TIPS OF THE DAY
August 31, 2021 is the last day to get super early bird rates for your wines, beers and spirits.
The London Drinks Competitions pride themselves on being as close to judging beers, wines and spirits as the people who choose to buy them. Whether it’s a busy drink buyer for a large supermarket, a sommelier for an upscale Michelin restaurant, or a bartender looking for the latest hip spirit for his back bar.
Each product is judged on its quality, its value for money at that price and the appearance of the packaging and design. Separate 2022 rewards are now open for London Wine, London Spirits and London Beer and if you enter by August 31 you can take advantage of the super early bird prices.
The London Drinks Competitions are only judged by professional members of the beverage industry with direct purchasing responsibility. Here’s what to expect from the 2022 awards for the separate London Wine, London Spirits and London Beer competitions.
It is not only professional drink buyers who can relate 100% to the evaluation criteria of three separate drink competitions in London, but the people to whom each wine, spirits and beer is directed can, too – the drink consumer.
What are the determining factors that will dictate which wine, beer or spirits they will buy on a supermarket shelf, at the back bar, or click to buy from a drinks website? Yes, the quality of the product in front of them, what value for money does it offer and what does it look like? Is this the kind of drink you want to have in your home, or on your table in a bar or restaurant?
Only trade professionals with direct purchasing responsibility are used as judged in the London Beverage Competitions
Gary Burdekin is one of the professional spirits buyers and bartenders who help judge the London Spirits Competition
In many cases, the quality can only be decided after the product has been purchased, or if it turns out to have a gold, silver or bronze medal to its name at a major drink contest, which can help reassure buyers that he has secured the official third place. party approval. This is where the London Drinks Competitions claim it stands out from its peers as these gold, silver or bronze medals are only awarded to drinks that score high in these three key criteria: quality. ; value for money; and packaging and design.
This is why Anne Jones MW of Waitrose states that the London Wine Competition is “unique” in evaluating wines in the same way as consumers. isolation as well as in the context of how a buyer would see it, ”she stresses.
For the 2022 competition, the organizers of three events, the Beverage Trade Network, have again increased the number of professional beverage buyers participating in the judging of all three competitions. Again, it differs from other major drink contests by only having judges with direct drink purchasing experience on its panels. Ensure that there is also a Master of Wine or Master Sommelier, and at least one woman on each jury.
Sid Patel, Managing Director of the Beverage Trade Network and Founder of the London Drinks Competition, explains why he thinks the awards stand out: “We don’t just run our contests once a year and walk away from them. We work and listen to professional beverage buyers, Maîtres du Vin, Maîtres Sommeliers all year round to better understand what they expect from these contests and how they can help them in their daily tasks.
It is on the basis of their advice and feedback that we have made every effort to ensure that our juries are only composed of people with direct buying experience. The experts who know what makes a wine, a spirit or a beer selected for a coveted place on a drink or wine list. This is the goal of our competitions. Reward the most commercial wines, beers and spirits on the market. “
London drink guide
The London Drinks Guide helps promote the award-winning drinks in each of the London Drinks Competitions. This new consumer-focused website launched in 2020 and features profiles on beverage producers, spotlight on the winning wines, beers and spirits of the competition. It was launched as a showcase to help promote the medalists from each of the competitions and provide a direct link with drink enthusiasts.
Participation in the 2022 Competition
Any importer, supplier or distributor who registers by August 31st can take advantage of the super early bird prices. The awards are also now open to all entries.
Price price 2022
London Wine Competition
- £ 75 Super Early Bird – May 1 to August 31, 2021
- £ 95 Early Bird – September 1 to November 30, 2021
- £ 110 regular – from December 1 to February 28, 2022
London Spirits Competition
- £ 95 Super Early Bird – May 1 to August 31, 2021
- £ 125 Early Bird – September 1 to November 30, 2021
- £ 170 Regular – December 1 to February 28, 2022
London beer competition
- £ 65 Super Early Bird – May 1 to August 31, 2021
- £ 85 Early Bird – September 1 to November 30, 2021
- £ 100 regular – from December 1 to February 28, 2022
Key deadlines Price 2022
- Super Early Bird Ends for all competitions: August 31, 2021
- End of registrations: February 28, 2022
- Warehouse closure: March 4, 2022
- Judgment date: March 21, 2022 for wine and beer, March 22 for spirits
- Announcement of winners: April 5, 2022
- To find out more about how to participate in the different prizes, click on the corresponding link.
- London Wine Competition.
- London Spirits Competition.
- London beer competition
Header image: Vitor Lourenco – Judge at the London Spirits Competition