Content marketing seems intimidating and scary for many retail brands. "What should I even write about?" is a question often raised, with those asking confused and puzzled.
Well, this article is here to help! Below are the essential and untapped content marketing ideas for your blog, all of which can make your content shine. Make sure to bookmark this page and keep these ideas in mind all year round!
Create enticing gift guides
The holiday frenzy is always fruitful for retail stores, and the holidays extend well beyond the end of the year holidays and include other key seasons like Valentine's Day, Mother's Day, Dads and graduates, independence day, back to school and more. People are already looking for something to buy. Your task is to give them ideas. Create roundups of cool gifts and gifts. Add a juicy coupon and you are golden!
Besides the holidays, you can create such items as "25 Best Friend Birthday Gift Ideas" etc. You can also create monthly / weekly posts about your products at a discount right now. Your customers will say thank you!
Introduce quizzes and interactive quizzes
Buzzfeed has proven it: quizzes work great. They can easily boost your engagement up to the stratosphere. For some reason, people love puzzles, quizzes, psychological tests. Try to create a fun quiz or quiz that is connected to your niche. You absolutely must include your products.
For example, let's say you sell technology. You can create something like "What are your ideal headphones?" or "What's the perfect gadget for your kitchen?" Sky is the limit! These tests help you keep your audience engaged and loyal to your brand. Make your quizzes stand out with memes and gifs.
Highlight your products over your competitors
Users are always looking for the better / cheaper / more advanced product. Before making a purchase, they often compare products from different brands in the same category. Hence, you can totally make a comparison article and give your honest opinion on each option.
Describe all the strong sides of your product. Make no mistake about it, you should not overdo or throw out your competition. This can have the opposite effect. You just have to point out all the differences and show why your product is superior.
Go big on videos
Want to be ahead of the curve, fast? Start producing video content ASAP. Video marketing works wonders. The statistics don't lie: 72% of customers would prefer to know more about a product by watching a video, according to HubSpot. YouTube is the second largest search engine after Google. Do I have to say more? Obviously, YouTube, Facebook, and other video platforms are great for promoting your business.
Be consistent with your video marketing efforts. Create a strategy that will align with your brand identity. You can work on video tutorials, fun unboxing videos, behind-the-scenes previews, and more.
Psst. Don't make a rookie mistake; Always include relevant videos in your blog posts. Just embed a YouTube video in every possible post. It will definitely increase your engagement and even increase the average time spent on your page.
Present interesting case studies and statistics
Who doesn't like success stories and statistics? Create articles like "Top Selling Products of 2019" or "How We Opened an Innovative New Store in San Jose". These are brilliant post ideas that grab attention, increase brand loyalty, and are natural assets. So, whenever you have good news, statistics or success stories to share, don't hesitate to post them!
Showcase unexpected uses of your product
It's time for your product to shine! Describe every little use of your product (even if it is strange and not obvious). Even simple and boring objects can be used for all kinds of purposes.
Let's say you sell multiple cookers. These devices are perfect for this type of job. Multiple cookers have a number of uses, modes, and more. Describe them all in a simple and attractive way and present them to your readers and viewers. Cool!
Interview industry experts
If you are reselling products made by certain manufacturers, ask them! Ask the manufacturers about their products: the idea behind them, the specificities of the design and the technologies used. Believe me, manufacturers love to talk about the products they've created. It is a win-win situation for you and any manufacturer or industry leader. You will both have some visibility (and sales). On top of that, they can also re-share the interview with their audience which will translate into brand awareness for you.
On top of that, you will also gain credibility. Readers and viewers will trust your business a lot more when they see that you are on good terms with innovators and influencers in this niche.
Design and publish stunning infographics and slideshows
Infographics can be a wonderful way to tell a story. Infographics are interactive and keep people focused. Most viewers prefer visual aids to chunks of text. But the ideal scenario is when you combine your infographics, slideshows, and copies into one big picture.
Because they are so easy to follow, infographics and even slideshows are so popular with readers. For example, it's a known fact that people tend to share infographics a lot more often.
Therefore, always use infographics when you need to explain a complicated topic or when you have a lot of data to share. They are great for keeping things light and airy.
Always search for lucrative keywords
Of course. Do your homework well and always research your keywords. Think of it like a scavenger hunt because each keyword has the potential to bring you tons of quality traffic (readers and viewers) that will turn into sales.
