As a podcaster, your primary goal is to consistently deliver great value content through premium podcast episodes. Second, you're probably constantly looking for ways to consolidate your authority within your niche and to grow and strengthen your loyal podcast listeners group. And there are a lot of really effective ways to do it. You can (and should!) Blog alongside your podcast, you can start a video podcast or YouTube channel, or you can use Pinterest to promote your show. But, for today's article, we're going to explore another way to build your authority and really grow your listener base - by turning your podcast into a book!
Many podcast hosts have had great success branching out into author territory and sharing their podcast knowledge in a different format. Two notable examples are Dave Jackson, founder and host of School of Podcasting, which has enjoyed great success with his book Enjoy your podcast which came out this year, as well as veteran podcaster Eric Nuzum, whose book, Make noise, was a real winner in 2019.
But turning your podcast into a book isn't limited to shows by host Roman Mars 99% invisible, with the show's producer, Kurt Kohlstedt, recently released their book, The city 99% invisible. This book is a wonderful extension of the podcast, but the new medium allows for more complex exploration of the topics. In a related vein, the hosts of the ever popular Stuff You Should Know podcast, Josh Clark and Chuck Bryant (with Nils Parker!) Are set to release their own book later this month, aptly titled, What you need to know: An incomplete collection of the most interesting things.
And these are just a few examples of podcasters who have expanded their influence and reach by putting pencil to paper and turning to writing.
And you and your show could be next! In this article, we take a look at eight reasons why turning your podcast into a book might just be the next phase in your podcast marketing strategy.
Related reading: How to improve the visibility of your podcast
1. You will strengthen your niche authority
One of the most compelling reasons for writing a book is that it's an incredible credibility booster. Having a book with your name printed on the cover is a great way to rocket yourself to “expert status,” as books are considered one of the most credible sources of information. By sharing your content in a textual format, you will be able to establish yourself more as an expert on your topic and, as a result, people will see you, and by extension, your podcast, as a reliable and credible source of information. , further strengthening your niche authority. On top of that, by turning your podcast into a book, you will be delivering more content in another medium, which serves to strengthen your authority within your niche and is essential in helping your podcast rise to the top.
Related reading: 8 strategies to build authority in your podcast niche
2. You have a head start
One of the strongest arguments for turning your podcast into a book is the fact that as a podcaster you have an incredible head start. Why do you ask? Well, because you will already have so much content to start! One of the most formidable challenges of writing a book is the amount of content writers have to produce, usually from scratch. As a podcaster, you'll already have a lot of content to start with, especially if you've faithfully transcribed your podcasts! (Just one of the many reasons why you should transcribe, a hint, a hint!) And while you will still have to do a lot of work and effort (you are writing a book, after all!), Your workload will be considerably less than if you started your book from scratch. And as an added bonus, since you probably should have done a lot of research for your podcast episodes, you'll have all of that research ready and waiting for you to turn to when you start your book writing project.
Related reading: Top 5 Benefits of Transcribing Your Podcast
3. You can reuse your content
Talking about all that research and work you've already done for your podcast brings us right to our next reason to turn your podcast into a book. This gives you a great opportunity to repurpose your content and make all that hard work you've put into your podcast now working for you! And while any research you do for your show is never really wasted, whether it goes into the final product or not, if you choose to write a book, it certainly won't go to waste because the research phase of the writing of the book will be largely already done. Plus, through your podcasting experience, you should already have a good grasp of the type of content your audience wants, you know the direction you need to take when preparing to write your book. You can use this knowledge to your advantage by using it to create a book they can't wait to get their hands on!
Related reading: How to write great blogs for your podcast
4. You already have an impatient audience
For many potential authors and writers, the fear of not being able to sell a copy of their book is enough to put the project on hold before it has a chance to see the light of day. But, as a podcast host with a solid base of loyal listeners, you already know that there are people out there who are interested in your area of expertise and would be eager to buy your work in version. printed. Podcast listeners are some of the most loyal and dedicated fans, which means you'll already have tremendous support for your book. You still need to do a lot of marketing to really increase your visibility, but supporting your podcast community will really benefit your book's overall success. And on top of that, all that support from your enthusiastic audience can also be a great motivating force to get you to complete your writing project!
