Our Black Friday Sale is here!
Enjoy a 30% reduction on all titles published before 30 years olde October 2020.
Just use the discount code BLACKFRIDAY30 at checkout. Spa and conditions of application *.
In this article, we take a look at some of the titles on sale - with titles for college students, pros, and fitness fanatics, there is something for everyone this Black Friday.
You can also use the buttons below to explore more titles on sale.
For all fitness enthusiasts
JC's Total Body Transformation
Whether you are looking to improve your fitness, strength, or function, JC Total Body Transformation has over 100 workouts ready to be incorporated into your workout.
In addition to the workouts, you will get nutritional advice to help lose weight and build muscle; Learn the steps for faster recovery as well as tips on a variety of equipment including dumbbells, dumbbells, and medicine balls.
JC's Total Body Transformation will help you achieve your fitness goals, but don't take our word for it ...
“If you are looking for a complete body transformation or a dramatic improvement in your athletic performance, you should follow JC's training methodologies. He is a master at designing programs, creating safe and effective workouts that deliver serious results.
Carla Sanchez, CSCS -Owner of Performance Ready Fitness Studio, Two-Time Ironman and IFBB Pro
Now £ 14.00 with the discount code BLACKFRIDAY30
For sports business owners
The Sport Business Manual
Want to feel inspired to take your sports business to the next level? This is exactly what the Sport Business Handbook will do.
Throughout the book, you will be encouraged to think about what role you want to play in the industry, explore your values, and empower yourself to get to where you want to be.
You will explore the value of brand management and the power of modern technology and media in the sports industry, while establishing a framework for thinking and behaving like a leader.
You'll get practical advice and hear personal stories from industry leaders. The Sports Business Handbook will allow you to identify your strengths and develop your skills to become a successful sports business leader.
With insights from over 100 sports business leaders, you are bound to end this read with a better sense of yourself and a desire to grow and develop both individually and professionally.
Now £ 21.70 with the discount code BLACKFRIDAY30
Track and field training essentials
Designed for coaches training in all areas of athletics or track and field, from shot put to obstacles, sprints to jumping events. Track & Field Coaching Essentials is a one-stop-shop for coaches to help prepare their athletes to reach their potential.
The book explores the fundamentals of training, sports science such as sports psychology, physiology and biomechanics, as well as each of the individual athletic events in sections on running events and relays, jumps and throws.
Now £ 14.70 with the discount code BLACKFRIDAY30
Fitness and health
This manual explores the physiology and benefits of fitness while providing information and tools to improve health and wellness. It prepares students not only to learn the methods, but also to put them into practice as they begin their careers in the field.
Fitness and Health explores all areas of the field from the benefits of activity, mental health, assessment, psychology, and environmental factors influencing performance.
Specifically, you will explore how to motivate yourself and others to adopt a healthy lifestyle; how the body responds to physical activity; why physical activity is beneficial for health; and how physical activity can help people improve aerobic and muscle fitness, achieve and maintain a healthy weight, improve performance at work and in sport, and improve vitality.
Now £ 37.80 with the discount code BLACKFRIDAY30
For healthcare professionals
Physiology of clinical exercise
Designed for novice clinical exercise physiologists and veterans alike, this title examines the effects of exercise on chronic disease, studying 24 chronic diseases, their medications, pathophysiology and clinical applications.
From cerebral palsy to cancer, you'll explore the conditions and hands-on exercises you can prescribe, with detailed details for each condition.
Now £ 65.80 with the discount code BLACKFRIDAY30
These are just a few examples of the Black Friday sale, but we have a lot more to explore on our website.
*Black Friday General Conditions of Sale
- This offer entitles you to a 30% reduction on the recommended retail price of the selected titles. The sale excludes titles published on October 30 and after, and therefore excludes titles available for pre-order.
- This offer can only be used against paper and eBook formats.
- Offer valid only for customers based in UK, Europe and certain other territories. Offer excludes Brunei, Cambodia, Canada, China, Hong Kong SAR China, India, Indonesia, Laos, Malaysia, Mexico, Myanmar (Burma), North Korea, Philippines, Singapore, South Africa, South Korea, Thailand , US Outlying Islands, US US and Vietnam.
