by Matt Weik
I remember the days when if you wanted to lose weight you would go to your local supplement store and buy a bottle of Hydroxycut - it was THE go-to weight loss supplement. At the time, it was under the MuscleTech label, but has since branched out and has apparently disappeared from the sports nutrition side of the industry and grown into a bigger market. While everyone has their own name, the name is no longer on the tip of anyone's tongue (at least not in our industry). Now they're launching what they call the Cut Energy Drink.
But hold my beer, this is where things get crazy. When you venture into your local supplement store, you will be hard pressed to find Hydroxycut products on their shelves. Why? Because they are now sold in all existing FDM and wholesale stores. They basically turned their noses to the specialty channel (the same way EAS did).
That's good, there are much better products on the market so I'm not sure anyone really misses them, but if you venture to the Hydroxycut website you'll notice that when you click "to come" "banner with Cut energy drink featured, which says" find us at Dollar General ". I'm lost here, so maybe we can discuss this for a bit.
What's the game here with the Cut energy drink?
I'm sure there's a good explanation for this (maybe I'll check out Josh Schall on this one), but why the Dollar General locations? From what I hear, the price of the energy drink will be comparable to almost any other energy drink at around $ 2 a can. Sure, they show that they will also be selling the Cut 4 and 12 Energy Drink, but the placement doesn't really make sense to me.
I can only speak for myself, but when I want an energy drink or need caffeine I will either go to a gas station, convenience store, or supplement store to grab a can of whatever. which is criticized. caffeine. The LAST place I think I would go for an energy drink would be Dollar General. I understand there are about 15,000 Dollar General locations in the United States, but what are their sales forecasts for Cut energy drink? I don't know a lot of people who would go out of their way to go to a Dollar General to buy this drink. Maybe their local grocery store, though, as they're normally there every week at the grocery store anyway.
Since the Cut Energy Drink will be priced the same as every other competitor, why wouldn't they just buy a Bang, Reign, C4, Raze energy drink, or any other energy drink? I guess the next thing to discuss would be the profile - which I'm not mad at ... that's decent.
Why not make this formula a specialty?
Ok i know the reason for this ... they told the retailers to pound sand, and none of them will accept the product but check this formula.
Although the formula contains the standard B vitamins, taurine (1000 mg) and caffeine (200 mg), it also contains 250 mg of N-acetyl-L-tyrosine, 200 mg of green coffee extract, watermelon juice , elderberry extract, 125 mg of patented product. AlphaSize®, 75 mg of Asian Ginseng extract, and finally, it also contains Huperzine-A.
The cut energy drink will come in three favors: pineapple orange mango, pomegranate watermelon, and berry lemonade. It all sounds delicious. And before each flavor is the word "Sparkling", which makes me believe that Cut energy drink will have some carbonation.
Each can will be zero calorie and zero sugar, which will appeal to just about any energy drink enthusiast. On the box they have some key captions such as "Burns Calories, Boosts Metabolism, Improves Focus and Energy." And of course, you can't have a Hydroxycut product without “Scientifically Researched” in marketing (it's playing out).
Nonetheless, in the fine print of their marketing, they state, “People using the key ingredient (C. canephora robusta) for 60 days lost an average of 10.95 pounds. with a low calorie diet and 3.7 pounds. in a separate 8-week study with a low-calorie diet and moderate exercise. In short-term studies, research shows that caffeine can temporarily help increase energy expenditure (calorie burning). Contains caffeine to boost metabolism, improve focus and increase energy. Based on AC Nielsen xAOC sales data for Hydroxycut capsules. "
The key to the above is where it says “Hydroxycut capsules”. Some of the findings have nothing to do with Cut Energy Drink and what was found through its actual use and application - but rather another of their products. The devil is in the details.
Overall though, I would give Cut Energy Drink a spin and see what happens. Cut Energy Drink seems to be more than just an energy drink, but rather doubles as a weight loss drink. The combination reminds me of the days of VPX Redline (dang, those things were delicious - I drank so much of it I'm surprised my heart is still beating).
