Anyone who wants their content to reach more and more people is using the best possible SEO techniques for their content. SEO, being one of the most important tactics for search engines, has several types.
All content creators want their content to reach more and more people. They try to make the best possible SEO techniques out of their content, but, is it enough?
Do you ask ???
No it is not.
Did you know that 90% of all types of search experiences start with search engines? If you want valuable leads for your blogs or businesses, you need to invest in an SEO campaign.
But, before you start investing in SEO campaigns, you need to understand the value of different SEO techniques. SEO could be SEO Black Hat or White Hat SEO or Gray Hat SEO.
While there are so many types and techniques of SEO, these three should be on everyone's mind.
White Hat vs Black Hat vs Gray Hat SEO Techniques: What's the Difference?
What is SEO HAT BLACK?
In the movies, bad guys wear black colored hats as an indicator of their evil. Likewise, the name "BLACK HAT SEO" indicates the bad practices of this SEO technique.
It just means using risky practices to rank higher in search engines.
You use tactics that can work, or, let's be honest, they work too but go against the guidelines of the search engines.
Some people think it's legal, but who says ???
Going against the practices of search engines is illegal and unethical. Is not it?
Certainly. What if there is no governing body to see what is ethical or what is unethical? This is the SEO professionals own consensus according to the guidelines of the search engines.
How BLACK HAT SEO Techniques Affect Your Site?
Black Hat SEO leverages search engines to achieve higher rankings. It also exploits the weaknesses of the search engines in the algorithm and uses these weaknesses to achieve higher rankings in the search engines for a short time.
Search Engines Can Punish Your Sites Or Even Ban your site is not showing up in their search results.
Common Black Hat SEO Techniques
Here are some of the common black hat SEO tactics followed by many people: -
- Spam link
- Keyword filling
- Hidden texts / links
- Inappropriate use of popular keywords
- On optimizing HTML headers
- Copy content
- Buy links
What is WHITE HAT SEO?
Hero is the one who wears the "white hat " in Bollywood movies. Just like that in SEO, the heroic the practice is white hat SEO.
White hat SEO means following the "rules" of the search engines. As the search engines are the end point where competition hits, it becomes very important to follow the guidelines issued by various search engines.
White hat SEO techniques are the best ways to get higher rankings over time and optimize search results. White hat techniques follow the rules of various search engines in particular GOOGLE because it is the most popular.
Why is WHITE HAT SEO important?
It's a well-known proverb
"REACHING THE TOP ISN'T MORE IMPORTANT, STAYING AT THE TOP IS IMPORTANT. "
In search results, too, reaching the top is not that important as staying at the top. White hat techniques are the best for staying on the search engines for the long haul.
While white hat techniques take longer to produce results, they are still worth it. However, you will have sustainable growth and it will also improve your site's performance day by day.
When you start practicing white hat techniques properly, you may notice your ranking drop with the algorithm change, but it will have a positive impact in the long run.
What Are The Important White Hat SEO Techniques?
Like the white hat techniques are the best ways to optimize your content for the search engines. These tactics follow the guidelines of the search engines in order to drive positive traffic to your blog.
Some of the white hat SEO techniques are explained as follows: -
Creation of high quality content
Quality is the lifeblood of your content.
Does the optimization of your content depend on the quality of your content?
Creating high quality and better content also helps improve SEO rankings for blogs. It also brings valuable leads to your site. You can also improve the quality of your content by: -
- Use infographics
- Optimized images
- Electronic books
- Eye-catching headers, etc.
Share and distribute your content on social networks
Social media is the king of modern times.
The best place where you can promote your content is on social media. It also drives traffic to your blog. Sharing your content on social media can also improve engagement of your content. This could be one of the best white hat SEO tactics.
Make your site user-friendly
User-friendly means easy for the user to understand. You can optimize your site by making it user-friendly. You can create an attractive design of your site, proper navigation and make your site more attractive with various photos and videos.
