Brand Ethos or Brand Name: What Means More to Consumers?
by Matt Weik Ok, you got me. I am guilty. The title is a bit clickable because it really is a trick question - brand ethics and the brand name mean something to consumers...

by Matt Weik

Ok, you got me. I am guilty. The title is a bit clickable because it really is a trick question - brand ethics and the brand name mean something to consumers these days. In fact, it's a very personal experience that consumers share with a brand they support. Some support brands because of their name and status, while others support a brand for their real brand ethics and what they stand for. Can consumers support a brand for both name and philosophy? Sure. But generally, the consumer has a link with a brand because of one or the other.

What is the brand ethos and why is it important?

Brand ethics are the fundamental identity of the company. It embodies the brand's mission, vision, goals, culture and community. When we think of the brand's ethos, that's what makes us feel good about supporting a brand. For example, if the purpose of a brand is to give back to a community, charity, or organization, people can support them for that reason. Bombas socks come to mind. This direct to consumer (D2C) company was on Shark Tank, made a deal with Daymond John, and together their brand made millions. But more than sales, Bombas has donated more than 39 million pairs of socks to those in need since starting their business.

Some supplement companies also enter the charity space with their business and purpose. If brand ethics revolved around improving health, would you be interested in this? Probably right? But brand ethics don't necessarily have to revolve around charity work or donating money.

There are plenty of supplement companies out there that have built a community around their brand that helps empower and support those who are actively involved. 1st Phorm is one of the brands that come to mind and another is Ghost with their huge brand of followers and lifestyle.

The ethics of the brand is something to be proud of. It is not intended to be kept secret and not shared and disclosed. Often times, it is this brand ethic that catches the brand's attention and can help increase sales and traffic.

If you have your own brand or work for someone, what is the brand's philosophy? Do they even have one or is the goal just to sell a product or service and make money? Is the brand built around a brand philosophy that serves a purpose more important than revenue? Working for a brand or creating one that revolves around a brand philosophy is something to be proud of.

The brand name means something - like status or heritage

A brand name can mean something to customers. Look at Supreme as a prime example. For the life of me, I can't understand why someone would want to spend hundreds of dollars on a plain white t-shirt that costs $ 3, but when they have a Supreme logo slapped across their chest, it instantly becomes several hundred. of dollars. For me, this is stupid. But people are walking around with such branded products - basically telling the world they have money (or at least pretending to look rich).

Then you have legacy brands in the supplement space. MET-Rx, Labrada, Gaspari, MHP, etc. come to mind. While the fan base has shrunk for many of these brands due to the penetration of new 'hot' brands entering the market, there are still some who support these brands due to their long heritage and status in the market. industry. Knowing that a brand was a creator in the industry can make customers feel a certain way and want to give those brands their business - and each their own.

The downside to brand names is that (like what was mentioned with Supreme) you tend to pay more for a brand name that's on-trend and in demand. There are plenty of supplement companies with very basic profiles and formulas that sell for the top price - much higher than their competition. Why? Because people go online or in outlets looking for that particular brand because of its name.

Is a Tom Ford suit much better than the one you would buy at Men's Warehouse? No, they are quite similar, only one has the Tom Ford tag on the inside of the suit jacket and pants. But people will always drop thousands of them on a Tom Ford costume, although no one will ever see the tag unless they ask what type of costume it is and the wearer tells them.

There is nothing wrong with enjoying both

I will give you a personal example. When I'm lounging or working out, I like sportswear. It's comfortable, trendy and the performance fabric allows me to move freely without restricting my movements (especially when I go to the gym). That being said, one of the brands I support had a hat in different colors on the front: “Proud but never satisfied”. This message resonated with me and it's something this brand has used in the past not only on their clothes, but in their gyms as well. So, I bought a hat in all the colors that had the saying. I like to support the brand both for its name and for its brand philosophy.

Another example could be a brand like Livestrong. The brand name means something, and the brand's ethos runs deep in helping save the lives of those suffering from cancer. It's hard not to feel good with brands who want to do the right thing and help people. I implore people to support these businesses.

