In a previous blog for partner manufacturers and suppliers, we discussed the importance of good product photography in the age of online shopping. We have highlighted two universal e-commerce image requirements: photos of products on a seamless white background, and lifestyle photos that show the product in use.
And we mentioned, in passing, 360 degree photos.
But now, it's time to give 360 spin photography its due. This will help you decide if these types of images are right for you, increasing your sales enough to offset the additional production and display costs.
What is 360 product photography?
A 360-degree photo is a two-dimensional image of the product that can be rotated or rotated around a single axis by the viewer. The object sits on top of a turntable that is rotated in precise increments while a series of still images are taken from a fixed point. This can be done manually or with a special computer interface. Other software assembles the individual shots to create a single file that can be manipulated by the viewer. The result is a 360 degree photograph, a 360 ° photograph or a rotating photograph.
In contrast, 3D product photography shows several shots. All possible angles are visible - up, down and all around. As with 360 photos, 3D images are taken with a traditional digital camera. However, there is no turntable. A computer-controlled arm holds the camera. The arm moves around the entire object. The software triggers the shots.
Do not confuse 3D product photography with 3D cameras or 360 degree cameras. As filmora.wondershare.com explains:
3D cameras are dedicated to bringing depth to the images seen by human eyes, while 360 degree cameras are dedicated to creating a sense of immersion for the sight when viewing the images ... 3D images are unidirectional, in the sense that they can be captured at just one angle. Although there is depth, there are no multiple angles and therefore less perspective in the images. 360-degree cameras, on the other hand, capture images from all angles, allowing viewers to explore the image in more depth.
360 ° images may look cool, but are they a good sales tool?
One of the problems with selling online is that customers cannot physically hold a product to take a close look at it. A 360 degree photo is a great alternative. Seeing a product all around reassures a potential customer that this is exactly the item they want.
Snap 36 has collected customer case studies on the effectiveness of 360 photos. The numbers speak for themselves.
True Value found that its social media posts with 360-degree images:
- Had a 4.5% conversion rate (True Value indicates the industry standard is 2.4%)
And on their website, the products with 360 degree photos had:
- 27% lower bounce rate
- 35% more additional rates
- Conversion rates from product views to orders increased by 22%
Grainger found 360 images on their website:
- Conversion rates increased by 47% compared to those who had only standard images
Klein Tools lists its products only on the websites of other companies. Adding 360 images:
- Their ads on homedepot.com saw an 18% drop in returns
- Their ads on grainger.com saw a 23% sales increase
It is difficult to dispute these kinds of figures.
So it's safe to assume that as long as online sales make up a significant portion of sales, 360 photos will certainly continue to gain popularity.
Can every product benefit from 360 ° photography? Fully dimensional objects would certainly benefit. Flatter objects, not so much.
How to take 360 degree product photos
360 degree product photography uses much of the same equipment as standard product photography setups. There's just one more thing you'll absolutely need: a turntable that spins smoothly, doesn't wobble, and is big enough to handle most of your produce. Sure, there are plenty of specialized rigs you can buy and some expensive equipment upgrades you can do, but why the rush? Start with the basics. After trying it, you may decide that you prefer to outsource the whole process.
The Petra approach
Here in Petra, we bought a high quality turntable and a Bosch laser level to make sure everything stays centered, level and flat. Special camera-deck synchronization software is available. However, the media team prefers the manual approach at this time. The resolution of the camera is 2000 x 2000, 300 dpi. This provides very sharp images even when zoomed in.
Our team decided to create each spin image with 36 photos (the minimum is 24). Therefore, 36 equidistant graduations crisscross the edge of the turntable. This allows them to rotate the turntable to the exact spot required for each photo.
Soft light flatters the object and reduces annoying reflections or hot spots that may require tedious touch-ups later.
However, the trickiest part of the process is figuring out the best way to showcase each product in a clever way. Unlike still photography, ALL angles in a 360 photo should look good.
The team approaches these engineering challenges in different ways. Different adhesives like super glue, metal epoxy and putty, as well as old fashioned fishing line hold or hang the products in a certain way. Molding long cables or pipes can be tricky. However, placement on wide tubes for several days can create a perfectly rolled up appearance.
Once the photographer is happy with shooting 36 images and any editing done, he then downloads the images into special software that converts the individual files into a 360 photo file. It removes much of the backside -plan to reduce clutter, assemble everything and spit out an html file visible in a web browser. It also adds viewer controls.
Here is a link to a sample 360 ° photo file that our media team created for certified device accessories. Note that there are directional controls, a play button, a zoom feature, and the ability to view it in full screen.
Is there a downside to 360 spin photography?