- This offer is valid from 11/23/2020 at 11:59 p.m. (GMT) on 11/30/2020.
- This offer is only available for online purchases made on the Human Kinetics Europe website (https://www.human-kinetics.co.uk).
- Discount can only be redeemed by quoting BLACKFRIDAY30 at checkout and can only be used at the time of purchase and not retroactively.
- No minimum purchase required.
- This offer cannot be combined with any other offer or discount.
- This offer may be changed or withdrawn at any time at Human Kinetics' discretion.
- The discount does not apply to shipping costs.
click here to discover more
Almost anybody can safely take up walking, and light to moderate exercise is usually fine for healthy adults with no troublesome symptoms. But do you need to talk to your doctor before taking on a more strenuous regimen ? It’s wise to talk to a doctor if you have any questions about your health or plan to start more vigorous workouts, especially if you haven’t been active recently.
Definitely talk to a doctor if you have any injuries or a chronic or unstable health condition, such as heart disease or several risk factors for heart disease, a respiratory ailment like asthma, high blood pressure, joint or bone disease ( including osteoporosis ), a neurological illness, or diabetes. Also consult your doctor if you suspect you may have an illness that would interfere with an exercise program or if you have been experiencing any troublesome symptoms, such as chest pain, shortness of breath, or dizziness.
Almost anybody can safely take up walking, and light to moderate exercise is usually fine for saine adults with no troublesome symptoms. But do you need to talk to your doctor before taking on a more strenuous regimen ? It’s wise to talk to a doctor if you have any questions about your health or plan to start more vigorous workouts, especially if you haven’t been active recently.
10 tips for avoiding injuries
Once your doctor gives you the go-ahead to exercise, the tips below can help you avoid injuries :
Take five to 10 minutes to warm up and cool down properly. Plan to start slowly and boost your activity level gradually unless you are already exercising frequently and vigorously.
Be aware that training too hard or too often can cause overuse injuries like stress fractures, stiff or sore joints and muscles, and inflamed tendons and ligaments. Sports prompting repetitive wear and tear on certain parts of your body — such as swimming ( shoulders ), jogging ( knees, ankles, and feet ), sport tennistique ( elbows ) — are often overuse culprits, too. A mix of different kinds of activities and sufficient rest is safer.
Listen to your body. Hold off on exercise when you’re sick or feeling very fatigued. Cut back if you cannot finish an exercise séance, feel faint after exercise or fatigued during the day, or suffer durent aches and pains in joints after exercising.
If you stop exercising for a while, drop back to a lower level of exercise initially. If you’re doing strength training, for example, lift lighter weights or do fewer reps or sets.
For most people, simply drinking plenty of water is sufficient. But if you’re sérieux out especially hard or doing a marathon or triathlon, choose drinks that replace fluids plus essential electrolytes.
Choose clothes and shoes designed for your type of exercise. Replace shoes every six months as cushioning wears out.
For strength training, good form is essential. Initially use no weight, or very light weights, when learning the exercises. Never sacrifice good form by hurrying to finish reps or sets, or struggling to lift heavier weights.
Exercising vigorously in hot, humid conditions can lead to serious overheating and dehydration. Slow your pace when the temperature rises above 70°F. On days when the thermometer is expected to reach 80°F, exercise during cooler morning or evening hours or at an air-conditioned gym. Watch for signs of overheating, such as headache, dizziness, nausea, faintness, cramps, or palpitations.
Dress properly for cold-weather workouts to avoid hypothermia. Depending on the temperature, wear layers you can peel off as you warm up. Don’t forget gloves.
Delayed bourrinage soreness that starts 12 to 24 hours after a workout and gradually abates is a normal response to taxing your zones musculaires. By contrast, persistent or soutenu muscle pain that starts during a workout or right afterward, or bourrinage soreness that persists more than one to two weeks, merits a call to your doctor for advice.