Making your site user-friendly can drive a lot more traffic to your blog. It also helps generate leads to your blog. While this doesn't affect rankings much more, it can sometimes be useful.
What is GRAY HAT SEO?
Just as the color gray is the mixture of black and white, Gray Hat SEO is the mixture of White Hat SEO and Black Hat SEO.
Gray hat SEO is a mix of the two types we discussed above.
It is an SEO technique that is the mixture of the two - WHITE HAT AND BLACK HAT.
Gray hat SEO has a bit of white hat and a bit of black hat techniques. So, you can say that it is an SEO technique that is neither that good nor that bad.
It is neither pure black nor pure white.
It's something in the middle.
This is not a bad practice, but it is done with the bad intention of ranking higher.
Why or why not "GRAY" Hat SEO?
This SEO technique is called "GRAY" hat because it is in a gray area. These techniques are not prohibited by GOOGLE, but neither are they considered to be a better way to rank in search results.
These techniques are "RISK" but marketed as the “AFFORDABLE SOLUTIONS”.
SEO experts or brands that use these techniques reduce their cost because they use the questionable methods.
Some important techniques of GRAY HAT SEO
These tactics can be used to generate lead, but are unreliable for the long haul. While these aren't totally banned by GOOGLE, they're not the best ways to help your site grow.
Some of these tactics are: -
- Clickbait Articles
- Yarn content
- Link exchanges
- Paid reviews
How are BLACK HAT SEO, WHITE HAT SEO and GRAY HAT SEO different?
Not only does the definition differ, but their RISKS and REWARDS as well.
They differ from each other on various grounds like risk, content, grading factors, longevity etc. but the most important of all are: -
Risk is the main differentiator between these three types of SEO.
The black hat has the clear risk of being caught against manual actions. If you are caught against the guidelines of the search engines, you can be penalized for it.
It can also give you and your site some long-term inconvenience.
White hat techniques are safe, however, but there is also the possibility of late results. It is also a kind of risk in itself.
Gray hat techniques have the least risk of being penalized in the future.
Black hat techniques are best for a short period of time.
But, if caught early by search engines, their effects may be short-lived.
White hat techniques have been the best for a long time.
They are also the most effective. Although they give rather late results, they give lasting results.
Gray hat techniques might get more scrutiny from search engines over time, which can reduce their effectiveness as well.
Black Hat SEO and White Hat SEO may be easier to define on the surface, but in fact, almost all SEO techniques fall under the Gray Hat SEO area.
You may find it easier to use white hat techniques, but is it so much easier to do?
Think, think and think.
It can give you results but isn't it competitive?
Sure it is.
But, the gray hat techniques fall somewhere in the middle.
So if you are confusing these SEO techniques, what to do and what not to do. let's clear it up for a mix of WHITE HAT SEO and CONSIDERED GRAY HAT SEO techniques. It will be worth it.
Also, it is a safer way to get higher rankings in your content.
Whether you regularly whip up Michelin-worthy meals at the drop of a hat or your cooking skills are best described as “fine, ” you can always benefit from the helpful little tricks of others. Here, 14 of our friends’, families’ and coworkers’ most-used cooking tips.
There’s a time and a place to whip out that complicated coq au vin recipe you’ve been dying to try. A dinner party isn’t that time. With a new recipe, you’ll likely be chained to the kitchen the whole time, plus, when you’re trying something for the first time, there’s always the possibility that it could go horribly wrong. When cooking for a group, we always err on the side of tried-and-true crowd-pleasers.
You do hours of prep work on an intricate dish, only to be totally disappointed once you taste the terminal product. Bummer. Instead of putting in all that effort only to be disappointed, taste while you cook. That way, you’ll realize sooner that the dish isn’t tasting how you’d like it to, and you can make all kinds of last-ditch efforts to save it. This doesn’t just work for bad-to-OK meals. Tasting midway through and realizing how perfect a dash of cayenne or a squirt of lemon juice would be can take a great dinner to legendary status.