Yes, at least three.
- A rotating photo is a larger than normal file that a server must host and then upload. Additionally, computers must unzip the file in order to view the file in motion. If it takes too long, a potential customer will give up and move on. So if you want to have them on your own website, check with your web gurus first.
- There is no standard software yet. This means that what you create for your own website may not work on one or more third party sites.
- Not all websites have the capability to host this type of images. If so, they may charge an additional "rich media hosting fee". Or they can offer it only to customers with high sales volume or those belonging to certain selected categories.
So, at the moment, the use is not widespread, although more and more commercial sites are adopting it.
What is the next step?
At the very beginning, we asked the following question: Is 360 ° product photography a trendy fad, the new go-to standard, or a useful addition? The answer, for now, is that it's a useful supplement. Over time, it might even join the ranks of the other two standards - product photographed with a white background and lifestyle - although for some products it may be overkill.
We've given you an idea of the pros and cons of 360 photos. You also have a better understanding of what it takes to produce them. And I hope you now have enough information to judge their potential usefulness for your own products.
If you decide to pursue 360 spin photography, you have several decisions to make:
- Where 360 photos will be used so you can determine what software is required
- What product to use as a guinea pig before jumping into things with both feet
- Whether doing it in-house or using a service provider like Petra
So, as you can see, careful research is required and options considered.
In the meantime, know that Petra Industries is ready to support manufacturers with a wide range of services. These include 3PL, logistics, marketing services, brand protection, integrations and pick / pack / ship as well as product photography - both standard and 360 photography. spin. If you would like more information on any of these services, please do not hesitate to contact us.
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Garmin Connect is the powerhouse behind your sports watch or smartwatch – and is where the magic happens in terms of tracking and analysing your workouts, or keeping tabs on your heart and activity.
Garmin Connect comes in two forms : a web service and a smartphone application, and each enables you to unlock a whole range of extra tools that can hone your training and help you become a better runner, cyclist, or just more saine in general. Whether you have a supercharged Fenix 6 or a more simple Vivosmart 4 fitness tracker, the data is still presented in Garmin Connect.
From preparing for a marathon and setting monthly goals, to joining team step défis and beating other runners’ best times around your local routes, these tools bring the hardware on your wrist to life, giving you more control over your training. My Day is where your activity data lives, and is a quick look at your activity from the past 24 hours. You can press expand/collapse for an even more/less visual look at your daily activity.
All of the metrics are expandable as well, if you need to drill deeper into your data. For example, if you tap on Heart Rate you will see a graph of your heart rate across the way.
There will be thousands of Garmin sport trackers being unwrapped across the nation on Christmas morning. Whether it’s a beginner course watch like the Forerunner 35 for someone who got lucky in the London Marathon ballot, a slimline sport band like the Vivosmart 4 for those keen on tracking their steps, or the colour map-toting Fenix 5 Plus GPS watch for trail runners who are ready to venture further into the great outdoors than ever before, Garmins make great gifts.
They are also, however, packed to the brim with such a bewildering array of features that it’s nigh-on to get your head around them all. The result is that many of us barely scratch the surface of what our trackers can do.
tera ensure you’re getting as much from your new Garmin as you can, we enlisted Maria Townsley, Garmin’s junior product directeur for fitness, and Theo Axford, head of product and partnerships, for advice on a few of the essential features on your device. Some of the below are only available on certain Forerunner and Fenix trackers, but others are available to anyone with a Garmin Connect account.
We reckon that once you try it, this will be the only screen you ever use during running events. You can set a target distance and your Garmin will continually update your estimated finish time, or set a target distance and pace/time and the device will show a pacer on the screen to keep up with. “If you fall behind him, you’re not going to hit the time you set as your target, ” says Townsley, “so you can keep a close eye on that. ”
to use the virtual pacer, hold the menu button on the run screen, select Training and scroll down to Set A Target. You can also use the target times for espèces that your Garmin has estimated you’re capable of based on your training, but be warned that these tend to be quite optimistic.
“I’ve been training for the marathon over the past three months and I’ve stuck to a Garmin Connect training plan, ” says Axford. “A lot of people don’t know these exist. “Within Garmin Connect, you can select the distance and how many weeks you’re going to be training for. Then it’s downloaded into your calendar and onto your device.
“For example, I’m supposed to be doing an easy run today and my workout is already pre-programmed on my watch. I’m doing heart rate-based training. It keeps me within a heart rate zone, so I’m applying the right amount of effort during that training session. ”
to find the training plans head to the Garmin Connect website, go to Training and fermé Training Plans. Not all Garmin devices will be able to download the plan to follow on the watch, but everyone can get a customisable plan.