Reactions to Sainsbury’s Christmas Ad Prove UK Racism Exists
In mid-November, we sit down breathlessly as we predict which of our most beloved retailers will have the ability to move us to tears in their 60-second take on what Christmas means to them. Like their popular festive advertisements tugging our ropes with an amalgam of nostalgia and animated animals, the Christmas dinner at the […]

In mid-November, we sit down breathlessly as we predict which of our most beloved retailers will have the ability to move us to tears in their 60-second take on what Christmas means to them. Like their popular festive advertisements tugging our ropes with an amalgam of nostalgia and animated animals, the Christmas dinner at the center of the Sainsbury's 2020 commercial has left an alarming taste in people's mouths. Unfortunately, this wasn't due to the addition of Brussels sprouts, but the simple fact that the family was just black.

In a wave of racist tweets, people threatened to boycott Sainsbury's, deeming the ad "shameful, disgusting, shocking" and "absolutely disgusting" because the black actors were chosen to have a seemingly relatable Christmas experience. Frankly, no black or POC person needed to see any comments or tweets to validate their inherently racist experiences, but the proof is in the (Christmas) pudding, and perhaps the bittersweet glow of silver is. that these vicious online comments now act as proof of when to proclaim ignorant that there is no race issue in UK.

For the British black community, this has been one of the most trying and emotionally trying years. As we gazed across the pond as innocent people who looked like us were slaughtered in broad daylight or in the presumed sanctity of their own home, the reverberations of an apparent awakening allowed us to finally discuss our own experiences with racism in a country that often refuses to accept its own history. The stoic 'stiff upper lip' stereotype and 'I'll just blow the kettle' mentality brought us here, as it's much easier to sip on a freshly brewed cup of tea than to be faced with the truth. barbarian surrounding the path of the supposed greatness of Great Britain.

Due to the overwhelming gaps in British history in the British curriculum, the emphasis is more on memorizing the marital status of Henry VIII than on the significant contribution of blacks to this country. Although Dr Shola Mos-Shogbamimu said on This morning that "it is not the job of blacks and ethnic minorities to educate whites about racism perpetuated by whites" when education can begin at home, erasing black history in the education system itself fails black people. Compulsory history education ends at age 14, and according to data collected by Impact of the mission, less than 10 percent of students who continue to study history for their GCSE learn about the role of slavery in Britain's Industrial Revolution. That's not to say black people weren't present in the UK before British colonial rule, but imperial rule is at the heart of why the UK has a rich and diverse multicultural makeup.

Despite several campaigns and petitions launched to include British black history in the program, the requests have been met with silence. The unwavering reluctance to recognize the truth of the British Empire is fatally damaging as the repercussions are being felt today. This constant and conscious blackout of black history is the same education system that teaches our prime ministers, deputies, police officers and countless other positions of power. Boris Johnson himself wrote in his Telegraph room that "we must approach the present, not attempt to rewrite the past". No one calls to rewrite the past, but we must approach it to fully understand the present. If to some extent racism is bred from ignorance, how can whites empathize with POC if they are seemingly unaware that the UK's current power and wealth is the a direct result of the rape, murder, looting, destruction and destabilization it has inflicted on the world for centuries? Ignoring the facts does not lessen the shame - it makes it worse.

More often than not, the portrayal of current anti-black racism is through the prism of America, but the experience of black Britons is nuanced. It's not the constant police brutality we see so often in the United States (although our police system has blood on its hands too); it is a more subtle violence and a passive aggression that boils in the womb of society and spills over more explicitly when it reaches its capacity. On one end of the racist spectrum, these are the 24,000 complaints filed with the Ofcom broadcast watchdog after Dance inspired by Diversity's BLM routine and tweets about black families on Christmas commercials. On the other hand, it is the disturbing statistic that in 2019/2020, racially motivated hate crimes increased by 6% to 76,000 reported cases, even during a government-induced lockdown, which Home office have said is most likely related to Black Lives Matter events.

"Why choose a black family instead of a simple family?" was one of those tweet that expresses the relentless reduction and depreciation of black people in this country. We can finally have a piece of media representation, but the systems are not for us - they never were. This is why more than 75% of blacks in the UK do not believe their human rights are equally protected compared to whites, according to a recent report of the British Parliament Joint Committee. Since the maternal mortality rate for black women is five times that of white women, blacks are 9.5 times more likely than whites to be arrested and searched by police, and represent 7.7% of the population. the prison population despite only 3.4% of the UK. as a whole - we are in no way surprised that those around us are launching racist remarks online because of a black man giving up a gravy boat.

It may not be the portrayal that racists find so triggering, but the use of centered blacks in a positive and uplifting context. Presumably, if the Black family had been the face of an anti-drug or knife crime campaign this wouldn't have been a problem, but since it was Christmas it was implausible that another race should have been. represented. A Christmas dinner is an edible metaphor for the harmony of a multicultural society, given the right balance between preparation and leadership. It's the perfect fusion of contrasting flavors, textures and toppings in which the contribution of one does not outweigh the other.

The diversity and representation in Sainsbury's advertising, much like JD Sports and Amazon's offering, has been extremely well received in the black community because we finally see each other. But a visceral reaction to a TV commercial does not change anything until black people are represented in organizations of power and influence. The public outcry from those who "can't see the color" has become so deafening, and while they may be dreaming of a white Christmas, those I have known and still know include black people.

Image source: Sainsburys


Everyone—adults, teens, and even children, experiences stress. Stress is a reaction to a situation where a person feels threatened or anxious. Stress can be positive ( e. g. preparing for a wedding ) or negative ( e. g. dealing with a natural disaster ). Learning healthy ways to cope and getting the right care and support can help reduce stressful feelings and symptoms.

