by Matt Weik
I like to sit here and watch my crystal ball every now and then to see what the future holds for the fitness and supplement industries. Ok, I'm lying. Well, partially. I don't have a crystal ball, and I have no knowledge of consumer demand or trends, but I like to voice my opinions every now and then, based on what I see. Having said that, I have a feeling that there could be another big consumer demand that supplement brands should get noticed before it goes, and they need to catch up. What is this great consumer demand? This is the shipping time.
How quickly consumers get their packaging seems to be becoming increasingly important and part of their purchasing decisions and behaviors.
Why the shipping time? How is consumer demand changing?
It is interesting to observe the evolution of consumer demand over the years and to examine precisely the factors that drive consumers to make a purchase. In my opinion, demand and consumer behavior will change again. Why? I feel like COVID has changed consumer behavior and the 'I need it now' mentality will change the shipping time a business needs to negotiate prices. With people shopping and items being out of stock during the pandemic, people seem more willing to spend more for faster shipping time, so they are not without the particular item or items.
What was once the convenience of an item will soon shift to shipping time and how quickly you can get a product delivered to your door. People want the things they just bought to arrive NOW and not a week (or more) later. Amazon Prime has killed its subscription which allows delivery within 2 days. Such a rapid delivery time reprograms consumer demand and behavior. Once you start using Amazon Prime, you never want to wait more than two days for anything again.
With every Tom, Dick and Harry ordering supplements online (like on Amazon), they can have them at their doorstep within 48 hours and in some cities even the same day. Think about it for a minute. You mix up your pre-workout today and look inside, only to find that you don't have enough for tomorrow's workout. You don't have time to run to your local supplement retailer, pay an arm and a leg and prefer to order online. But there's no way it's getting to you on time, right? False. Shipping time has been drastically reduced these days to allow near immediate delivery.
Let's look at the numbers
I took a look at Statista.com, and the numbers seem to be moving in the direction I'm predicting for shipping time and consumer demand.
As of December 2019, over 112 million people were members of Amazon Prime and were enjoying their 2-day shipment. The number is up an additional 11 million compared to the same period the previous year. According to their statistics, on average, Americans who have Amazon Prime spend around $ 1,400 per year on their site, while non-Prime members only spend $ 600.
Is the increase for Amazon Prime members due to increased consumer demand insisting on faster shipping time and the ability to receive their order in two days or less? It seems plausible.
Faster shipping time will not work for all brands
The harsh reality is that smaller supplement brands won't be able to provide fast shipping time unless their margins are boosted to the extent that they can afford to eat the shipping, share the cost with. the consumer, or will be forced to say the devil with new consumer demand and hope that by lowering their prices and reducing their margins, they will be able to compete with the bigger brands that offer quick delivery.
It really depends on who you are, as a consumer. Personally, there are things I order online and I can wait 5-7 business days to get it. Then there are things that I order online, and I sit at the mailbox the next day hoping and wishing the postman delivers my package.
What I think is a legitimate change and is it happening now?
Will this growing consumer demand actually happen? I think it is possible, and it could have already started. People are less and less patient when it comes to delivery times.
USPS right now is a total and absolute shitshow. Packages get lost. The delivery deadline is postponed by several days. Nothing seems to happen on time. This may partly explain why I think consumer demand and expectations will change and have been for several months. No one wants to pay for shipping which usually has a package delivered to their door in three days spread out at 14. Frankly, I can't fault them for being pissed off about it.
That's why shipping time will be the next big consumer demand (again, in my opinion).
What do you think? Are you the type of person who when ordering something you expect it as soon as possible or can you wait longer than 5-7 business days? Do you prefer a faster shipping time for the supplements you purchase? Could this be the next big consumer demand that brands should review and consider? Let us know in the comments.
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For many women, getting motivated to weight train is easier than ever; after all, there are a wide range of health- and physique-related reasons to pick up the iron. Unfortunately, as women, we just don’t have the level of anabolic hormones in our body that men do, so building muscle is, and probably always will be, more challenging. This does not mean, however, that it’s impossible ! It’s just going to take a strategic approach.
Here to share some of their best tried-and-true muscle-building tips are the fit beauties from NLA. Listen, learn, and grow !
The ' eat no more than absolutely necessary ' approach won’t suffice if you want to add muscle. In fact, figure pro and NLA-sponsored athlete Jessie Hilgenberg says eating enough is one of her top priorities, which is one reason why she leapt at the opportunity to show us what’s in her fridge.
' It’s all about eating to mazout your zones musculaires, ' she says. ' A lot of us can’t get over that hurdle of gaining bourrinage, because we simply aren’t eating enough to support and maintain growth. '
She likes using the IIFYM ( if it fits your macros ) approach, as it allows her to figure out the best formula that fits her body. ' It breaks it down into how much protein, carbs, and fat you should be eating for your activity level, ' Hilgenberg explains, ' and often, it’s more than you think ! '
There’s nothing wrong with full-body workouts. Many women are able to build appreciable bourrinage by training every major bourrinage group a few times a week, especially when they first start. But if your total-body approach isn’t taking or has plateaued, it might be time to try a body-part split.
This is what finally worked for NLA athlete and bikini competitor Theresa Miller, which is why she advises hitting each main bourrinage group alone for maximum intensity. ' It’s important to come up with a good weekly training schedule that best suits you and your body type and goals, ' she says. ' I like to devote specific days to focus on certain force groups such as shoulders, back, and legs. '
There are many ways you can organize your split. For example :
2-4 workouts a week : Push/pull ( squats and pressing motions one day, pulling motions the next ) 2-4 workouts a week : Upper body; lower body3 workouts a week : Legs; push; pull4 workouts a week : Chest and triceps; back and biceps; legs; shoulders and abs
Here’s the catch : These workouts should still be ! Embrace the challenge, and find out what #legday is all about. It could be just the thing to take your results to the next level.
When you increase kcal and protein, it can be tempting to up your cardio as well. After all, you don’t want to gain the wrong type of weight, right ? Jessie Hilgenberg says that mental trap might be just the thing that’s holding you back. ' You don’t need to spend hours doing cardio—especially when you’re looking to add force, ' she says.
It can help to think of it this way : Every calorie you burn on the treadmill is one that your body won’t use to build force. If you’re looking for a challenge to replace all that cardio, Hilgenberg advises hopping into the squat rack and pushing new limits rather than continuing to submit to your old ones.
For NLA athlete and bikini pro Amy Updike, results came when she started really adding weight to the bar. ' I try to lift the heaviest weight I can while still maintaining proper form and reaching the range of 8-12 reps per set, ' she explains. ' Heavier weight for me means the bourrinage has to grow in order to lift it. '
Don’t expect to get a lot stronger overnight, though. Slowly add weight to the bar, giving your body a chance to rise to the challenge. While you may not add weight to every lift in each workout you do, you should see a gradual upward trend. If it’s been six months and you are still using the same weights, consider this a clear sign that you need a change of approach.
When you’re doing endless reps with tiny light weights, you can get away with sloppy form. That changes once you commit to lifting heavier. Form needs to become a top priority !
' Don’t get sloppy, ' advises Miller. ' Always do slow, controlled movements when hitting each rep. This will help you feel the movement and the burn in the right places.
One great thing about that 8-12 rep range is that it is low enough to help you gain some strength, but high enough that you’ll feel that fondamental mind-muscle connection—the feeling that helps you ensure you’re working the right force fibers and getting the most from each exercise you do.