Related reading: How to build a strong podcast community
5. You will reach new audiences
One of the main goals of any podcast host is to get their content to as many ears as possible. This can be done in a number of ways, from promoting your show through different social media platforms to finding guest opportunities on other podcasts or creating discoverable content for your podcast related blog. However, writing a book might just be the marketing strategy your podcast needs! Whether it's a physical print, an eBook, or even an audiobook, each type of book has its own unique platforms to reach potential readers and listeners, as their points of sale. and their distribution channels are unique. Each platform also has its own audience, depending on the type of content that readers like to consume. So, by delivering your content in a completely different format, you'll reach a whole new audience, which you can then convert into podcast listeners.
Related reading: How to promote your podcast if marketing isn't your strength
6. You can make a dream come true
In 2002, a survey was conducted which found that 81% of people want to write a book "someday". Many of us dream of someday writing a best-selling book, but generally we think that this is just a pipe dream, or something that we will try on that allusive "one." day 'when we will feel something to say, or when we have the finances and the opportunity to do it professionally. For many podcasters, this may be the reason they took to podcasting, as it was an accessible way to get their story or voice known to the world, without having to have their book picked up and published. . But now, as a podcaster, with all the hard work you put into your show and consistently posting valuable content, you've done a lot of background to establish yourself as an authority in your niche. Add that to all the work you've done to build a strong podcast community, and your dream of writing a book starts to look a lot more like reality. But even if becoming a full author wasn't on your to-do list, as we saw in Reason # 1, being able to put “author” behind your name can only strengthen your voice. as authority and expertise on your subject.
7. You can create an additional income stream
Creating valuable content means that there is always an opportunity to turn that content into another stream of income. And this is especially true for a book. Once you have worked hard to publish your book and covered any costs you may have incurred during the publishing, printing and distribution processes, any sale of your book will earn you additional income. . Writing a book can also open up other opportunities for public visibility and additional sources of income. Whether it is speaking engagements, speaker opportunities or conference sessions, it all becomes a greater possibility when you have built your credibility and authority within your niche by putting (bestselling!) "Author" behind your name. .
8. Publishing is more accessible than ever
No book deal (yet!)? No problem! Now more than ever, self-publishing your book is a viable option! Self-publishing is becoming more and more popular, with many new authors choosing to go this route, as they can then retain much greater control over their content, as well as how and where their book is advertised. . Obviously, going the self-publishing route will require a lot more effort on your part in terms of marketing and advertising strategies. You will have become quite comfortable with the fact that you will have to do a lot of self-promotion, both through your podcast and your social media platforms in order to reach new audiences. But on the bright side, if you've already built a loyal fan base around your show, you won't need to “push” your book promotion too hard to get the ball rolling, as you'll already have a great group of fans. people around you who love your content and are happy to support your new adventure. If they've learned to trust your voice and your opinion on your niche topic through your podcast, converting them into buyers of your book should be the next natural step.
Turning your podcast into a book could open many new doors and create the potential for a multitude of new and exciting opportunities. Of course, the thought of writing, editing and publishing your own book can be really daunting too! But, as you can see above, there are some really big benefits to delivering your amazing content in a new format and reaching a whole new audience. Most importantly, taking on the challenge of writing your book and reaching a larger group of people with your content will also help you gain more listeners for your podcast. So take a page from our podcast marketing strategy and start putting pen to paper. Then you will be on your way to becoming a full published author, and you and your show will reap the rewards.
Related reading: 7 benefits of turning your audiobook into a podcast
According to recent research from The Infinite Dial report, conducted by Edison Research, 67 million Americans listen to podcasts monthly ( more than practice Catholicism ) and quarante deux million listen weekly ( more than a precious trip to the movies ).
I don’t think anyone truly predicted the insane rise in popularity of podcasts, but I love podcasts, so I’m certainly not complaining !
The beauty of podcasts is that you can listen to them while you’re doing other things, like running, cleaning the house, doing laundry, and driving to work. They’re a passive form of media, and they allow you to get lost in a story.
I host my own podcast, and my team produces many, many popular podcasts, so we’ve seen our fair share of successes and failures in podcast preparation, both from the hosts and the guests. I wanted to share a few best practices to make your podcasting life easier, whether you’re an ongoing host or a frequent guest.
You can’t host a successful interview without being clear about how you want the interview to run. And look, I’m not saying you have to run the same kind of show or host the same genres of adequately as everyone else out there.
But when you’re clear about the genres of questions you’re going to ask, the cadence and length of the show, and perhaps one or two questions that you’ll ask every guest, it helps you be more prepared and also gives your listeners an easier time binging because they’ll know what to expect.
