You’re working hard on building your audience. You’re ready to get even more focused and launch a website for your business… But you’re overwhelmed and don’t know where to start.
It’s no surprise. A full-blown website build and launch can take 8 weeks or longer and it can be an expensive project, starting at a minimum of $2,000.
Want a better way to launch a successful website? You’re in the right place. In this guide, I’ll dive into what a one-page website can do for you and your business, including examples, benefits, and tips to get you started.
What is a one-page website?
A one-page website, also known as a single-page website, is a website that only consists of one page. This type of website doesn’t have any internal links a visitor can click through, but it will typically feature relevant external links.
This means that, unlike a standard website, a one-page website usually won’t have:
- A contact page
- An about page
- A dedicated shop page
- A navigation bar at the top or the bottom of the website
Think of it this way: what would be separate pages on a typical website becomes sections on a one-page website. A visitor can quickly get to them by scrolling down the page.
Some single-page websites have a navigation bar, but the links on it don’t lead to other pages because there are none. Instead, clicking on each navigation link automatically scrolls down the page and takes the visitor to the relevant section within the same page.
How is a one-page website different from a landing page?
Landing pages are also single pages with no internal links. Are one-page websites then synonymous to landing pages?
Not quite—here’s why.
Landing pages have a single focus: they aim to get the visitor to act on a clear and obvious call to action. That call to action correlates with that landing page’s title and entire content. There’s nothing to distract from that CTA—not even links.
The one action means that if the visitor resonates with the message on the landing page, it’s really easy for them to take that action.
The single focus of your landing page could be:
One-page websites can also have a call to action, but unlike with landing pages, it’s not their single goal.
For example, an online video coach may have an overarching website goal of selling her online masterclass. But other than that, she can also mention and link to:
- Her recent press appearances
- A free checklist download
- Pieces from her client portfolio
- Her Instagram profile and YouTube channel
Even though these links may seem to distract from the ultimate goal of selling a masterclass, they actually nudge the reader closer to it. Press, free content, and a strong portfolio help this hypothetical creator build trust with the visitor before they’re ready to buy.
That’s exactly what John Taylor Tucker, a YouTube creator, did with his one-page website. He wants his visitors to visit his Instagram profile, YouTube channel, and to contact him, but that’s not all he shares. He also links to his most popular projects, embeds his best videos, and features photos of his work.
Why landing pages can be used as one-page websites
There’s a middle point between landing pages and one-page websites: you can turn your landing page into a one-page website.
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Just like you can make a standard landing page as short or as long as necessary to nudge your visitor towards the CTA, you can also add hyper-relevant links, resources, and trust signals like press mentions and testimonials.
That’s exactly what The Rainbow Files project did with their landing page. The main CTA is obvious, but there’s much more to the page than that. The copy goes deeper into the why behind the mockups that celebrate diversity. There’s also:
- A contact email address
- An external link that explains the basics of PSD mockups
- Links to a design consultancy and a LinkedIn profile
- Plenty of visuals
Your version can be richer with details or more simplistic and text-based. Here’s an example of a freelance writer one-page website, built completely in ConvertKit’s landing page builder using a template:
The takeaway? You can start building your one-page website with as little as a landing page template.
In fact, you can create a one-page website with a ConvertKit landing page template in just a few minutes. All you need to do is choose your template, add some imagery, change the colors, write your copy and you’re live. No coding necessary!
5 benefits of a one-page website for selling your products or services
Single-page websites aren’t just a fad. If you choose to take this route, you can make a massive impact on your platform, audience, and business because a one-page website brings results. Here’s how:
One page websites are hyper-specific to your audience
Do you feel that having just one page on your website reduces your chances of getting traction, readers, subscribers, and ultimately paying customers?
Good news: it’s quite the opposite. Boiling your message down to a single page will bring clarity to your online presence. It also puts your target audience front and center and shortens the time between when a visitor first arrives to your website and the moment they know they’re in the right place.
You’ll also reduce the chances for overchoice, also known as choice overload, in which people have a difficult time making a decision when they’re faced with too many options. There won’t be too many options because you’ll only feature what’s most relevant and valuable to your visitor.
