Instagram Bio Examples And How To Create Your Own
Photo of Stock that rocks If an Instagram bio doesn't seem like an essential business tool, think again! In just 150 characters, you can introduce yourself to users, explain your business, and direct your audience to even more of your valuable content. These bios are the definition of short and sweet! They force you to […]

how to write an instagram bio blog

Photo of Stock that rocks

If an Instagram bio doesn't seem like an essential business tool, think again! In just 150 characters, you can introduce yourself to users, explain your business, and direct your audience to even more of your valuable content.

These bios are the definition of short and sweet! They force you to get straight to the point of who you are and what you do. They're also, usually, the first thing people see when they visit your page and can just be the deciding factor between a follow arrow and a back arrow. It is crucial that your bio captures the attention of users and makes a striking first impression!

We've curated a list of articles to include in your bio that will enhance your Insta-game and keep your audience intrigued with whatever you have to share! Read it below.

How to write an Instagram bio

your name

As basic as this information may seem, it is essential that your bio include the full name of you or your business! People usually search for you by name, rather than your Instagram handle.

Keep in mind that the platform only considers your name and username in search queries, rather than other information, such as your profession or location.

A space dedicated to your name or the name of your company will make your profile more searchable. Not to mention, it also lets users know that a page really belongs to you!

What are you doing

Instagram is often used as a sort of portfolio for businesses and influencers! Because your bio serves as an introduction to your page, be sure to explain what you or your business is doing. This is your chance to tell the world what you are known for!

Showcase any unique skill sets or talents that followers would be interested in knowing. The platform is meant to be lightweight, so don't be afraid to show off both your personal and professional side. Viewers love to see a mix of content, and your bio is a chance to tell them what they can expect from your feed.

Maybe you are a graphic designer who is also a coffee connoisseur or an event planner who loves the outdoors. Including these facts gives the world a glimpse of your life!


Keywords are an easy way to give your account more focus. They describe exactly what is important to you and what your main points and interests are. While these terms won't increase your search capacity, there's a good chance they'll increase your engagement.

When you start to think about a list of keywords for your bio - whether personal, professional, or both - think about your core values. Including them will help you connect with your target audience, as users will better understand who you are and what you have to offer.

At Bloguettes, we have a list of words that describe who we are as a business. While we don't include keywords in our Insta bio, we refer to them often to make sure our feed reflects us as accurately as possible.

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Instagram allows users to include a clickable link in their bios! Take advantage of this feature to direct subscribers to even more content on your blog or website.

Tools, such as Planoly and Linktree, exist to help you optimize your publications. These links house all the content you want to share with your followers in one place, making them last longer than your feed.

These tools are also useful when it comes to content management. They allow you to write captions, schedule posts, track comments, and analyze your metrics. It's no wonder we love using them so much!

Contact information

Help subscribers connect more easily with you by including your contact details, either via clickable links or text in the bio! Your email address, company phone number or physical address are, of course, essential.

Go further by including your other social media profiles. It's a great way to build cross-channel engagement and make sure your brand is seen!

To show creativity

There are hundreds of millions of people with Instagram accounts! Put on your thinking cap and get creative as you put yours together to make it stand out from the crowd.

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    Emojis: Emojis are a fun way to incorporate pictures into your bio. They also space out the text and give your feed a little more personality!

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    Spacing: Line breaks make your information more consumable for users. To create them, type your bio in the desktop version of Instagram and hit "Return" to create the spaces.

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    Brand hashtags: Create a hashtag for your brand and paste it in your bio! This will help subscribers get into the habit of using it in their posts and hence increase your engagement.

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    Single font: Customize your biography font to suit your personality or your business culture. Use apps like Textizer to browse different types of text and find the one that's right for you!

Once your bio is in pristine condition, don't forget to complete it with a high-quality profile picture, whether it's your portrait or your company logo.

Bios that we love

@worth whilepaper

As you can see, there are plenty of ways to improve your Instagram bio and use it as an effective branding tool. We can't wait to see all of your amazing new bios. Post a link to your Instagram below so we can take a look!

Need help with your social media strategy? Email us at to learn more about our social media consulting services!