Keywords are also a great way to stay up to date with any trends in your niche. You will see what people's weak points are (and how you can solve them), and which products they prefer (and how you can improve yours).
Keyword research always yields untapped ideas for new articles and blog posts. Targeting specific keywords will also ensure you receive regular traffic organically. Yes, some keywords are hard to rank for, but you can still use professional software to improve your SEO game. For example, see semrush.com to find ideas for keywords that your competition is using.
At the end of the line
Retail marketing is constantly changing and varied. But content is still king! This has always been essential for any business.
“Content is anything that adds value to the reader's life,” says author and entrepreneur Avinash Kaushik. He is right. The ultimate goal of your blog is to add value.
Many people think that content marketing is unnecessary for retail stores. They couldn't be more wrong! Fun and engaging posts and guides can help you find new audiences, build brand awareness, credibility, and most importantly, they can drive sales.
Smart content marketing helps your business thrive. Communication has always been vital for any retail store. You now have the ability to target your buyers and customers wherever they are.
Therefore, we hope that the post ideas we have shared today are useful to you. These are the ultimate content marketing ideas for retail stores - big or small, famous or not. Try using them and let us know the results!
About the writer: Ben Grant is a blog writer and Link management donor. He enjoys discussing trends in modern literature and books, as well as giving personal advice on how to improve your writing style.
Are you a retailer ( or retail sales associate ) who’s struggling with how to approach shoppers ? Worried that you lack the magic touch, or that you’ll come off as an annoying salesperson ? Would you rather be awkwardly staring at your store’s point of sale software screen than actually talking to the customer in front of you ?
You should keep reading because, after years of being one of the strongest sellers at my store, I can assure you : anyone can sell. That’s not to say it’s not going to take a lot of practice. But over the years, I’ve found that a customer will tell you verbally and/or physically how to sell to them. If you’re listening properly and looking for the right cues, you can always tell if a customer is interested in what you have to say, what approach to take with them, and what exactly they’re looking for.
Check out the tips below, put them into action, and you should find yourself successfully closing sales : Practice Active ListeningActive listening isn’t just about standing in front a customer silently. There are a few important things you should be doing to engage in this practice :
The most important part of active listening is to not form a response while the customer is speaking. This is really to do, and is going to take a lot of practice. It’s very natural to latch on to one part of a comment and form a response to it, and then shut out the rest of the comment. to become a good listener, a sales person must resist doing this. Active listening should engage your whole body. Things like nodding and having an open stance show the customer that you are listening to what they have to say. Once it’s time for you to speak, give the customer a quick summary of what they said. This has a few purposes. First, it allows you to come up with a response post-comment without things being awkwardly silent. Second, showing the customer that you heard everything they had to say will often open them up to providing you with more information than they initially supplied.
Practicing réactive listening means that you are fully engaged with learning what the customer wants. This engagement makes a huge difference. Not only will you understand what the customer wants in a deeper way, but you also gain their trust easier.
Next : Pay Attention to Body LanguageAlong with active listening, you should be practicing ‘active looking. ’ ( Yes, I just made that term up. ) People will betray a lot of what they’re thinking in the things that they do with their body. A lot of body language experts will tell you some odd things to look for, like watching if someone scratches their nose, but I don’t think that level of depth is necessary. In fact, I think that if you’re watching for a customer to scratch their nose, you’re probably not practicing réactive listening.
However, there is still plenty of body language you should be paying attention to while you’re actively listening. Let me give you a bermuda list of tells you can easily pick up on during a conversation with a customer. 1. Eye ContactWhere a person’s eyes are looking is one of the easiest ways to tell what they’re focusing on. If the customer is looking at you, or the products you’re working with, that’s a good sign. It means they’re engaged with you and are interested in what you have to say and sell.
If they’re looking around, at someone else, out the door… anywhere that’s not where you are – that’s not a great sign. Usually if this is the case you should say something like, “Let me know if you need anything else, ” and let them do their own thing. No eye contact doesn’t mean you won’t be able to close the sale – but it could spell trouble if you don’t pay attention.
Hands/ArmsAnother important thing to pay attention to is what people do with their hands and arms. Typically, if someone’s arms are crossed, they are uncomfortable and probably not interested in what you have to say. You should tread gently : let this customer know you are there to help. If you’re talking with a customer who is clearly shy and uncomfortable with talking to you, I recommend acting in a more reserved manner and avoiding things like answering questions the customer has yet to ask. In addition, because this forme reflects a closed off mind, I mostly suggest avoiding suggestive selling. Suggestive selling does not work well on someone who is not interested.
