by Matt Weik
In April 2020, Jack Owoc made it known that he was taking his monster from a brand in Energy Bang and had partnered with retail giant PepsiCo to expand their reach. Well, Jack put on his MAGA hat and, just like Trump, said, "YOU'RE FIRED!" The partnership officially ended in October 2020 after a difficult six-month honeymoon.
Jack made an official statement and said, “Bang Energy has had, and continues to have, a remarkable 11-year relationship with many of its previous channel partners, including the independent bottlers Pepsi. Therefore, we sincerely expected PepsiCo to perform at an even higher standard based on its enormous resources and promises. Unfortunately, we were wrong. PepsiCo, you're fired.
I'll just put it there, and I don't have the sales number to back it up, but that would be my observation. Most of the country has been under some sort of lockdown in 2020, which makes me believe that Bang's sales and projections through PepsiCo distribution are lower than expected. People don't drive to work, they couldn't get to the gym, they don't stop at a convenience store or gas station for an energy drink, and businesses everywhere have saw dramatic changes in their foot traffic and sales. So, COVID has done PepsiCo and Bang a little disservice this year.
Now I'm not a strategist or an insider (for that sort of thing, look for Joshua Schall). Still, I figured I would put on a different hat and discuss this topic because it's about supplements and the hot topic of energy drinks (which I have a soft spot in my heart for and have an energy drink next to me for that I type this).
Jack Owoc may be 'different', but he has a vision
If you were to tell me in April, when Jack announced that he had partnered with PepsiCo, that it would end a few months later, I would have laughed in my face. After all, PepsiCo is a HUGE company with an extensive distribution network that spans many channels. It would make sense for PepsiCo to take what Jack Owoc has built and take over without ever looking back. Unfortunately, that doesn't seem to be what happened.
Jack Owoc gave PepsiCo the exclusive distribution rights to Bang Energy in a move I never expected to take the turn he has. Of course, Jack has a great relationship with several of his other channel partners, but PepsiCo should have been the icing on the cake.
There has been a lot of back and forth over the years between Jack Owoc and Coca-Cola. Lawsuits, a war of words, trademark infringements, the list goes on. When Jack partnered with PepsiCo, I looked at it more as a major at Coca-Cola than anything else. You can only assume that Jack was thinking and strategizing this way too. He wanted to warn Coca-Cola that he wasn't going to back down from them and Reign and wanted to partner with the next big brand that would take on Coca-Cola.
The heartbreaking rift between Jack Owoc (Bang) and PepsiCo, in my mind, will only help Coca-Cola and Reign. While I haven't seen the sales numbers, Jack says PepsiCo hasn't delivered on its part of the partnership by not meeting the performance goals and sales projections they set together.
So what happens next?
The future of Bang Energy Drink
I'm going to say it as I see it… Bang is not going anywhere. In fact, it will continue to grow whether or not it has the backing of someone like a PepsiCo. Jack Owoc built an empire with Bang and has a substantial following sweeping the nation. Still, the one area where it seems to lack (and where PepsiCo could have helped them) is convenience.
PepsiCo has a ton of drinks in convenience store coolers. However, to earn more rounds in the cooler, they would either have to trade in something from their wallet already occupying real estate, or eliminate a competitor's product (like something from Coca-Cola).
I'm still scratching my head as to why independent c-stores aren't making room for bang and are phasing out some of the less performing drinks in the cooler. Bang is a hot seller, and people are looking for him.
With all the resources PepsiCo had, they were unable to really add value to Jack Owoc and Bang. I live in Pennsylvania and haven't seen Bang energy drinks at any of the convenience stores where I live. What I do see is a wide variety of Reign flavors taking up much of the cooler space.
More flavors ... More surprises
Jack continues to launch new flavors, caffeine-free flavor line extensions, and more. I think more than anything, PepsiCo's lack of support and sales may have kept Jack from doing more with the brand, and now that he's released he's back to racing.
2021 should be an interesting year for Jack Owoc and Bang. If I were a punter (which I am not) I would say Jack has some tricks up his sleeve for the New Year and will continue his dominance in the energy drink business.