Sometimes it can feel like maintaining a saine lifestyle is an overwhelming challenge that doesn’t fit within the realities of daily life. It’s tough to hold down a full-time travail, eat well, train for a marathon, make homemade green juice, spend quality time with your family/partner, and meditate for an hour each day.

Coffee’s great too, but it’s best to start your day by re-hydrating with a full glass of water. Hydrating first thing in the morning helps to aid absorption, enhance skin health and boost energy.

Taking the stairs instead of the elevator is a simple way to get a little more physical activity in your daily life. It also strengthens and tones your legs and core while you’re at it !

A simple cheat for healthy eating ( and portion control ) is to make half your plate veggies at each meal. The veggies pack in essential vitamins, minerals and other phytonutrients important for health and longevity. And, because they’re rich in fiber, they help to aid digestion ( aka keep you regular ! ) and keep you feeling full longer.

Using a fitness tracker ( like the Fitbit, Apple Watch or similar ) to track your steps is an easy way to make sure you’re getting enough physical activity each day. We aim for 10, 000 steps daily, which has significant physical and esprit health benefits. The Fitbit will also remind you to get 250 steps each hour ( another important measure of health

Conventional household cleaning products are full of harmful chemical ingredients that are not good for our health ( or the health of our kids or pets ! ). Switching to healthier alternatives is a simple way to reduce your exposure to environmental toxins in your home. See our Healthy Cleaning Guide for a complete list of recommendations, and what to look for when choosing safer household cleaning products.

Similar to cleaning products, conventional skincare and personal care products are formulated with toxic ingredients we should not regularly let absorb into our body’s largest organ. Reduce the toxic burden on your body by switching to non-toxic personal care and beauty products ( see our specific recommendations on deodorant, sunscreen, and green beauty products ).

Maintaining a healthy gut has significant impacts on assimilation, skin health, immunity, esprit health and more. Taking a daily probiotic with a glass of water each morning is one of the simplest things you can do to boost your gut health ( which, in turn, boosts overall health in many ways too ). Learn more about the health benefits of probiotics ( and all the ways to get them in your diet ), and site our favorite probiotic supplement here.

Aim to eat real food that’s made of whole food ingredients you would have in your own kitchen pantry, or that your grandmother would recognize. ( Yup, this rules out most packaged food, sorry ! ) This is a little different than suggesting you eat only “health foods” ( many of which are increasingly processed ! ). “Real food” includes unprocessed foods like an apple, a cucumber, soybeans or a steak, as well as foods loosely processed from one ( or few ) real-food ingredients, like butter, olive oil, yogurt, tofu, etc. In other words, aim for foods that could be reasonably made in your own kitchen and avoid foods that can only be made in a lab.

Reduce the harmful effects of sitting ( like at your desk job ) by standing up and moving around for a minute or two every half hour.

Vitamin D is one of the most important nutrients for overall health, and sunlight is one of our best sources of it. Aim to get at least 30 minutes of sunlight each day—preferably in the afternoon, and without sunscreen ( read more about that here ). Not much sunlight in the winter where you real ? It might be worth supplementing with a vitamin D supplement and/or other food sources of this essential nutrient.

Houseplants help to cleanse your indoor air ( sadly, it probably needs it ! ), they’re pretty, and research even shows they improve mood, creativity and problem solving !

Aim to sweat in some way each day—whether that’s course, biking, dancing, hot yoga, or any other physical activity you enjoy. See our Fitness Guide for more workout ideas, as well as tips and tricks for building regular physical activity into your daily life and a downloadable fitness planner you can use to outline your own custom fitness plan to stay on track.

Green smoothies as a snack or simple, on-the-go breakfast are an easy way to get your greens in each day. Check out our curated list of healthy ( veggie-packed ! ) smoothie recipes for our favorite starter green smoothie recipe ideas.

“The only difference between a good day and a bad day is your attitude. ” It’s true—mindset is everything ! Cultivate a positive mindset by recognizing negative thought patterns and countering them with positive thoughts or affirmations. Here are more mindset resources for positive thinking.

Most adults need 7-9 hours of sleep each night. But in addition to quantity, quality of sleep matters too ! Follow our tips on getting quality sleep—things like keeping your bedroom cool at night, avoiding blue light after dark, and more.

{Start each day with fulfilling activities that set the tone for how you want to feel—whether that’s inspired, relaxed, productive, or something else.


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