Checking In: 7 Hotel Marketing Strategies That Will Maximize Your Bookings
Running a hotel presents constant challenges. In competitive markets, you compete with your neighbors for reservations, and building maintenance and standards expected by your users require constant intervention. Fortunately, once you have your marketing tools in place, you can be sure that reservations will be made - this allows you to focus on the day […]

Saving 7 Hotel Marketing Strategies That Will Maximize Your Reservations

Running a hotel presents constant challenges. In competitive markets, you compete with your neighbors for reservations, and building maintenance and standards expected by your users require constant intervention. Fortunately, once you have your marketing tools in place, you can be sure that reservations will be made - this allows you to focus on the day to day of providing a great ex.[erience for your guests. Here are seven essential hotel marketing strategies to get your bookings up.

1. Run A Blog

Blogs are a fantastic marketing tool and they function in two ways to increase bookings. Firstly, a blog provides customers and potential customers with valuable information that will help them decide to book with you – your blog can showcase your hotel as well as the facilities you provide, and the area your hotel is situated in. Simultaneously, a blog with great content will drive traffic to your website, increasing the reach of your brand and bringing in new bookings every day.

Show Your Best Side

Everybody needs to have a look at the hotel they’re staying at before they book – that means your promotional materials and your website are going to need to be packed with high-quality images that showcase your hotel in its best light. Too many hotels make the mistake of thinking amateur pictures snapped on smartphones are going to cut it – hiring a professional photographer who understands lighting can ensure your hotel is displayed at its best, and customers perceive this excellence through the images.

3. Make Reviewing Easy

“If your guests have a great experience, they’ll be inspired to tell others about it. Customer reviews are one of the main drivers of bookings as they reassure potential guests about the comfort and luxury they’ll find in your hotel,” says Martha T. Lamoreaux, a marketer at Write My X and NextCoursework. “Reducing the barriers that customers find when leaving a review will mean more evidence that your hotel provides an excellent stay.” Encourage customers to leave a review when checking out whether that’s on your own website or through sites like TripAdvisor.

4. Make Social Media Count

In this day and age, you can’t afford to ignore social media and there are so many ways your social channels can function as a marketing tool for your hotel. Building a strong following on Facebook or Instagram means that when potential customers look you up they see you’re the real deal, this “social proof” is extremely important in influencing the decision making of guests. Find followers and engage them in your posts with calls to action (CTAs) that get them liking, commenting, and sharing.

5. Sell Through Upselling

“Upselling is a valuable tool for increasing your hotel’s revenue as guests can often be tempted to upgrade their rooms or add extras such as breakfasts, dinners or spa access at the last minute,” says Bradley J. Bedford, a blogger at Britstudent and Australia2write. “Marketing these features to guests that have already booked rooms gives you a captive audience, and you can maximize your profit by targeting these users.”

6. Off-Season Offers

Every hotelier knows the perils of the off-season, and as the weather turns bad and the nights grow long, guests turn away. However, many people are happy to travel in the off-season as they avoid the crowds and experience places in new ways. Off-season offers can leverage this interest by making your hotel an appealing place to stay. People love a discount so you can boost your revenue over the off-season with special offers that give people great value.

7. Authority Recommendations

Whilst guest reviews and social proof reassure users that you’re the real deal, working with your local tourist board and getting certified as a quality establishment can sway many people when they’re making decisions on where to stay. Local tourist offices can also do the work of marketing your hotel for you and they often have a captive audience to place your hotel in front of.

Check It Out

With so many ways to market your hotel, from social channels, brick-and-mortar tourist offices, and your own blog, there are a thousand avenues to bringing in new bookings. Maximize your revenue by nailing these marketing strategies and you’ll have guests checking in like never before.

Katrina Hatchett, a blogger at Research Paper Writing Services and writer for Origin Writings, is involved in many business projects. She writes about hotel management and marketing and loves traveling and food, a perfect combination. She also writes for the Thesis Writing Service blog.

Related article: Digital Hotel Marketing A Paradigm Shift Towards Enabling New Travel Markets

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This curious query raised many more. Namely, ' What have you done to your pants that necessitates the application of boiling water ? ', ' Are you too abondant to realise that putting your knickers in the sink and then pouring on the boiling water is far more logical ? ' and ' Have I drunk tea from a kettle that was used to clean somebody’s Y-fronts ? '

Medical experts even weighed in. Dr Heather Hendrickson, a Senior Lecturer in Molecular Biosciences at Massey University in Auckland, said : ' It is super super super super gross. ' That’s actually the scientific term. She added : ' Your friend is unlikely to have a grande number of highly heat resistant pathogens in his dirty undergarments but we do not know what he does have in there or how sick he might be. ' Oh, there’s definitely something not right.

While Telegraph Travel cannot conceive an occasion when stuffing your briefs inside a kettle will pay off, there are many other devious, less disgusting ways to take advantage of the items found in most hotel rooms.

Better than boiled underwear is a boiled egg. And a kettle could do the job if you’d rather not fork out £15 for an overpriced breakfast ( we’ve even heard of people using them to cook pasta ).

The cheese toastie on the room service menu costs £10. But a loaf of bread and a wedge of cheddar from the local supermarket only costs a few quid. Turn it into melted goodness using your handy in-room iron

They say there’s no such thing as a free lunch ? Not if you nab an extra bread roll, a little bocal of jam and a strawberry yoghurt from the breakfast buffer. Wrap it all up in a shower cap and you’ve saved yourself a tenner.

The British aren’t great when it comes to complaining ( Mrs Richards from Fawlty Towers being the notable exception ), but if you aren’t happy with your room, you’re entitled to say so - and to see the alternatives. Hotels, especially older ones, come in all shapes and sizes, so you might be given a better boudoir. If the hotel isn’t full you might even be get upgraded.

There’s nothing worse than curtains that don’t close properly - they guarantee an unwanted early wake-up call at the crack of dawn. So use a clothes hanger with clips to pin them together.

No in-room speakers ? Put your phone in a mug or glass to dramatically improve the sound quality of your tunes.

Isn’t it incredibly annoying when you want to shave/admire your pretty face after a hot shower but have to wait a good 10 minutes for the mirror to de-mist ? Yes. Yes, it is. Well, free yourself from the shackles of mirror fog. Before you shower ( maybe the night before ) liberally rub a portion of the mirror with a bar of soap. Then take a dry washcloth and buff the soap off. This will keep the mist from condensing on the mirror. And one soaping will last a few days.

Forgotten the plug conformer for your charger ? You could ask to borrow one from reception. Or be really self-sufficient and use a USB port in the back of the TV to charge your device.

Staying in an inner city hotel and wary about someone breaking into your room ? Hang your Do Not Disturb sign on the door and give the figure that you’re still inside having a snooze.

' Consider the unmanned housekeeper’s trolley a smash and grab situation. Pack your bags full of almond butter hand cream and guava face soap with espresso crisps. Take three of everything and get the hell out of the hallway. Even if you do get caught, just say you were out of shampoo, or, even better, out of toilet paper, and thought you’d save them the trouble by grabbing it for yourself. Think of it this way : these amenities are here for you, they are yours. We are in no position to dispute the claim that when you wash your hair you prefer to dump fifteen bottles of lavender and poppy seed shampoo all over your scalp like some gooey shower freak. '

And, if the room doesn’t come with conditioner, or you’ve forgotten your phone charger, just ask at the front desk. Hair products, deodorant and phone chargers are apparently the items most often left behind by guests, so the hotel might have a box of each - but ask nicely.


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