Open arms and palms facing towards you, however, are an extra sign. If your customer has taken this sort of posture in your conversation, you’re doing well. In fact, I would definitely recommend going for it with suggestive selling. ( Of course, make sure you’re showing them items that are actually related to what they want, not just some pre-placed item that your manager wants to get rid of. )
Facial Expression—Particularly the Curve of Their MouthLastly, you should be paying attention to the termes you customer is making. This seems like a no-brainer, but it’s important to pay close attention to your customer’s facial expressions. Even if a customer is pulling a straight face at you, most people’s mouths are fairly expressive in small ways. Often, the corners of the mouth will be curving slightly up or slightly down. Down is not good for you – it indicates frustration or annoyance. Curving up, though, is an génial sign. Additionally, you should pay attention to how tightly the lips are held. If they’re pressed tightly together, it can mean the same thing as crossed arms.
That’s the three major areas of body language you should be paying attention to while actively listening to your customer. Keep in mind that while the customer’s body can give you an indication about how they feel towards you and your product, it’s the listening that is going to yield you the important information about what they want. Now that we’ve established good customer reading techniques, let’s talk about what to do with the information you pick up :
Respond With Similar Body LanguageOne of the easiest ways to set someone at ease is to “mirror” their body language. You don’t want to go overboard on this – that can seem creepy or just mean. But little things are really important. Start with pace and timing. Is the customer in a hurry ? Or do they want to take things slow and steady ? Speak and act at the same pace as the customer. If she’s in a hurry, speaking quickly and speed walking across the store, then you should speak quickly and speed walk across the store as well. If she’s speaking slowly and moves slowly, your speed talking and walking will only come across as aggressive to her.
In addition, you can do subtle things like adopt a similar positionnement, or use similar hand gestures. With the hand gestures, be careful. You don’t want to come across as mocking your customer. Don’t make exact replicas of hand gestures, keep it general. Determine if someone is ready to buy ( or not ) based on non-verbal cuesHere are a few more tips to help you differentiate shoppers who are ready to buy versus those who aren’t interested.
According to SCORE contributor Lee Perlitz, signals that shoppers are interested in a product include : Spending time looking at or discussing one product type – When a customer spends time focusing on just one product, there’s a good chance they’ve already set their sights on that one and are interested in purchasing it. Looking around for somebody to help them – Catch the shopper’s gaze when you see them looking around. According to Perlitz, you can approach them “if they sustain the glance or raise their eyebrows. ”Body language – A shift in body language signals “a change in esprit state that may well indicate readiness to buy. ” For example, if the shopper suddenly styles relaxed after you’ve answered their questions, that could be an indication that they’re ready to buy.
Be sure to approach customers once you see them exhibiting these signals. Failing to spot these signs or not acting in time could result in you missing out on the sale. On the flip side, here are the non-verbal signals indicating that someone isn’t ready to buy. Avoiding eye contact – If a customer doesn’t hold your gaze when you look at them, it likely means they’re not ready to make a purchase yet. Making ‘not now’ excuses – Statements like “just looking” or “not now” are clear signals that they aren’t ready to buy. Perlitz recommends that retailers “make an encouraging remark to keep them looking and back off. ”Looking at many different products – Not being focused on just one product is another indication that shoppers should be given space.
When you see or hear people exhibiting the signals above, then it’s best to hold off on the hard sell. Figure out the type of customer that you’re dealing with and respond accordinglyAs you know, there are several variétés of customers who walk through your doors, and you need to tailor your approach accordingly. tera help you do that, we’ve put together a quick slideshow summarizing the most common variétés of customers in retail. Check it out below :
More tips ? Those are our tips and tricks to help anyone become a good sales person. It’s important to remember that truly good sales people work on creating trusting relationships with their clients before they sell them anything. If you are capable of creating a trusting relationship, you are capable of selling. These tips are intended to help you create that relationship.
What tricks to reading customers do you employ ? Let us know in the comments below ! Author Bio : Cara Wood is a digital administrative assistant at Capterra, a company that puts business software buyers in touch with software vendors ! When she’s not at work at Capterra, she can be found horse-back riding, reading and just generally having a good time at life.