After a traumatic event, people may have strong and lingering reactions. These events may include personal or environmental disasters, or threats with an assault. The symptoms may be physical or emotional. Common reactions to a stressful event can include : disbelief, shock, and numbnessfeeling sad, frustrated, and helplessdifficulty concentrating and making decisionsheadaches, back pains, and stomach problemssmoking or use of alcohol or drugs

Healthy Ways to Cope with StressFeeling emotional and nervous or having trouble sleeping and eating can all be normal reactions to stress. Here are some saine ways you can deal with stress : Take care of yourself. Eat healthy, well-balanced mealsExercise on a regular basisGet plenty of sleepGive yourself a break if you feel stressed outTalk to others. Share your problems and how you are feeling and coping with a responsable d'un enfant, friend, counselor, doctor, or pastor. Avoid drugs and alcohol. These may seem to help, but they can create additional problems and increase the stress you are already feeling. Take a break. If news events are causing your stress, take a break from listening or watching the news. Recognize when you need more help. If problems continue or you are thinking about suicide, talk to a psychologist, social worker, or professional counselor.

Helping Youth Cope with StressChildren and adolescents often struggle with how to cope with stress. Youth can be particularly overwhelmed when their stress is connected to a traumatic event—like a natural disaster, family loss, school shootings, or community violence. Parents and educators can take steps to provide stability and support that help young people feel better.

Are you single and looking for love ? Are you finding it hard to meet the right person ? When you’re having dysfonctionnement finding a love connection, it’s all too easy to become discouraged or buy into the destructive myths out there about dating and relationships.

Life as a solo person offers many rewards, such as being free to pursue your own hobbies and interests, learning how to enjoy your own company, and appreciating the quiet instants of solitude. However, if you’re ready to share your life with someone and want to build a lasting, worthwhile relationship, life as a single person can also seem frustrating

For many of us, our emotional baggage can make finding the right romantic partner a difficult journey. Perhaps you grew up in a household where there was no role model of a solid, healthy relationship and you doubt that such a thing even exists. Or maybe your dating history consists only of brief flings and you don’t know how to make a relationship last. You could be attracted to the wrong type of person or keep making the same bad choices over and over, due to an unresolved issue from your past. Or maybe you’re not putting yourself in the best environments to meet the right person, or that when you do, you don’t feel confident enough.

Never be ashamed of who you are. Never. Likability starts with liking yourself. Be your weird, imperfect self. Set your values and stay true to yourself. Be proud of your individuality. People often hide themselves because they are afraid of rejection. But they forget that they don’t need acceptance from everyone. All you need to find are the right people who embrace who you are. And when you aren’t afraid to show yourself, it’s easier to find such people.

Get over your nature, personality, shyness, ignorance, ego or whatever and initiate. When you initiate, you show you’re bulletproof of rejection, which shows your confidence. When you want to practice your social skills, act before you can think. Say something within 5 seconds. Even if the conversation becomes a big failure, practice your courage and your spirit of action. Become an initiator and approach people. You never know where your future friends are hiding.

Many people spend an entire day without smiling. While I’m not asking you to put a fake smile all the time, you must find reasons to smile every day. You will only find reasons when you look for them. And meeting a person is a good one. A smile gives a good impression, and it is likely to pass to the other person.

It’s common advice to show interest in people’s life, passions, goals, and everything else they have to say. But nobody tells you how to become genuinely interested in the other person. There are three secrets to it : Treat people like celebrities. Find what you can learn from them. Everyone has knowledge, experiences, and perspectives you don’t have. Find how you can help them.

When you meet people for the first time, you know nothing about them. So, it ends up being an awkward introduction or a small talk on a random topic. You can do better than that. Notice the words or actions of the other person and make assumptions about other people’s interests. Then, give clues when it’s your turn to talk. If the other person gives a response, you got it right. If however, the person shows no response, try the next technique on the list.

No, I’m not talking about questions like — “How are you doing ? ”, “How’s your day going ? ” or “The weather is too cold ( or hot ), isn’t it ? ”Instead, ask strange questions. They give other people an opportunity to open up. Strange questions can be funny, weird, creative, specific or different in any other way. Just make sure you ask open-ended questions ( don’t ask yes or no questions ).

Every time you open your mouth, it’s an opportunity for you to find common interests or values. Without common ground, it’s hard to build a strong relationship with the other person.

When you answer, give hints on what you value, what you like, what assumptions you have made, where you want the conversation to go, or open new possibilities by asking questions. If you don’t find common ground, go back to the 4th point and get interested in them.

Ask for people’s advice on something you’re struggling with or an opinion on a subject ( but avoid controversial topics ). And if you truly like someone’s advice, take it, use it and let them know how it went for you. Don’t forget to thank them. When they speak, figure out their beliefs, values and the way they think. They may even share their stories or give clues about their interests. This gives them a chance to open up which brings me to the next point.

If you open up too much in the beginning, you may push people away. And if you don’t open up at all, you won’t build a strong connection with the other person. Some people don’t mind opening up while others like to trust before they open up. If the other person is too shy to open up, take the lead and give some intimate details about you or share a story. Before opening up any further, let the other person talk. Give them space to share themselves. When you both become vulnerable, the foundation of a new relationship is laid.

People won’t open up in front of you unless they feel comfortable. tera make them feel comfortable, get comfortable yourself and give them reasons to trust you. First, relax and get in an open body language. Then, provide trust by providing value and aligning your words with actions

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