiful and such a lovely way to relax. I like to add a little bubble bath, or even a generous drizzle of their Bath oil for the body.
Next is a set that I bought for myself - the Go Go Ginzing Trio of the origins. It's a brand that I've wanted to try for years, and I thought maybe this was a good place to start. For something a little more luxurious, the Darphin Hydraskin gift box looks gorgeous and includes her best-selling gel-cream, plus two luxury skin minis.
It was only since I moved to Australia that I became seriously invested in the care of my hair. From the carousel, I selected a handful of products that caught my eye. Safe to say I had to resist adding all of this to the cart. What does that mean… one for you, ten for me…?
The right beauty tools do all the difference, especially when it comes to applying makeup. I needed to refresh my brush stash a bit, and this year I'm doing it with a kit of eight Mecca Max brushes, and this beautiful set of essential brushes from Laura Mercier. Love the way these two gifts come with some nice storage solutions - it makes traveling with your makeup tools easy! As part of my nighttime skincare ritual, I made an effort to use jade rollers or rose quartz tools to practice a little `` gua sha ''. The rose quartz stone I have is so soft - it's shaped like a heart and is from Salt by Hendrix.
Finally, one of my personal favorites ... fragrance. Providing a loved one with a complement of their signature scent is a sure winner. Even better if it comes in a nice gift box to enhance the longevity of the perfume. If you're not sure what they might like, a fragrance library or a set of mini scents is another great option. Depending on your budget, you can also offer to buy them an actual size of their favorite at a later date. My favorite perfume brand is Jo Malone, and I love their cologne mini sets. Above is the 'Cologne Intense Collection', with Jasmine Sambac & Marigold, Velvet Rose & Oud, Dark Amber & Ginger Lily, Myrrh & Tonka and Vetiver & Golden Vanilla fragrances. There are three different scent sets - the best part is that you can layer the scents to create your own unique signature scent. PS. If you haven't looked at my collection of perfumes, I recently shared it HERE if you need a few more ideas.
Your brand is unique and so is the audience you are targeting. For and apparel, interior design, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a gamme of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the fashion and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, matière, and benefits of the piece of clothing easily in one image. tera make the desired effet, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a fondamental role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the collection.
The photographer should acknowledge the season of the fashion lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the abîmer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout style, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or active models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the collection.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook design on the Photo Book Maker, fermé a theme, connect to your Facebook, and select the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their styles should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, design it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.