Decide what kind of show you want to have, make sure you’re consistent, and if you do want to make changes, that’s okay. Just make sure you’re communicating them with your guests and your audience.
Even if you think you know your guest really well, sending over a pre-show form for your guests to fill out is helpful for everyone. It allows your guest to get a feel for the variétés of questions you like to ask, and it helps you gather the information that directly relates to your show, as opposed to public information you can find on the web or through casual conversations.
In addition to requiring the pre-show form, do some research of your own. Google is your friend here. If it’s a professional podcast, LinkedIn can also provide a lot of interesting work information. But don’t overlook old site posts, other podcast interviews, social media updates, and personal news that you can connect upon ( new babies, puppies, or houses are common ! ).
Many podcast guests are looking to get their message out there because they’ve released something new, like a book. And especially in the world, having penned your very own book boosts your credibility in the industry, which is why so many people are turning to book-writing these days. But remember, if a guest is coming on your show with the goal of promoting the book and its message, you’ve got to read, or at least skim, their book. You’ll be able to ask more interesting questions, and your guest will feel welcome and appreciate your attention to their efforts.
You wouldn’t believe the amount of noise I’ve had to edit out of podcast recordings… or at least I’ve attempted to. Some can’t be saved. But distractions don’t just come in the form of courier notifications and phone calls. They’re social media messages, dogs barking, mail men and women… the list goes on. If you’re scheduling recordings, try to do them when your baby is usually sleeping, or the tchat has already arrived, or people aren’t popping into the kitchen next to you to microwave their leftovers.
Also, be sure to put your phone on airplane mode, close your email programs and Facebook, put the dog in the other room, and wait to eat your lunch until after your recording wraps. No one wants a post-lunch belch to show up in their interview.
This seems self-explanatory, but I’m always surprised to hear the number of guests who ask me what the format of the podcast is, or what kind of show it is, etc. If you’re being invited to join the show as a guest, you’re being promoted by the podcast and you’re being put in front of new audiences. That’s an honor ! Do yourself a favor, and prepare by listening to the other kinds of guests the host has had on the show, what kinds of questions the host normally asks, and how you might be able to differentiate yourself.
Consider your pitch. What’s your unique value proposition ? Why does this host even want to have you on their show, using a precious 30 minutes to an hour of their life talking to you ?
Sometimes, if you’re lucky, the host will have asked YOU to join their show. What an honor ! In that case, the host will likely have an idea of what they want you to cover and how it will affect their audience.
If, on the other hand, you’re out there hustlin’ and bustlin’, pitching yourself for podcast appearances ( as most professionals are ), you’ll need to make that thing that you are uniquely qualified to do very clear.
I am looking forward to explaining the power that virtual assistants can have on growing a business and getting out of your own way. I’m excited to share some ideas about how your audience can find, hire, and train a VA quickly and efficiently… without losing their minds. Not only will this impress your host, but it will help them develop questions that you can effectively answer. No one wants to be stumped on a podcast interview !
Whether we like it or not, not all podcast hosts will have read this site web post ( hehe ) and be completely prepared to have you on their show. Or, they won’t have stellar research skills and won’t be able to find your latest headshot and bio. to avoid any confusion or any outdated information, do your host a favor and offer up your latest headshot and a short . It will help them introduce you, can be included in show notes, and will save everyone any embarrassment of sharing information that’s no longer accurate.
You’d think this one would be a no-brainer, but again, you’d be surprised at how many people are like, “I want to be on your podcast ! ” And then are like, “Wait, how does the internet work ? ”Look, podcasting is generally all done with VOIP tools like Skype or Zencastr, which require a stable internet connection ( wired if possible ) and a good quality input. Producers like me can only do so much if you sound muffled, staticky, or if you’re blowing out your microphone.
Your best way to be an amazingly prepared podcast guest might just be to ask what your host needs. Maybe there are some special recording informations or tools, or perhaps there are a few questions that they always like to ask ( which, frankly, you should know about if you’ve listened to a few episodes of the podcast ), or maybe the host needs you to prepare a bermuda site web post to go in the show notes. As a guest, it’s your travail to make the host’s life easier. It’s your job to do everything you can to make the interview freakin’ awesome. You can’t help a bad host—that’s just sad and always hard to listen to—but you can do your part to make sure you’re not to blame for a terrible podcast episode.