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Whiskey Advocate: With the Fred B. Noe distillery, Beam invests in experimentation

September 10, 2021

Large distilleries fit the familiar metaphor of cruise ships: they are stable, strong, and well-endowed, but less able to respond quickly to new ideas than their smaller, more nimble counterparts. But many large distilleries are just as interested in innovation and experimentation as the smaller players. Kentucky’s largest distiller, the James B. Beam Distilling Co., solved this conundrum by opening a new, small-scale distillery on the campus of its Clermont facility.

“Small,” however, is a relative term: this new distillery is expected to produce 65 to 70 barrels per day, a volume few cottage producers can even dream of. These barrels will include the annual production of labels such as Booker’s and Baker’s, as well as a range of innovative and experimental whiskeys prepared by eighth-generation distiller Freddie Noe. Whiskey Advocate has the whole story.Susannah Skiver Barton

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Tagged: Beam Suntory, James B. Beam, Whiskey Advocate

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