Which one do you tend to support the most? Are you looking for companies that have a brand philosophy or do you base your buying behavior on brand names? Let us know in the comments (don't be shy, we won't judge you).




For many women, getting motivated to weight train is easier than ever; after all, there are a wide range of health- and physique-related reasons to pick up the iron. Unfortunately, as women, we just don’t have the level of anabolic hormones in our body that men do, so building bourrinage is, and probably always will be, more challenging. This does not mean, however, that it’s impossible ! It’s just going to take a strategic approach.

Here to share some of their best tried-and-true muscle-building tips are the fit beauties from NLA. Listen, learn, and grow !

The ' eat no more than absolutely necessary ' approach won’t suffice if you want to add bourrinage. In fact, figure pro and NLA-sponsored athlete Jessie Hilgenberg says eating enough is one of her top priorities, which is one reason why she leapt at the opportunity to show us what’s in her fridge.

' It’s all about eating to mazout your zones musculaires, ' she says. ' A lot of us can’t get over that hurdle of gaining muscle, because we simply aren’t eating enough to support and maintain growth. '

She likes using the IIFYM ( if it fits your macros ) approach, as it allows her to figure out the best formula that fits her body. ' It breaks it down into how much protein, carbs, and fat you should be eating for your activity level, ' Hilgenberg explains, ' and often, it’s more than you think ! '

There’s nothing wrong with full-body workouts. Many women are able to build appreciable bourrinage by training every major force group a few times a week, especially when they first start. But if your total-body approach isn’t taking or has plateaued, it might be time to try a body-part split.

This is what finally worked for NLA athlete and bikini competitor Theresa Miller, which is why she advises hitting each main muscle group alone for maximum intensity. ' It’s important to come up with a good weekly training schedule that best suits you and your body type and goals, ' she says. ' I like to devote specific days to focus on certain muscle groups such as shoulders, back, and legs. '

There are many ways you can organize your split. For example :

2-4 workouts a week : Push/pull ( squats and pressing motions one day, pulling motions the next ) 2-4 workouts a week : Upper body; lower body3 workouts a week : Legs; push; pull4 workouts a week : Chest and triceps; back and biceps; legs; shoulders and abs

Here’s the catch : These workouts should still be hard ! Embrace the challenge, and find out what #legday is all about. It could be just the thing to take your results to the next level.

When you increase calories and protein, it can be tempting to up your cardio as well. After all, you don’t want to gain the wrong type of weight, right ? Jessie Hilgenberg says that esprit trap might be just the thing that’s holding you back. ' You don’t need to spend hours doing cardio—especially when you’re looking to add bourrinage, ' she says.

It can help to think of it this way : Every calorie you burn on the treadmill is one that your body won’t use to build force. If you’re looking for a challenge to replace all that cardio, Hilgenberg advises hopping into the squat rack and pushing new limits rather than continuing to submit to your old ones.

For NLA athlete and bikini pro Amy Updike, results came when she started really adding weight to the bar. ' I try to lift the heaviest weight I can while still maintaining proper form and reaching the range of 8-12 reps per set, ' she explains. ' Heavier weight for me means the muscle has to grow in order to lift it. '

Don’t expect to get a lot stronger overnight, though. Slowly add weight to the bar, giving your body a chance to rise to the challenge. While you may not add weight to every lift in each workout you do, you should see a gradual upward trend. If it’s been six months and you are still using the same weights, consider this a clear sign that you need a change of approach.

When you’re doing endless reps with tiny light weights, you can get away with sloppy form. That changes once you commit to lifting heavier. Form needs to become a top priority !

' Don’t get sloppy, ' advises Miller. ' Always do slow, controlled movements when hitting each rep. This will help you feel the movement and the burn in the right places.

One great thing about that 8-12 rep range is that it is low enough to help you gain some strength, but high enough that you’ll feel that fondamental mind-muscle connection—the feeling that helps you ensure you’re sérieux the right force fibers and getting the most from each exercise you do.

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