One page websites are simple, clean, and uncluttered
One page websites erase clutter. They’re structured as a story with a beginning, a middle, and an ending. You’re the storyteller.
Your visitor won’t have to choose their own adventure—they simply follow the storyline. They’ll get maximum value because they won’t have to jump from page to page to find it. There’s no room for less important details that distract the user.
One-page websites are simple and aesthetically pleasing, which also makes them great for mobile viewing. That’s huge, considering the average media use on smartphones in the US is 203 minutes per day.
One page websites are engaging and convert well
The above two benefits combined make up the third one: high engagement and conversions.
One-page websites bring instant value. Any visitor that isn’t the target audience quickly leaves, while your ideal readers don’t need to look far to find resources they need. You’re speaking directly to them.
Need proof? Check out Rigbooks, an online bookkeeping platform for truckers. Prior to moving to a one-page website, they marketed their business in a typical software fashion: tour, pricing, FAQ, blog, and more, all on their own separate pages.
After moving everything to a single page and stripping the website down to the key message, their conversions quadrupled. On the page, you’ll find all the essential elements of a great one-page website: the exact words their audience uses to describe their pain points, answers to key questions, customer testimonials, and a strong call to action for a free trial.
One page websites let you launch your products and services quickly
You’ve been working hard on building trust with your audience on other platforms like Instagram or YouTube. Your audience knows exactly what you’re about—they know you can solve their pain points and challenges.
In other words, you’re ready to launch these solutions, but you feel you need a long, fancy product page. Luckily, you don’t! You’ve already shared everything they need to know through your emails, YouTube videos, Instagram stories, and more.
The next step? Direct your supporters to a place where they can buy from you.
Where? You’ve guessed it—your one-page website. Dedicate a section of it to your products, such as online courses and digital downloads. Then, connect these product links to platforms like Teachable or Shopify to sell them—no product page needed.
One page websites are easy to maintain
When you need to update your one-page website, you can do it quickly and you can be sure there are no pages you forgot to update.
Here are some website updates you may have to do regularly:
- Product or service pricing
- Next client opening
- Most recent testimonials
- New headshots or product photographs
Instead of having to update your homepage, about page, services page, and portfolio, you only need to look after a single page. It will leave you with more time to create content and products your audience is looking for.
7 one-page website best practices (and examples to inspire you!)
Ready to create your own single-page website? Here are some best practices to consider. Pick those you resonate with the most and use these examples to take action!
Make your current website goal obvious
What is your current intention around building your audience or generating income? Make this promptly visible at the top of your website. As you build value for your followers and subscribers on other platforms, they’ll know what to do as soon as they land on your website.
Promote your best work to build reputation and trust
One of the best ways to position yourself as a reputable creator is to put your best work front and center. You can use your one-page website to promote your articles, videos, podcasts, graphics, live talks, social media campaigns, and other work that speaks to your expertise.
Instead of just sharing links or graphics, feel free to add short summaries, results you’ve achieved, fun facts, and relevant testimonials from clients or customers to complete your visitor’s experience.
Match sections and their order to your story and your audience
Some websites let the visitor choose their own adventure. That’s not the case with one-page websites—you build your visitor’s journey for them.
Map out your key sections and ensure you’re covering all bases. Keep in mind that each section should build upon the previous one. For example, a call to action to schedule a discovery call makes sense after a section about services you offer.
Get inspired by your main areas of work such as product or service categories, topics you talk about on your other channels, and specifics from your industry. Here are some sample sections for different types of creators:
- Musician: short bio, upcoming events, where to listen (links to Spotify, YouTube, etc.), selected album reviews, contact details, email subscription form
- Business coach and author: short bio, selected client logos, details of coaching services and questionnaire, upcoming speaking events, latest YouTube video, email subscription form, latest from Instagram
- Freelance designer: short introduction, most recent project, short bio, selected client logos, list of awards won, project booking form
Send your visitors to various resources
Which resources can you share based on your overarching website goal? Which micro-goals can you set to support it?
