5 Ways the Luxury Travel and Hospitality Industries are Responding to the COVID-19 Crisis
image source These days, traveling is a big no-no. Well, you could certainly feel like you shouldn't be traveling anywhere during the COVID pandemic, but that doesn't mean you can't plan a luxurious getaway here and there. While any healthcare professional will tell you that the best thing to do is stay indoors, they will […]

5 ways the travel and luxury hospitality industries are responding to the COVID-19 crisis

image source

These days, traveling is a big no-no. Well, you could certainly feel like you shouldn't be traveling anywhere during the COVID pandemic, but that doesn't mean you can't plan a luxurious getaway here and there. While any healthcare professional will tell you that the best thing to do is stay indoors, they will also agree that traveling is safe if you follow all COVID prevention measures.

Additionally, it's important to note that the luxury travel and hospitality industries are working hard to make travel as safe as possible. By adhering to essential COVID prevention rules and knowing how these industries keep travelers safe, you can make your vacation stress free and rewarding while traveling in style. Here's what you need to know.

Hotels double COVID prevention

Hotels double COVID preventionimage source

First of all, it's important to note that luxury hotels around the world have a lot to lose if they try to ignore COVID prevention guidelines. Not only would they lose the trust of their esteemed guests, but they would also receive an order from the governing bodies to go out of business before COVID prevention measures are met. This means loss of business, but more importantly, it means their marks could be irreparably damaged.

To prevent this from happening, luxury stays around the world are investing and over-investing in protection against coronavirus. From automated front offices to minimize human interaction, to cleaning and sanitizing several times a day, to daily housekeeping and regular linen changes - customers can rest assured they're in good hands.

Choose alternative urban destinations

Choose alternative urban destinationsimage source

Urban travel is not prohibited and some countries even allow international travelers to enter their bustling urban hotspots under special circumstances. However, it's worth noting that luxury travelers these days are choosing alternative urban destinations to keep themselves safe from COVID-19, but also to discover these hidden urban gems scattered across the map. Who knows, maybe exploring alternative towns and villages will help you find the most weed-friendly destinations for the ultimate zen getaway.

For example, visiting Naples instead of Rome, or Nantes instead of Paris is a wonderful way to experience a country's culture without putting yourself at a high risk of contracting the virus. There are countless luxury experiences in almost every alternative city destination around the world where there are fewer crowds and tourists, which is also perfect for a more intimate getaway.

Luxury travelers sail to remote destinations

Luxury travelers sail to remote destinationsimage source

Another form of luxury travel which is currently booming in the world is yachting and for several compelling reasons. Now that affluent travelers are looking for ways to escape the crowds and visit these sunny secluded places around the world, boating seems like the safest and most comfortable way to experience a sailing trip in style.

Wealthy travelers are investing more and more in their own yachts, as find motor yachts for sale has become more viable and affordable, especially because yachts are assets that allow a lot of freedom to explore the map at your leisure. Exploring these nooks and crannies around islands and coasts around the world on a yacht is possibly the most luxurious and safest way to travel during the pandemic.

Personal hygiene in hotels is essential

Personal hygiene in hotels is essentialpicturesource

Even though luxury hotels are doing all they can to keep guests safe, guests themselves must adhere to COVID prevention measures. Hotel managers should encourage staff to enforce strict hygiene policies around the hotel while encouraging guests to wear masks, wash their hands throughout the day, and stay away from other customers.

It is important that every traveler and hotel guest has their essential hygiene kits by their side at all times and adheres to the rules of safe travel during the COVID pandemic. Make sure to wash your hands for at least 20 seconds at a time while refraining from touching your face first to minimize your chances of catching the virus.

Focus on local travel instead of going abroad

Focus on local travel instead of going abroadimage source

Last but not least, it is also important to note that luxury travel no longer only focuses on international destinations, as it is nowadays. luxury travel is booming in the world. This should come as no surprise, as many countries have closed their borders to international travelers and halted all flights to and from the country.

For this reason, high-end travelers must find these luxury experiences and secluded stays within their borders. Fortunately, this is the perfect opportunity for luxury hotels and short stays to attract affluent customers and invest heavily in digital marketing to build brand awareness and secure bookings throughout the year.


The COVID-19 pandemic has definitely changed the way we travel and has forced leaders in the travel and hospitality industries to adapt their business models. While the pandemic is not expected to end anytime soon, it is safe to say that luxury travel is still alive thanks to these preventative measures.

Associated article: Digital hotel marketing: a paradigm shift towards new travel markets

We are in the same boat!

