Good ordinary claret. Surprisingly simple, it hints at the reliable familiarity you would expect from an old friend - while also hinting, in a very subtle way, that this wine is more than just ordinary.
Our everyday label portrays a timeless scene: our home at No.3 St James's Street. She places Good Ordinary Claret at the heart of our brand, in a corner of London long associated with the good, ordinary pleasures of life.
It's a bottle that we love to drink, share and celebrate. Each year, we collaborate with a different artist or designer to release a limited edition label that reinterprets the spirit of GOC. Each label, although very different in style, exudes an imaginative playful spirit that has always been paired with wine.
Before our last version on the 6the October 2020, we take a look back at four years of GOC label designs that have been anything but ordinary.
Sir Paul Smith, 2016
Our very first collaboration dates back to 2016, when we teamed up with a British fashion designer Sir Paul Smith. Released in February, Smith's sleek and romantic design came just in time for Valentine's Day. He said, “I'm probably just an old romantic, but I always took Valentine's Day seriously, with a cute card and a gift for my wife. These labels are a lot of fun; a beautiful thing that you can give to a loved one. "
Luke Edward Hall, 2017
In 2017, we collaborated with the artist-coming-interior-decorator Luke Edward Hall. The label pays homage to Greco-Roman heritage: an illustration portrait of Bacchus, red hair crowned with grapes. He told us: “I draw a lot of people; I love to draw faces, so I thought it would be fun to make a face. And I do a lot of drawings inspired by ancient Greece and ancient Rome, so a Bacchus seemed like a fitting idea. He has this mischievous vibe in him.
Kate Boxer, 2018
2018 saw us collaborate with a painter and an engraver Kate boxer. The resulting tag depicts a dandy figure firing a pistol, with a small dog at his feet. “It's not Beau Brummell,” she explains, “but it's a Beau Brummell-y figure, with Figgy my dog… It's like what I did for my last shows - paint famous people, from Mary Shelley to Fellini. I find that as you read their books or watch their movies they are hiding in your head and becoming part of your psyche. It was like that with Beau Brummell.
Iain and Jane, 2019
Our most recent - and innovative - collaboration has been with artists and filmmakers Iain Forsyth and Jane Pollard. This photographic label uses the multigraph technique; At first glance, the label appears to represent five glasses of wine on a table - but when you look closely, you realize that there is only one real glass in the image. “We were doing a project on spiritualism and the exhibition of false mediums. We came across a photograph that at first glance looked a lot like a photograph of a shoot - of a group of people holding hands. When we took a closer look, we realized it was the same person - or five identical people sitting around a table holding hands.
A taste of the 2020 label
The latest addition to our Good Ordinary Claret labels is due to be released on October 6th. This image, captured during the manufacturing process, gives you the slightest clue of what is to come ...
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We would recommend either Wineworks Premium or Wineworks Superior as your first 30 Bottle Kit Wine. Both of these ranges are designed to produce a good quality wine that is ready to drink within 2-4 weeks but will benefit if left up to 6-8 weeks. Furthermore, they also have a great selection of wines to choose from.
If you’ve never made wine before or you simply don’t have any of the equipment or ingredients any longer then you could purchase one of our bundles. These bundles combine all the required equipment along with your prefered wine kit so that you can have everything delivered to your door and just get started. The Wineworks Superior Starter Bundles are a great choice if you want to keep the equipment budget down but still choose the quality of wine you’d like to go for. Whereas, the Wineworks Luxury Starter Bundles offer a better quality equipment pack and still let you choose from a great choice of wine packs.
The two most important critères of making wine are Cleanliness and Temperature. Firstly remember everything that comes into contact with the wine should be cleaned and sterilised ( see below ). Secondly maintain a constant temperature between 21-26°C ( 69-79°F ). It is much better to be on the cool side and constant than hot one minute and cold the next. Airing cupboards are definitely no, no’s. ( See below )
Clean and sterilise all equipment. Here’s a selection of Sterilisers you can use and if you not quite sure which steriliser to go for then you can take a look at our Beginners Wine Making Part 1 - Cleaning, Sterlising
Wineworks Superior wines : These usually take 10-15 days to ferment, and a further week to clear. Again the wine can be drunk immediately but we recommend ageing it 4 weeks but you can leave it up to 12 months. The time you will leave it will depend very much on your stocks. So get plenty built up. The reds benefit more than the whites with ageing. Certain packs ( see the list below ) are suited more to the experienced wine maker and take around 4 weeks to ferment and then left for a further 2 weeks. These products does really benefit from ageing. All the packs we list in this section require little ageing.
As it’s new to you it will probably take in all 2 hours for your first batch. However, once you are used to it 1 hour is about the maximum amount of time needed. We would also point out bar the bottling side; it takes just as long to make 6 bottles as it does to make 30 bottles, so we strongly recommend you make the larger quantity. After all 6 bottles doesn’t go very far as we said before !
From our experience it is much better to maintain a constant temperature than a fluctuating one. We suggest 21-26°C ( 69-79°F ), although if it is cooler than this, it is not a problem, it just takes slightly longer to ferment. If you can’t maintain this then we supply three different forms of heating equipment : Brew Belt / Heat BeltThis is a simple insulated electric cable that wraps round your container and provides a gentle heat. It is very souple and extremely easy to use. Heat Tray ( 4 demi/5 Gallon Fermenter ) This is like a flat tray that provides a gentle continuous heat that goes under the fermenter. Immersion HeaterThis drops into the conteneur, through the bung and can be thermostatically controlled to maintain the juste temperature. Similar to a fish tank heater. All these can be added to our starter pack packages. See our video showing the genres of heating equipment available for your fermentation.
It is important to clean
If you’ve made it this far, hopefully understanding a bit of what we’ve said, then you’ll want to know how much it will cost to get started ! As you may have noticed, we’ve put together a couple of equipment kits which include everything you need, and take the confusion out of buying. You can make your first 30 bottles of Wine for approximately £65. 00. That’s all in ( Equipment