When Tara Clark, our NJMOMpreneur of the week, launched Modern Mom Probs on Instagram in 2017 as a creative outlet, making a career out of her humorous jokes about parenting in the 21st century was far from her mind. But with Nickelodeon’s social media experience and her witty and inspiring posts that struck a chord with moms around the world, her account has grown to over half a million subscribers. Today, she’s a content creator, hotly-requested podcast guest, and now the author of Modern Mom Probs: A Survival Guide for 21st Century Mothers, a smart yet fun guide perfect for women on the go. about the good, the bad and the ugly about being a modern mom. We caught up with this mom from Closter to find out which Nickelodeon character is her claim to fame, how she saw the pandemic as an opportunity to lean in, and where you can find her across the state this summer (from the shore at a country fair).
Main image photo credit: Karen Leano Creative
Tell us a bit about your family and what you do.
I’m married to my high school sweetheart, Sam DeMaria, and we live with our 8 year old son, Jack, in Closter. It’s a small town in Bergen County that almost feels like a secret. The first time I saw it I immediately fell in love with it because it reminded me of Kinnelon, where I grew up.
I’m the creator of Modern Mom Probs, a website, Instagram, and book, Modern Mom Probs: A Survival Guide for 21st Century Mothers. Through the site and the book, I weave humor and inspiration to help women realize that they are not alone in their experiences as modern mothers.
What is your professional background and how did it play a role in launching Modern Mom Probs?
Before my son was born, I worked at Nickelodeon in the digital marketing department, dealing with social media. That was 9 years ago, so we mainly focused on Facebook and Twitter since Instagram was in its infancy. I was Dora the Explorer on Facebook – I wrote all of the content for her, a role my mom was especially proud of. Working at Nickelodeon was great, but after my son was born, I chose to stay home rather than go back full time.
But, after three years as a stay-at-home mom, I realized that I also wanted to have a creative outlet. In 2017, I started creating content for an Instagram account focused on humor and parental inspiration. It took off and I started getting ads which helped officially make it a business. In no time, I became part of a wonderful community of women and other content creators across the country and the world. It was at the start of Instagram, and I was one of the first in the parenting space to do so.
How has the pandemic affected what you did on Modern Mom Probs?
The pandemic brought everyone home and so many women needed advice or a laugh, or just someone to be there for them, and I was happy to be that person. I didn’t back down on what I did and went all-in on the job. I leaned over so we were all home together, and focused on my business and even wrote my book last summer in just six weeks during the pandemic.
Please share your proudest mom and business moments.
At my son’s school, they practice ICARE which stands for integrity, caring, attitude, respect and empathy. My son always gets the best ICARE grades and his teachers tell me he is an ICARE model student. I couldn’t be prouder of him. When it comes to business, I don’t consider myself to be a writer – I’m more of a writer of little jokes and simple lines – so when I got a book deal and got it published it was the better feeling. My book was the culmination of all the work I did on my digital platform in analog form.
What do you like to do in your spare time?
Ha! What is downtime? Seriously, I love going to the beach with my family. So much so that we recently bought a condo in North Wildwood and spent quite a bit of time there. With Jack doing distance schooling, we spent the first two weeks of June there and we all had a blast.
What are some of your favorite local NJ businesses?
If it’s Friday night, there’s a good chance we’ll order from Ma Mi Eatery, a fantastic Vietnamese restaurant in Closter. We get the same dishes every time, Chicken Pad Thai and Beef Pho, because they are so good, and on the rare occasion that we skip them, we crave them all week. On the restaurant side, we go to Mr. Crabby’s as often as possible. It has the freshest and most fantastic seafood and a great bar to watch sports. I love shopping Little Words Project for a meaningful giveaway, a Montclair based business. They make custom handmade bead bracelets with messages on them, but they also have a lot to buy. You can buy them online and they ship all over the United States.
What do you like to do in New Jersey with your family?
We love North Wildwood. It is a magical beach to spend the day. The promenade is great and the beaches are long and very clean. We also love to hike the Palisades as it is practically in our backyard and the view of New York is beautiful. And hands down, a family favorite is the Sussex County Fair. We love animals, food and rides so much that it’s now an annual tradition!
What’s the best piece of advice you can share with another mompreneur who’s thinking about taking the plunge?
You can delegate. I wasn’t used to doing this, and I do it a lot better now, and found help with quick one-off projects. But my best advice for anyone about to start something: stop thinking about it and go for it.
For more information on Tara Clark and Modern Mom Probs, check out their website, Instagram and Facebook pages.
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