I don't know about you, but I have my popcorn ready to see what lies ahead for Bang and what Jack plans to do with the brand. Will 2021 be the year he sells?
For many women, getting motivated to weight train is easier than ever; after all, there are a wide range of health- and physique-related reasons to pick up the iron. Unfortunately, as women, we just don’t have the level of anabolic hormones in our body that men do, so building muscle is, and probably always will be, more challenging. This does not mean, however, that it’s impossible ! It’s just going to take a strategic approach.
Here to share some of their best tried-and-true muscle-building tips are the fit beauties from NLA. Listen, learn, and grow !
The ' eat no more than absolutely necessary ' approach won’t suffice if you want to add muscle. In fact, figure pro and NLA-sponsored athlete Jessie Hilgenberg says eating enough is one of her top priorities, which is one reason why she leapt at the opportunity to show us what’s in her fridge.
' It’s all about eating to mazout your groupes musculaires, ' she says. ' A lot of us can’t get over that hurdle of gaining muscle, because we simply aren’t eating enough to support and maintain growth. '
She likes using the IIFYM ( if it fits your macros ) approach, as it allows her to figure out the best formula that fits her body. ' It breaks it down into how much protein, carbs, and fat you should be eating for your activity level, ' Hilgenberg explains, ' and often, it’s more than you think ! '
There’s nothing wrong with full-body workouts. Many women are able to build appreciable muscle by training every major force group a few times a week, especially when they first start. But if your total-body approach isn’t taking or has plateaued, it might be time to try a body-part split.
This is what finally worked for NLA athlete and bikini competitor Theresa Miller, which is why she advises hitting each main force group alone for maximum intensity. ' It’s important to come up with a good weekly training schedule that best suits you and your body type and goals, ' she says. ' I like to devote specific days to focus on certain muscle groups such as shoulders, back, and legs. '
There are many ways you can organize your split. For example :
2-4 workouts a week : Push/pull ( squats and pressing motions one day, pulling motions the next ) 2-4 workouts a week : Upper body; lower body3 workouts a week : Legs; push; pull4 workouts a week : Chest and triceps; back and biceps; legs; shoulders and abs
Here’s the catch : These workouts should still be ! Embrace the challenge, and find out what #legday is all about. It could be just the thing to take your results to the next level.
When you increase kcal and protein, it can be tempting to up your cardio as well. After all, you don’t want to gain the wrong type of weight, right ? Jessie Hilgenberg says that esprit trap might be just the thing that’s holding you back. ' You don’t need to spend hours doing cardio—especially when you’re looking to add force, ' she says.
It can help to think of it this way : Every calorie you burn on the treadmill is one that your body won’t use to build bourrinage. If you’re looking for a challenge to replace all that cardio, Hilgenberg advises hopping into the squat rack and pushing new limits rather than continuing to submit to your old ones.
For NLA athlete and bikini pro Amy Updike, results came when she started really adding weight to the bar. ' I try to lift the heaviest weight I can while still maintaining proper form and reaching the range of 8-12 reps per set, ' she explains. ' Heavier weight for me means the muscle has to grow in order to lift it. '
Don’t expect to get a lot stronger overnight, though. Slowly add weight to the bar, giving your body a chance to rise to the challenge. While you may not add weight to every lift in each workout you do, you should see a gradual upward trend. If it’s been six months and you are still using the same weights, consider this a clear sign that you need a change of approach.
When you’re doing endless reps with tiny light weights, you can get away with sloppy form. That changes once you commit to lifting heavier. Form needs to become a top priority !
' Don’t get sloppy, ' advises Miller. ' Always do slow, controlled movements when hitting each rep. This will help you feel the movement and the burn in the right places.
One great thing about that 8-12 rep range is that it is low enough to help you gain some strength, but high enough that you’ll feel that essentiel mind-muscle connection—the feeling that helps you ensure you’re sérieux the right force fibers and getting the most from each exercise you do.