I have to tell all of you that we are on this file together. If you need to vent, talk, cry, or just talk about it, I'm listening. Since I am working part time at the local Kroger, I will do it to the best of my ability to fit into my schedule.

But you can reach me here:

E-mail: hotelblogger@aremorch.com

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Also join us in our Facebook group - Hotel social media community

We will go through this unprecedented event together! #hotelstrong #hospitalitystrong

For any specific information on COVID-19, I recommend going to CDC, WHO, AHLA, AAHOA, and HSMAI. Also follow the information of your local authorities.


We are starting to reopen some hotels (Yay !!!). Make sure you follow their directions and say THANKS to those who are now showing a one-spirit to serve and who are helping us all through this !! #hotelstrong #hospitalitystrong

About Are Morch

Hello I am Are Morch. Your Digital Marketing Coach and Customer experience expert which specializes in creating an effective digital guest experience offering for hotels while increasing and increasing guest acquisition and revenue.

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This curious query raised many more. Namely, ' What have you done to your pants that necessitates the application of boiling water ? ', ' Are you too dense to realise that putting your knickers in the sink and then pouring on the boiling water is far more logical ? ' and ' Have I drunk tea from a kettle that was used to clean somebody’s Y-fronts ? '

Medical experts even weighed in. Dr Heather Hendrickson, a Senior Lecturer in Molecular Biosciences at Massey University in Auckland, said : ' It is super super super super gross. ' That’s actually the scientific term. She added : ' Your friend is unlikely to have a grande number of highly heat resistant pathogens in his dirty undergarments but we do not know what he does have in there or how sick he might be. ' Oh, there’s definitely something not right.

While Telegraph Travel cannot conceive an occasion when stuffing your briefs inside a kettle will pay off, there are many other devious, less disgusting ways to take advantage of the items found in most hotel rooms.

Better than boiled underwear is a boiled egg. And a kettle could do the job if you’d rather not fork out £15 for an overpriced breakfast ( we’ve even heard of people using them to cook pasta ).

The cheese toastie on the room service menu costs £10. But a loaf of bread and a wedge of cheddar from the local supermarket only costs a few quid. Turn it into melted goodness using your handy in-room iron

They say there’s no such thing as a free lunch ? Not if you nab an extra bread roll, a little bocal of jam and a strawberry yoghurt from the breakfast buffer. Wrap it all up in a shower cap and you’ve saved yourself a tenner.

The British aren’t great when it comes to complaining ( Mrs Richards from Fawlty Towers being the notable exception ), but if you aren’t happy with your room, you’re entitled to say so - and to see the alternatives. Hotels, especially older ones, come in all shapes and sizes, so you might be given a better boudoir. If the hotel isn’t full you might even be get upgraded.

There’s nothing worse than curtains that don’t close properly - they guarantee an unwanted early wake-up call at the crack of dawn. So use a clothes hanger with clips to pin them together.

No in-room speakers ? Put your phone in a mug or glass to dramatically improve the sound quality of your tunes.

Isn’t it incredibly annoying when you want to shave/admire your pretty face after a hot shower but have to wait a good 10 minutes for the mirror to de-mist ? Yes. Yes, it is. Well, free yourself from the shackles of mirror fog. Before you shower ( maybe the night before ) liberally rub a portion of the mirror with a bar of soap. Then take a dry washcloth and buff the soap off. This will keep the mist from condensing on the mirror. And one soaping will last a few days.

Forgotten the plug conformer for your charger ? You could ask to borrow one from reception. Or be really self-sufficient and use a USB port in the back of the TV to charge your device.

Staying in an inner city hotel and wary about someone breaking into your room ? Hang your Do Not Disturb sign on the door and give the figure that you’re still inside having a snooze.

' Consider the unmanned housekeeper’s trolley a smash and grab situation. Pack your bags full of almond butter hand cream and guava face soap with espresso crisps. Take three of everything and get the hell out of the hallway. Even if you do get caught, just say you were out of shampoo, or, even better, out of toilet paper, and thought you’d save them the trouble by grabbing it for yourself. Think of it this way : these amenities are here for you, they are yours. We are in no position to dispute the claim that when you wash your hair you prefer to dump fifteen bottles of lavender and poppy seed shampoo all over your scalp like some gooey shower freak. '

And, if the room doesn’t come with conditioner, or you’ve forgotten your phone charger, just ask at the front desk. Hair products, deodorant and phone chargers are apparently the items most often left behind by guests, so the hotel might have a box of each - but ask nicely.


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