For a very long time there, I didn't like resolutions very much. With my attention span, I go over anything I promised to do in about 2 weeks no matter how good it is for me. The older I get, the more I find that having a certain focus is beneficial, at least for me personally.
I also never hesitated to start a business and do podcasting. intentions. The word intention, to me, means that I am fully committed to doing it, but there is room for maneuver, room for error, that my heart is in the right place and I could be mainly there just because I want it.
Unfortunately, it doesn't work with a diet. But I digress.
Here on the podcast websites, we've thought about what would make great resolutions for podcasters who really want to go out and shine in 2019 (Hey, that rhymes!)
Resolution # 1: Join a podcasting community.
Obviously, I am a supporter of this resolution because I run the largest female podcasting community in the world. Eleven thousand women have joined my Elle Podcasts community and many thanked Elsie and I for the space we have created for women to learn, grow and get support. But there are also many more communities!
The benefit of joining these communities varies depending on where you are in the process of your show. Beginners can solve the problems and questions that plague us all from the start. Intermediate podcasters can look for tips and tricks to make their podcasting much, much easier, advanced hosts can help guide new podcasters to avoid a shaky start.
Wherever you are in the process, Facebook communities provide a chance for all of us to get to know each other and connect with each other, which has been invaluable to every podcaster I know. We are a special breed, and sometimes we have a solitary job, with very little instant gratification. Posting a victory to a group full of people in your same boat is extremely satisfying. Try!
Resolution 2: Spend some money on a real eye-catching design.
The very first thing I do when I have a business idea is create a logo. And when it's a podcast idea, I then create the cover. I know I'm a designer by nature, but this practice really helps visualize ALL of the possibilities that could come with this creation. You'll want it to be as professional as possible, because you never know when - or how - it will explode and become popular.
Everyone advises newcomers that it's better than perfect. And to some extent I agree. BUT I think people can get complacent when they are "done". "Done" should be "Done for now" instead. Once you have had the chance to get things done, you will always have to go back and revisit your design.
Both of my podcasts had a terrible, horrible, ridiculous design before I went back and revisited. Yes, it's better than perfect. But nothing is better than beautiful.
As you can see from my examples, you can simplify or, once you're recognizable, add your face to the mix.
We've made it REALLY easy and inexpensive for you to be able to have professionally designed covers that you absolutely LOVE. You can also get a logo if you don't already have one, or a professional pack of designs just for your social channels and posts.
Resolution # 3: Improve Your Education.
One thing I've always been keenly aware of as a podcast marketing consultant is that podcasters only know what they need to host the podcast for whatever topic they choose. They are not marketers, designers, social media gurus, or ad managers.
But you can learn.
The most valuable resources will ideally tell you how to have a better website, how to make your show even better, how to grow your show, different ways to make money.
Most podcasting courses focus only on broadcasting the show live. You can hire a consultant or join the Podcast Success Academy for FREE.
Podcast Success Academy has sound design, growth, monetization, interviewing skills, and more. And most of the content in it is FRE E.
Even if you are NOT joining our academy, there are tons of educational resources on email marketing, growing an online business, and more. But NOW is the time for you to put a little effort into improving your knowledge in the areas you need.
If you prefer in-person education, I suggest you work on:
Resolution # 4: Attend a podcasting event.
Mark Asquith and I have been attending events since 2014, so almost 5 years now, and each time the experience is invaluable for a different reason than the year before.
Podfest has a very family atmosphere, and that's because Chris Krimitsos had a huge networking business in Tampa before he started Podfest. He has this great way of making everyone feel welcomed and included. It really feels like once you're there, you're part of the family. It has some really fun events, like a networking business card activity at the start and a roast at the end. In between, you will learn all possible types of skills, even outside of podcasting. Podfest focuses on multimedia as a whole, so YouTube, Instagram, sponsorship, community growth, it's all covered and so much more. We highly recommend that you do not miss it.
Podcast Movement was the first of its kind and has blossomed over the past 6-7 years to become the podcasting event of the year. Everyone you could think of is there, both a participant and an exhibitor. I had some insane podcast magic at these events, in addition to learning what I needed to know most that year. One year, I was able to briefly interview Marc Maron. One year I met and sat down with Mimi from The Drew Carey Show. I connected with hundreds of friends online at Podcast Movement, recorded amazing episodes there, and overall had a great time while improving my podcast and business.
We recommend you don't miss this one either!
Resolution 5: Make a plan for what you will accomplish this year
Wishing and hoping is great on New Years Eve, and everyone is part of it. But creating a game plan is much better. Before you begin, make sure you have realistic goals in mind.
The above resolutions are great because they are achievable. You can easily join Facebook groups, get a new design, take a course. Saving for an event can be more difficult. But don't just think about it.
Most people do NOT go from beginner to stardom. It takes a LOT of hard work, focus and determination. Where does your show need work the most? Do you have the right branding, but your audio could be better? Do you still have to do EVERYTHING yourself? Is your content rewarded but is your website an embarrassing mess? (If you said "which website" I recommend Become a member of podcast websites now!)
To choose A area to focus on, at least for the first 6 months of 2019 and really bring that aspect to a point where it will be as good as it gets. Then focus on the next, then the next.
Write a list of everything you would buy or spend on your podcast if you had all the money in the world. Then look at this list and decide on the next.
- What is the more important thing;
- what can you do yourself;
- what things you really should outsource because you have nothing to do?
This is your starting list. And, as always, we've got you covered! Comment below or post in our Facebook group, or in our Academy forum.