Hydroxycut stays true to its roots with Cut Energy Drink and associates it with weight loss, but again I scratch my head that they are promoting it as being found at Dollar General (not even a mention of Walmart, which is odd).
All in all, if I find a Dollar General in my area, I'll stop by and see if they have any in stock to give them a good idea. Again, the flavors look delicious and the overall profile isn't bad.
Are you planning to try Cut Energy Drink? Let us know in the comments.
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For many women, getting motivated to weight train is easier than ever; after all, there are a wide range of health- and physique-related reasons to pick up the iron. Unfortunately, as women, we just don’t have the level of anabolic hormones in our body that men do, so building muscle is, and probably always will be, more challenging. This does not mean, however, that it’s ! It’s just going to take a strategic approach.
Here to share some of their best tried-and-true muscle-building tips are the fit beauties from NLA. Listen, learn, and grow !
The ' eat no more than absolutely necessary ' approach won’t suffice if you want to add force. In fact, figure pro and NLA-sponsored athlete Jessie Hilgenberg says eating enough is one of her top priorities, which is one reason why she leapt at the opportunity to show us what’s in her fridge.
' It’s all about eating to mazout your groupes de muscles, ' she says. ' A lot of us can’t get over that hurdle of gaining muscle, because we simply aren’t eating enough to support and maintain growth. '
She likes using the IIFYM ( if it fits your macros ) approach, as it allows her to figure out the best formula that fits her body. ' It breaks it down into how much protein, carbs, and fat you should be eating for your activity level, ' Hilgenberg explains, ' and often, it’s more than you think ! '
There’s nothing wrong with full-body workouts. Many women are able to build appreciable muscle by training every major muscle group a few times a week, especially when they first start. But if your total-body approach isn’t taking or has plateaued, it might be time to try a body-part split.
This is what finally worked for NLA athlete and bikini competitor Theresa Miller, which is why she advises hitting each main force group alone for maximum intensity. ' It’s important to come up with a good weekly training schedule that best suits you and your body type and goals, ' she says. ' I like to devote specific days to focus on certain force groups such as shoulders, back, and legs. '
There are many ways you can organize your split. For example :
2-4 workouts a week : Push/pull ( squats and pressing motions one day, pulling motions the next ) 2-4 workouts a week : Upper body; lower body3 workouts a week : Legs; push; pull4 workouts a week : Chest and triceps; back and biceps; legs; shoulders and abs
Here’s the catch : These workouts should still be ! Embrace the challenge, and find out what #legday is all about. It could be just the thing to take your results to the next level.
When you increase calories and protein, it can be tempting to up your cardio as well. After all, you don’t want to gain the wrong type of weight, right ? Jessie Hilgenberg says that esprit trap might be just the thing that’s holding you back. ' You don’t need to spend hours doing cardio—especially when you’re looking to add bourrinage, ' she says.
It can help to think of it this way : Every calorie you burn on the treadmill is one that your body won’t use to build bourrinage. If you’re looking for a challenge to replace all that cardio, Hilgenberg advises hopping into the squat rack and pushing new limits rather than continuing to submit to your old ones.
For NLA athlete and bikini pro Amy Updike, results came when she started really adding weight to the bar. ' I try to lift the heaviest weight I can while still maintaining proper form and reaching the range of 8-12 reps per set, ' she explains. ' Heavier weight for me means the bourrinage has to grow in order to lift it. '
Don’t expect to get a lot stronger overnight, though. Slowly add weight to the bar, giving your body a chance to rise to the challenge. While you may not add weight to every lift in each workout you do, you should see a gradual upward trend. If it’s been six months and you are still using the same weights, consider this a clear sign that you need a change of approach.
When you’re doing endless reps with tiny light weights, you can get away with sloppy form. That changes once you commit to lifting heavier. Form needs to become a top priority !
' Don’t get sloppy, ' advises Miller. ' Always do slow, controlled movements when hitting each rep. This will help you feel the movement and the burn in the right places.
One great thing about that 8-12 rep range is that it is low enough to help you gain some strength, but high enough that you’ll feel that essentiel mind-muscle connection—the feeling that helps you ensure you’re working the right force fibers and getting the most from each exercise you do.