Plating pasta means tossing some onto a plate and finishing it with a nice dollop of sauce right on the middle, right ? Wrong. Here’s how to take your carbs to the next level : On the stove there should be two pans, one with pasta and one with sauce. Cook the pasta to al dente and transfer it into the sauce. Then, add a little bit of pasta water ( literally just the starchy water the pasta has been cooking in ), which will help the sauce cling to the pasta while also keeping it the right consistency. Perfection.
In the pursuit of the perfect steak, you have to be OK with your kitchen getting a little smoky. That’s because, to get the mouthwatering sear we’re all after, the meat has to be dry and the pan should be pretty damn close to smoking hot. Trust us, it’s worth a few seconds of a blaring alarm.
Most foods are ruined by too much salt. Steak is different. When it comes to seasoning your meat ( before you cook it ), more is more. Use a generous amount of coarse Kosher salt—more than you think you need. Since most cuts of steak are pretty thick, even though you’re using a lot of salt, it’s still only covering the surface.
This one isn’t too complicated. Whether you’re making avocado toast, pizza, fried rice or a burger, the addition of a fried egg on top will not hurt your feelings. Trust us.
This one seems like a no-brainer, but we’ve definitely found ourselves in a situation where we assumed we knew all of the ingredients that went into chocolate chip cookies only to find out that we had about half the required amount of brown sugar. Ugh. to avoid a mid-cooking grocery-store trip, read the recipe from front to back—carefully—before you start.
Prepping céréales in mass quantities is less about taste than convenience. Rice, quinoa and even oatmeal last about a week in the fridge after being cooked. When we’re prepping any one of those, we double up our measurements and store the leftovers, which are then impossibly easy to use up throughout the week. Too tired to make dinner ? Heat up some leftover rice from the fridge and toss an egg on top ( remember ? ). Couldn’t be simpler.
So you fried up a pound of bacon for an indulgent ( read : delicious ) brunch. Great, just make sure you don’t throw out the grease in the pan. Instead, save it in the refrigerator or freezer ( it technically lasts for up to a year, but should be used sooner than that to take full advantage of its flavor ). Then, anytime you’re cooking something you typically prepare in oil, try cooking it in the bacon grease instead. You’ll never want to eat Brussels sprouts the old way again.
You’ve probably heard that whenever a dish is lacking a little something-something, the best thing to do is toss in some salt. But, we have it on good authority that salt isn’t always the answer. When you’re tasting a dish at the end and you think it needs a little oomph, often it just needs a splash of acid ( like lemon juice ) to round out the flavor.
You know the difference between a paring knife and a fillet knife, but do you know how to take care of them ? Or, more importantly, how to use them ? A set of good knives can be the difference between a stressful cooking experience and a great one. First, practice your knife skills. Look up tutorials on YouTube and practice chopping, slicing and julienne-ing. It’s amazing what you can do with your cook time when your prep time is shortened with solid knife skills. Then, once you’ve got your skills down pat, learn how to take care of your set. No one ever achieved kitchen greatness with a dull chef’s knife.
The key to tender, flavorful barbecue and roasts ? Cooking it on a low temperature for a long time. The same doesn’t go for roasting veggies. For crispy, perfectly cooked butternut squash, Brussels sprouts and more, remember the magic number : 400 degrees Fahrenheit. Any lower, and you risk pulling a pan of blah carrots out of the oven. It might seem high, but to get the nice roasted flavor, you need high heat. And while we’re on the subject, stop crowding your veggies in the pan, which will also make them soggy.
You know how just about every cookie recipe suggests that you chill your dough in the refrigerator for at least a few hours, but oftentimes you don’t listen because you just want cookies now ? ! ( Same. ) Unfortunately, this step actually does make a difference. In addition to limiting how much the dough spreads while baking, chilling your dough intensifies the flavors and produces that perfect chewy, crispy texture we know and love.
It won’t do your breath any favors, but never ( ever ) scrimp on garlic. In fact, we typically double the amount a recipe calls for. Apologies to anyone who was planning on kissing us.