If you have any questions on how to become a member, book a call with our Podcaster Relations Manager! Being a member of podcast websites solves many of the above issues - we offer communication, stylish design, and 24/7 support.
Let's shine in 2019!
According to recent research from The Infinite Dial report, conducted by Edison Research, 67 million Americans listen to podcasts monthly ( more than practice Catholicism ) and quarante deux million listen weekly ( more than a precious trip to the movies ).
I don’t think anyone truly predicted the insane rise in popularity of podcasts, but I love podcasts, so I’m certainly not complaining !
The beauty of podcasts is that you can listen to them while you’re doing other things, like running, cleaning the house, doing laundry, and driving to work. They’re a passive form of media, and they allow you to get lost in a story.
I host my own podcast, and my team produces many, many popular podcasts, so we’ve seen our fair share of successes and failures in podcast preparation, both from the hosts and the guests. I wanted to share a few best practices to make your podcasting life easier, whether you’re an ongoing host or a frequent guest.
You can’t host a successful interview without being clear about how you want the interview to run. And look, I’m not saying you have to run the same kind of show or host the same types of adequately as everyone else out there.
But when you’re clear about the genres of questions you’re going to ask, the cadence and length of the show, and perhaps one or two questions that you’ll ask every guest, it helps you be more prepared and also gives your listeners an easier time binging because they’ll know what to expect.
Decide what kind of show you want to have, make sure you’re consistent, and if you do want to make changes, that’s okay. Just make sure you’re communicating them with your guests and your audience.
Even if you think you know your guest really well, sending over a pre-show form for your guests to fill out is helpful for everyone. It allows your guest to get a feel for the types of questions you like to ask, and it helps you gather the information that directly relates to your show, as opposed to public information you can find on the digitale or through casual conversations.
In addition to requiring the pre-show form, do some research of your own. Google is your friend here. If it’s a professional podcast, LinkedIn can also provide a lot of interesting work information. But don’t overlook old site web posts, other podcast interviews, social media updates, and personal news that you can connect upon ( new babies, puppies, or houses are common ! ).
Many podcast guests are looking to get their message out there because they’ve released something new, like a book. And especially in the world, having penned your very own book boosts your credibility in the industry, which is why so many people are turning to book-writing these days. But remember, if a guest is coming on your show with the goal of promoting the book and its message, you’ve got to read, or at least skim, their book. You’ll be able to ask more interesting questions, and your guest will feel welcome and appreciate your attention to their exercices.
You wouldn’t believe the amount of noise I’ve had to edit out of podcast recordings… or at least I’ve attempted to. Some can’t be saved. But distractions don’t just come in the form of fax notifications and phone calls. They’re social media messages, dogs barking, tchat men and women… the list goes on. If you’re scheduling recordings, try to do them when your baby is usually sleeping, or the chat has already arrived, or people aren’t popping into the kitchen next to you to microwave their leftovers.
Also, be sure to put your phone on airplane mode, close your email programs and Facebook, put the dog in the other room, and wait to eat your lunch until after your recording wraps. No one wants a post-lunch belch to show up in their interview.
This seems self-explanatory, but I’m always surprised to hear the number of guests who ask me what the format of the podcast is, or what kind of show it is, etc. If you’re being invited to join the show as a guest, you’re being promoted by the podcast and you’re being put in front of new audiences. That’s an honor ! Do yourself a favor, and prepare by listening to the other kinds of guests the host has had on the show, what kinds of questions the host normally asks, and how you might be able to differentiate yourself.
Consider your pitch. What’s your unique value proposition ? Why does this host even want to have you on their show, using a precious 30 minutes to an hour of their life talking to you ?
Sometimes, if you’re lucky, the host will have asked YOU to join their show. What an honor ! In that case, the host will likely have an idea of what they want you to cover and how it will affect their audience.
If, on the other hand, you’re out there hustlin’ and bustlin’, pitching yourself for podcast appearances ( as most professionals are ), you’ll need to make that thing that you are uniquely qualified to do very clear.
I am looking forward to explaining the power that virtual assistants can have on growing a business and getting out of your own way. I’m excited to share some ideas about how your audience can find, hire, and train a VA quickly and efficiently… without losing their minds. Not only will this impress your host, but it will help them develop questions that you can effectively answer. No one wants to be stumped on a podcast interview !
Whether we like it or not, not all podcast hosts will have read this blog post ( hehe ) and be completely prepared to have you on their show. Or, they won’t have stellar research skills and won’t be able to find your latest headshot and . tera avoid any confusion or any outdated information, do your host a favor and offer up your latest headshot and a short . It will help them introduce you, can be included in show notes, and will save everyone any embarrassment of sharing information that’s no longer accurate.
You’d think this one would be a no-brainer, but again, you’d be surprised at how many people are like, “I want to be on your podcast ! ” And then are like, “Wait, how does the internet work ? ”Look, podcasting is generally all done with VOIP tools like Skype or Zencastr, which require a durable internet connection ( wired if possible ) and a good quality input. Producers like me can only do so much if you sound muffled, staticky, or if you’re blowing out your microphone.
Your best way to be an amazingly prepared podcast guest might just be to ask what your host needs. Maybe there are some special recording directives or tools, or perhaps there are a few questions that they always like to ask ( which, frankly, you should know about if you’ve listened to a few episodes of the podcast ), or maybe the host needs you to prepare a short site web post to go in the show notes. As a guest, it’s your travail to make the host’s life easier. It’s your emploi to do everything you can to make the interview freakin’ awesome. You can’t help a bad host—that’s just sad and always hard to listen to—but you can do your part to make sure you’re not to blame for a terrible podcast episode.