Mobile casinos: Interest at all-time high; record 2021 year predicted
As the UK grapples with yet another coronavirus lockdown, great media attention has been placed on the countless industries struggling to stay afloat in 2020 - and for good reason, much of the world has fallen. in an inevitable recession. However, while it is not acceptable to put it bluntly, in some markets the pandemic […]

As the UK grapples with yet another coronavirus lockdown, great media attention has been placed on the countless industries struggling to stay afloat in 2020 - and for good reason, much of the world has fallen. in an inevitable recession.

However, while it is not acceptable to put it bluntly, in some markets the pandemic has generated growth. The shift to staying at home and avoiding public gatherings may have destroyed the hospitality and tourism sectors, but a number of industries including logistics food delivery services and online retailers are enjoying good years.

In fact, in many cases a simple redistribution is involved. Wherever an industry has an online or remote equivalent, it is this remote alternative that reap the rewards - and this change is no more evident than in the case of mobile gaming.

While many casinos have been forced to close their doors to comply with government guidelines at regional and national levels, online slots have proven an attractive prospect for a large portion of this consumer base.

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Research interest in online casinos has reached an all-time high in the UK since the Covid-19 outbreak earlier this year

Lock boost

Data from Google Trends that covered the UK's first nationwide lockdown showed that searches for `` online casinos '' reached a record level, following the forced closure of physical venues and the temporary suspension of elite sports.

The data also showed that while the number of games of chance was slightly depressed due to the foreclosure, possibly due to taking live sports betting, each individual player increased their session spending during this time.

Not just the new normal

But, as we pointed out at the start of this article, while interest in online casinos has certainly increased due to the societal impacts of Covid-19, the industry had made solid progress before 2020.

The gaming industry has shown strong growth over the past decade - but most of that growth has been attributed to the online sector.

According to market consumer data company Statista, in 2011 the gambling industry's gross gambling return (GGY) in 2011 was £ 8.4 billion. At the end of the decade, it was worth £ 14.4 billion.

Statista estimates the GGY of 'remote' gambling, which includes online, at £ 5.5bn, or more than a third of the total market return. This figure simply eclipses the traditional outlets associated with gambling, including UK casinos (£ 1.05 billion), bingo (£ 0.7 billion) and arcades (less than one half a billion). According to the Gambling Commission, 33.6 million active online gaming accounts existed in 2018.

Google Trends shows that gambling has moved online due to the closure of physical gambling sites and the cancellation of many sporting events

License to excite

The sentiment surrounding onling casinos over the past decade has changed dramatically, and their growing popularity has been accompanied, by and large, with a consensus that they are as trustworthy as their physical counterparts.

This is largely due to a combination of more sophisticated technology and better user experience provided by online gaming houses, and more robust regulation by industry leaders.

In Britain, the UK Gambling Commission was established in 2005 to regulate gambling on behalf of the UK government, ensuring consumer protection. As a result, casinos - whether online or physical - have been granted licenses provided they meet the necessary regulations.

Like their physical counterparts, online casinos strip everything, including down to the code for their online slots, and expose themselves to rigorous testing and data collection to ensure that 'they are both technologically sound and pay at the required rate.

The Gambling Commission requires online slots to provide a Return to Player Number (RTP) for each activity, ensuring players are aware of their percentage chance of winning before they start playing.

It may seem counterintuitive, but the majority of casino games are all about chance, and therefore easy to calculate the return to the player.

For example, a roulette wheel has a set number of outcomes, and opting for black or red offers almost a 50% chance of winning. The chance of landing on the "zero" green, although an unlikely outcome, is what causes the winning percentage to drop below 50%, giving the house the advantage. This is also what provides variance and an opportunity for the player to win big, if luck sees it.

Despite an overall decline in gambling, the Gaming Commission said that across the industry there had been an increase in the number of customers playing online slots, poker, casino games and online games. virtual sports.

Look ahead

The increased availability and user experience, coupled with the uncertain future of physical gaming in the COVID era, has led the majority of forecasters to be extremely optimistic about the chances of mobile gaming in 2021.

Technavio report suggests online gaming could grow by up to 19% in 2021, with brands like Mr Gamble well positioned to capitalize on the increased interest of younger age groups and the legalization of online gambling in many countries who had not yet done so.

Please play responsibly (18+ in UK) - check age restrictions before participating


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