We are entering strange new territory.
Schools are closing, workers are self-isolating - and some unfortunate businesses are already reeling from a massive drop in demand.
And if you're running a small business that's not used to working remotely, suddenly you might need to plan quickly to prepare.
So we've put together some remote working tips to help you prepare your teams for a new arrangement - from the essential free apps you need to stay in touch, to the right kind of mindset that can help your employees to. find long-haul.
Let's start with a simple:
Set expectations (on both sides!)
If you've never had to manage your business remotely, there is bound to be a little confusion at the start.
So, to tackle this at an early stage, have an honest and open discussion with your team about what everyone should expect.
This could mean talking about:
• What parts of their work can realistically be done at home?
• When (and how) your teams should expect updates from you
• How (and how often) you will organize team meetings
• What if your staff needs to be available all the time - or just at certain peak times.
Remember that expectations come from both sides. So the sooner you start listening to your staff, the sooner you can set them up with a fluid and productive work arrangement.
Give them time to practice with their new apps
These days, working from home has never been easier. And even if you're just starting out completely unprepared, you can easily access some top-notch free communication apps, such as:
• And Workplace by Facebook.
All of these apps are intuitive and easy to use. But that doesn't mean your teams have to jump right into using them on important calls the first time.
So, once you've chosen an app for your team, start an internal meeting or occasional video conference and let people sort out issues in a safe setting.
As a bonus, this first meeting might be the perfect time to have an open discussion about your telecommuting expectations!
Keep them happy and healthy
For some people, working from home feels like a dream come true.
But in the long run, this comes with its own issues - and it's important to let your teams know how to take care of their physical and mental well-being.
Applications like Moment on screen or Pause timer can help your teams remember to take appropriate breaks. And you can even dedicate different areas of your collaboration software to socialize and relax - like an ongoing video conference where people can come in and out to chat and stay in touch with colleagues.
But besides giving information and encouragement to your teams, there is another easy way to help keep your teams happy, healthy and fully productive:
Be flexible (and respect their limits)
These are unusual times.
Schools can be closed, shops and utilities can be downsized or closed completely - and that means a huge disruption in the daily lives of your staff.
They may need to do essential groceries or shop at special times. And they could suddenly be stuck with unexpected babysitting duties.
So if you want to get the best results from your staff over a long period of remote work, you need to do what you can to make their lives more manageable.
You wouldn't call an employee at 9 p.m. under normal circumstances (we hope!).
You wouldn't spend all day checking them either. You wouldn't expect someone to work after 5 p.m. unless it was an emergency - and you wouldn't expect them to work on their lunch break every day.
So, if you ever get frustrated that your teams aren't performing flawlessly, just remember this:
You are fortunate to have a business where remote working is an option.
And if you can give your staff the right tools and the right mindset, you'll be able to keep them happy and productive for as long as it takes to get things back to normal.
Good luck and stay safe!
Dean Williams is a Design and Marketing Blogger working for Print-Print Limited, promoting businesses and building brands through quality print marketing. If you are interested in promoting small business, please contact us firstname.lastname@example.org
Your brand is unique and so is the audience you are targeting. For fashion and apparel, interior design, beauty, and other similar industries, a lookbook should be created as a high-end representation of what your business is offering. Lookbooks are a great visualization tool for showing off your brand, building a crowd of loyal ambassadors, and generating excitement for your upcoming spring or fall product line.
What is a Lookbook ? Firstly, it’s important we define what a lookbook actually is. According to Wikipedia : A lookbook is a gamme of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will ' model ' fashionable styles for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
While this definition mainly focuses on the and apparel industry, it can be applied to all other industries creating seasonal product lines. No matter the industry, lookbooks generally have a consistent ' look ' to them. Unlike a catalog that displays pricing and generally contains a more complete display of all available products, lookbooks are more artistic and selective. They contain grande, high-quality photographs with minimal text that reinforce the brand and vibe of the product line. Refer to the chart below for the main differences between lookbook and catalog printing.
Professional photography is a must for lookbooks. Each product photo should be modeled in a way that shows its functionality or appeal to the potential customer. For example, an apparel lookbook should be able to reveal the fit, texture, and benefits of the piece of clothing easily in one image. tera make the desired impact, the lighting and photography equipment used by professional photographers will be necessary. Cell phone photos will likely not cut it for a lookbook.
You should also note the word “model” in the Wikipedia definition above as lookbooks should go beyond standard boring product imagery and really expel excitement in the product. This is where photography will play a crucial role in producing a quality lookbook. Think large photos with empowering subjects. Think of your lookbook as someone’s actual daily life and create those lifestyle shots that make a connection. For this reason, it’s important to find a model that mirrors the same qualities of the collection.
The photographer should acknowledge the season of the fashion lookbook as well. As lookbooks go, they are usually focused on either winter, spring, summer or fall collections. Engaging with the seasonality of the clothing will make it easier for the end-user to relate to the product, which leads to more sales. If you’re a small brand or limited on budget, spending dollars for a talented photographer will be worth it !
It’s important that your brand is well represented in the lookbook as well. Your logo should be seen in several of the images on the clothing or product. It should be subtle and not overwhelming when using the logo within the pages. However, at the beginning or end of the lookbook it is recommended that the brand be prominent. Adding your logo or mission statement in the front of the book can help set the stage as the altérer flips through the pages. Your brand should be positively reinforced through the professionalism of the photographs, layout style, and products themselves.
Most lookbooks are a standard 8. 5x11 which makes it easy to portray standing or réactive models. The photos should take up most of the page with the text out of the way. Don’t be afraid to keep it SIMPLE. The product you are selling is the most important element on the page and should attract the whole attention of the reader. Placing a model photo on the left side page complemented by close-ups of the clothing is a great way to display the gamme.
With our free photo book maker, designing your lookbook is extremely easy ! Once you have your images, all you have to do is upload them and drag and drop them into premade photo layout templates ! Or, to knock out two birds with one stone, you can : 1. Upload your lookbook images into a Facebook photo album for some easy social media advertising. 2. Start a Lookbook design on the Photo Book Maker, select a theme, connect to your Facebook, and select the lookbook photos ! These will be placed into the theme’s layout, and your Lookbook will be done in minutes !
Once your lookbook is designed and it’s time to order, there are more things to consider before placing your order. Below we have listed our recommended product specifications for lookbooks : Binding : Perfect BoundPerfect binding is the ideal option for lookbooks because they are our most professional binding option. Not only do they appear crisp and professional, you can print on the spine ! This means that you can add the product line name, season, and year to the spine for easy book shelf navigation. We also offer saddle stitch, spiral, and wire-o bound books if perfect binding doesn’t seem like the right fit for you.
Lookbooks should have a cohesive look. The selection of models and their looks should be aligned with what the brand wants to communicate their target group. When choosing the theme for the lookbook, style it around the emotions and vibe that the client wants to convey.
With clothing line photos, focus on how the person wearing the clothes will appear and the quality and details on the clothing. Full body shots will let potential customers visualize how they’ll look wearing the clothes. And to emphasize the details and quality of the products, you can take images that are up-close using tight focal lengths like 50mm, 85mm, or even 100mm.