Consider sharing articles you were featured in, podcasts you appeared on, your social media accounts, video testimonials, and other useful links for this purpose. You can set a separate, smaller goal for each section to track alongside your big goal like product sales or service bookings.
For example, Kenny Stills promotes media mentions on his website to help bring attention to his activism work.
Feature a strong bio
Add an About section that speaks to your experience and knowledge. It doesn’t need to be long—even a single paragraph can be enough. Write your bio with phrases and words your ideal reader would use to describe what you’re good at.
Your bio can mention your years of experience, past customers or clients, results you’ve generated, and types of work that fire you up the most.
You can also use your bio to outline the process of working with you, buying from you, or subscribing to your email list.
Some questions you can use to guide you:
- What steps are involved?
- What is their timeline?
- What can the reader expect?
- What tools or frameworks do you use to make the results happen?
Your website and your business all come down to you. You’re their core. Yes, your content and your products match your audience’s needs, but they need to trust you first in order to trust your offers.
Getting real and raw with your audience is a great way to go. Talk about not only what you do and how you can help them, but also about your beginnings, values, causes you support, the way you spend your days and what you do for fun.
By getting personal, you’ll build the ‘know, like, and trust’ factor in the long run.
Set clear objectives and expectations around contacting you
If your main goal is to get visitors to contact you, get explicit about why you want them to contact you, as well as what to expect once they do. By doing this, you’ll make sure you only hear from ideal customers, clients, and collaborators, and you’ll make the process enjoyable for you and for them.
Consider these questions when writing your contact section:
- How do you want to engage with people that contact you? Think paid projects, content collaboration, free mentoring, etc.
- Which channels are you available through? Email only, phone calls, something else?
- How soon can you get back to contact requests?
Create your one-page website in ConvertKit for free
Now you know—you don’t need a 20-page website to launch your business and earn an income doing what you love. You can start with a simple one-page website that you can build with ConvertKit’s landing pages.
Ready to get your single-page website ready for your audience? Check out the landing page template library and pick a template that gives you the space you need. You can build your page without coding and completely free.
The biggest problem founders and small owners have is that they’re experts in their field and novices in what it really takes to effectively run a business. That’s what usually trips them up, sooner or later.
Don’t let that happen to you. Admit that you don’t know what you don’t know about business, starting with these 15 tips guaranteed to help keep you and your company out of hot water. Some are straightforward, others are counterintuitive, but they’re all true. And some day they’ll save your butt.
Always make sure there is and will be enough cash in the bank. Period. The most common business-failure mode, hands down, is running out of cash. If you know you’ve got a cash flow or liquidity problem coming up, fix it now. You can’t fire bad employees fast enough. You just can’t. Just make sure you know they’re the problem, not you ( see next tip ).
The problem is probably you. When I was a young directeur, my company sent us all to a week of quality training where the most important concept we learned was that 90 percent of all problems are management problems. When things aren’t going well, the first place to look for answers is in the mirror.
Take care of your stars. This goes for every company, big and small. The cost of losing a vedette employee is enormous, yet business précurseurs rarely take the time to ensure their top performers are properly motivated, challenged, and compensated. Your people are not your kids, your personal assistants, or your shrink. If you use and abuse them that way, you will come to regret it. Capiche ?
Learn to say ' yes ' and ' no ' a lot. The two most important words owners and founders have at their disposal are “yes” and “no. ” Learn to say them a lot. And that means being decisive. The most important reason to focus – to be clear on what your company does – is to be clear on all the things it doesn’t do.
It boggles my mind how little most fondateurs value their customers when, not only are their feedback and input among the most critical information they will ever learn, but their repeat is the easiest business to get. Learn two words : meritocracy and nepotism. The first is how you run an organization – by recognizing, rewarding, and compensating based solely on ability and achievement. The deuxième is how you don’t run an organization – by playing préférés and being biased.
Know when and when not to be translucide. Transparency is as detrimental at some times as it is beneficial at others. There are times to share openly and times to zip it. You need to know when and with whom to do one versus the other. It comes with experience.
Trust your gut. This phrase is often repeated but rarely understood. It means that your own instincts are an extremely valuable decision-making tool. Too often we end up saying in retrospect and with regret, “Damn, I knew that was a bad idea. ” But the key is to know how to access your instincts. Just sit, be quiet, and listen to yourself.
Protect and defend your intellectual property. Most of you don’t know the difference between a copyright, trademark, trade secret, and patent. That’s not acceptable. If you don’t protect and defend your IP, you will lose your only competitive advantage.
Learn to read and write effective agreements. You know the expression “good fences make good neighbors ? ” It’s the same in . The more effective your agreements are, the better your business relationships will be.
Far too many entrepreneurs run their like an extension of their personal finances. Bad idea. Very bad idea. Construct the right entity and keep it separate from your personal life. Know your finances inside and out. If you don’t know your revenues, expenses, capital requirements, profits ( gross and net ), debt, cash flow, and effective tax rate – among other things – you’re asking for trouble. Big dysfonctionnement.
You don’t know what you don’t know. Humility is a powerful trait for précurseurs, and that goes for new owners, veteran CEOs of Fortune 500 companies, and everyone in between. More times than not, you will come to regret thinking you knew all the answers. Behind every failed company are dysfunctional, delusional, or incompetent business leaders. The irony is, none of them had the slightest idea that was true at the time. Even sadder, most of them still don’t. Don’t end up like one of them.
For every success you have in growing your market share, another or other businesses will inevitably lose ground. Here are 11 quick and easy tips to gain a competitive advantage over your rivals and insulate yourself from the threat of new entrants in the market.
Of course, we all want to spark growth and increase revenue. But the way you do this in a sustainable way is to focus instead on the building of a loyal database of avid fans. Content digital, paired with optimized website forms and intelligent courier automation follow-up is critical to success. This approach builds trust by giving away free value before asking for someone’s hard-earned money. Not an spécialiste in creating optimized lead generation pages on a website ? No worries, use a trusted tool like Leadpages to make it happen.
Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product ( unless you run Starbucks or Adidas ! ) Don’t list all the benefits your product brings. Focus on the solutions. Explain to the customer in simple, straightforward terms how or why your product can help them or assist in the attainment of their goals. Consider FedEx’s iconic slogan : When it absolutely, positively has to be there overnight. This was a clear example of addressing widely-spread anxiety about the reliability of delivery services. Run through some market research to profile your target customer. How does your product or service – and your delivery and and price point – solve other people’s problems and make their lives easier or more pleasurable ?
Dropping prices doesn’t necessarily raise sales, for instance ( though it will definitely squeeze margins ). If you place yourself as a de haute gamme brand, then your customers aren’t necessarily value-driven in the first place, and cutting prices could even tarnish your brand. Consider this case study from Robert Cialdini’s seminal book ‘Influence : The Psychology of Persuasion’ : a jeweller sold out of turquoise jewelry after accidentally doubling, instead of halving, the price. The inflated price tag lent the product an unwarranted cachet ! If you are a premium brand, there are ways to optimize your pricing without lowering prices. For example, offer the quality-conscious customer an ‘exclusive’ benefit that your rivals do not or cannot provide. If you are at the value-driven end of the market, on the other hand, don’t assume slashing prices means incurring a loss. Low pricing can help you rapidly onboard a heap of new customers who may also buy other items in your site and return again. Context also counts for a lot with pricing. The best way to sell a $5, 000 watch, for instance, could be by putting it next to a $10, 000 watch. Think strategically when it comes to deciding any price point.
Yes, it sounds obvious, but it’s so very important ! Whether consciously or not, people are more likely to buy a product if they like the sales assistant who’s attending to them. While the employee’s personality obviously has no bearing on the price or your product’s ability to serve their needs is irrelevant. Friendly customer-facing staff will always attract more sales. Be rigorous in hiring people who are genuinely cheerful, friendly and outgoing. Make sure your training program teaches them to adopt a consistently friendly approach that puts customers at ease and feel like a priority.
Say you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time approaches… why not close up an hour later ? While this may cause disgruntlement among équipe, solve this venant by getting creative with rosters. Monitor customer footfall throughout the day and week to identify your busiest periods, and staff people accordingly. You can also reduce headcount during quieter periods to offset the higher costs and longer sérieux hours created by your extended opening hours. It’s a win-win !
Even in the web age, some customers will always prefer to contact you by phone rather than email or Facebook. While many online companies with tight margins eschew manned phone lines altogether, it’s worth giving customers the option of having a voice-to-voice conversation with your brand. By all means, slash the time and cost spent responding to queries by funnelling customers to standardized, pre-existing responses on your webpage ( i. e., FAQs ). But if their query isn’t listed in the drop-down menu of FAQs, then don’t make them click more than once more to find your phone number. Put it front and center on your web page, particularly if you’re a retail offering. ‘Live chat’ bots are an inexpensive way of offering real-time communication, too.
Why not give your happy customers a voucher with their purchase to redeem on your products and services ? If they love what you do already, they’re only going to love you more for this. It’s good for you because : It guarantees they will return to your store again. People hate to waste freebies ! When they return to your store to redeem their voucher, they may buy other items, too. If your operates online, then the freebie could be strategically timed to coincide with a special sale. Oh, and guess what ? Chances are customers who have received vouchers or freebies won’t stay quiet about it either, so you could enjoy some positive buzz on social media.
Local businesses can arguably connect with their unique communities with much greater authority than any global chain. A local retailer, hair mobilier or gardening company can sponsor a kid’s sports team and offer deep discounts for OAPs at the same time. Some cinemas feature special ‘sensory’ screenings where parents can bring kids with autism ( who would normally be overwhelmed by busy, noisy environments ) to enjoy a movie in a relaxed, stress-free atmosphere. This reflects well on them and also guarantees them a loyal customer niche. Whatever you choose to do to support your community, make sure it authentically fits with your brand offering and journey to date.
Social media is a great medium through which to build a solid relationship with customers – just don’t forget what ‘social’ actually means ! Soul-less corporate shop-talk won’t work on Twitter. Try to give your brand some ‘personality’ when you write updates or posts. This can bring its own risks, bien sûr. But if you get it right, the benefits can be très grande. Develop a tone of voice that aligns well with your brand identity. Seek to inform, help, entertain or amuse. And most importantly – given the dire PR consequences – don’t patronize, try too hard to be funny, or tweet after a few alcoholic drinks !
Sometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple revenue streams do spread your risk : if one falters, others can take up the slack. Nevertheless, consumers often associate ‘specialists’ with higher quality products or services than generalists. And with good reason, too : specialists typically invest all their resources into perfecting a single product or service. So what should you specialize in ? to state the obvious, it should be something in which you excel. You could also pick something with rising or recession-proof demand which is resilient to technological change in which you possess a competitive advantage over your rivals or where there’s an obvious gap in your local market. Own it, whatever you do.
Don’t ever get too satisfied with your . You can always improve – and improve you must ! Don’t get me wrong : without the odd moment of smug satisfaction, what’s the point ? Do relish in the successful launch of a game-changing product or take pleasure in positive customer feedback. But don’t let your customers hear you banging on about it time after time ! Be alert to the common element that has led to the downfall of countless hitherto thriving brands : complacency. Imaginative, nimble and innovative start-ups often do better than big market leaders that just got lazy. You may be the disruptive innovator today, but tomorrow you could be the complacent market leader with a tired model. So try to be humble and always strive to improve. Seek inspiration from other entrepreneurs, from books and from seminars. The moment you think ‘mission accomplished’ is the same moment you become vulnerable to being usurped.
There are lots of ways in which you can improve your business, and not all of them are complicated ! Try out the above business tips or integrate them with your existing strategies, and let me know how you go in the comments below. Guest Author : Faye Ferris is responsible for the day-to-day management of the Dynamis APAC Pty Ltd offices in Sydney. She develops the DYNAMIS durable of brands and their expansion into the Asia Pacific region as well as BusinessesForSale. com, FranchiseSales. com and PropertySales. com. If you have an interest in partnering up with Faye or advertising on any of these websites in the APAC territories, please do not hesitate to contact her on faye@businessesforsale. com.